ANUKRITI THAKRAL
Product Analyst
Jaipur,
Summary
As a goal-oriented professional, I am targeting roles as a Data Scientist & Data Analyst in both Service & Consultancy and Product companies, seeking challenging opportunities to enhance the knowledge, skills, and experience to achieve organizational goals.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
6
6
Certifications
3
3
Languages
Work History
Product Analyst
Angel One
11.2023 - Current
- Enhanced product performance by analyzing product features and creating and automating daily and monthly analysis through tableau dashboards and querying in Redshift.
- Creating events for the features along with PRD walkthrough for lead metrics like user engagement and increasing orders
- Optimizing app features and suggesting improvements within product team after thorough testing, addressing and resolving issues promptly.
Project Leader
Axtria
08.2023 - 11.2023
- Working as Digital Data SME for a US based client where data from different digital sources will get aggregated into a common data model and then creating Domain and Solution ARDs using the data.
Assistant Manager - Analytics
Junglee Games Pvt. Ltd.
12.2021 - 07.2023
- Acquisition Marketing Analytics: Analyse user data to drive insights into how to target effectively, retain customers at an optimised cost, and optimize engagement metrics
- Conversion Funnel Analysis: In depth analysis and improvement of user conversion funnel and Game play, Customer Retention Rate, Player Value KPIs and User Game Play metrics
- A/B Testing: Own AB tests relating to the acquisition of users and take ownership of impact analysis
- Identifying better performing campaigns, doing A/B tests on deposit tiles and reporting the retention and player value drop across channels and states
- Measuring the impact and analysing different promotional channels using Tableau and Athena
- Creating a growth funnel at source and state level to calculate the impact of Registrations, Conversions and the journey of the user from Day 0 to Day 7 and so on
- Automating and creating reports and graphs using Tableau, SQL, MicroStrategy and R/Python.
Senior Business Analyst
Axtria India Pvt. Ltd.
05.2018 - 12.2021
- Developing a multi-touch attribution approach for one of the leading pharma companies in the US to credit brand sales on each contributing digital marketing channel such as paid search, online video, banner ads and paid social ads by identifying the consumer and physician pre-click journey (before landing on the brand website), post-click journey (within the brand website) and the valuable engagement with the website
- Identifying website engagement metrics for a leading pharma company's website to identify and optimize engagement of visitors by using regression while considering the source of traffic, website journey and initiating/ completing key tasks within the website
- Collaborating in the Multi-Channel Market Mix Modelling for the client, thereby evaluating the relationship between response and promotion channels through techniques like regression
- Performing a Facebook Campaign Deep Dive Analysis through Classification and Regression Tree for Machine Learning by looking at variables like age, gender and region
- Classifying, measuring and recommending improvement plans for KPIs across all business areas
- Processing complex data sets using advanced querying, visualization and analytics tools.
Associate
IBM India Pvt. Ltd.
07.2016 - 04.2018
- Coordinating with users for system study, requirements gathering, analysis & testing of applications and managing smooth implementation.
Education
B.E. in Computer Science -
Birla Institute of Technology
Jaipur 06.2012 - 05.2016
12th -
MGD Girls School
Jaipur 04.2011 - 04.2012
10th -
MGD Girls' School
Jaipur 04.2009 - 04.2010
Skills
Business Analysis
Data Science
Tableau
Amazon Redshift
R
Teradata SQL
Athena
Google Analytics
Big Query
Python
Snowflake
Requirement Gathering
Predictive Modelling
Advanced Microsoft Excel
Solution Deployment
Statistical Analysis
Process Improvement
Technical Documentation
Data Interpretation
Data Modelling
Microsoft Word & Microsoft PowerPoint
Knime
Canva
Punctual/Time Management
Team Player
Certification
Google Analytics Certification, Google, 04/01/20
Personal Information
Date of Birth: 04/16/94
Timeline
Product Analyst
Angel One
11.2023 - Current
Project Leader
Axtria
08.2023 - 11.2023
Assistant Manager - Analytics
Junglee Games Pvt. Ltd.
12.2021 - 07.2023
Senior Business Analyst
Axtria India Pvt. Ltd.
05.2018 - 12.2021
Associate
IBM India Pvt. Ltd.
07.2016 - 04.2018
B.E. in Computer Science -
Birla Institute of Technology
06.2012 - 05.2016
12th -
MGD Girls School
04.2011 - 04.2012
10th -
MGD Girls' School
04.2009 - 04.2010