Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Personal Information
Timeline
Generic
Anup Gupta

Anup Gupta

Ahmedabad

Summary

Seventeen years of experience in sales, product management, and business development. Demonstrated expertise in product marketing and client relationship management. Proven track record of developing customized solutions that improve client satisfaction and drive portfolio growth.

Overview

17
17
years of professional experience

Work History

Area Sales Manager (Gujarat) | Corporate Salary

AU SMALL FINANCE BANK LIMITED
Ahmedabad
10.2021 - 09.2025
  • Executed sales strategies, achieving corporate salary business targets in Gujarat.
  • Managed corporate salary channel with 19-member team, including three sales managers and one service manager.
  • Conducted regular progress meetings to assess performance and introduce new offerings.
  • Trained and motivated team members to improve customer service through effective communication.
  • Cultivated partnerships with internal departments to drive business growth.
  • Ensured sourcing of quality business while adhering to SLC rates per organizational standards.
  • Designed and implemented local recognition programs to reward team achievements.

Area Head | Premium Current Account

RBL BANK LIMITED
Ahmedabad
09.2020 - 10.2021
  • Transitioned to Area Head role following five-month tenure as Branch Manager.
  • Managed Premium Current Account channel for Gujarat with 12 PCARM.
  • Sourced high-quality accounts while delivering comprehensive relationship management services.
  • Conducted training sessions to improve team awareness of market dynamics.
  • Optimized Current Account, TFX, POS, CMS services, and asset products.
  • Executed timely decisions on employee performance and growth initiatives.
  • Oversaw operations at Shahibaug branch, managing a book size of Rs. 104 cr.

Branch Manager |Branch Banking

IDFC FIRST BANK LIMITED
Ahmedabad
05.2020 - 09.2020

Area Sales Manager |Current Account

IDFC FIRST BANK LIMITED
Ahmedabad
08.2018 - 04.2020
  • Directed team of 42 members, including six Sales Managers, for Current Account Channel in Ahmedabad-2.
  • Conducted regular meetings with Sales Managers to identify performance gaps and deliver strategic guidance.
  • Developed strategies to increase product awareness and stimulate business growth.
  • Recruited and trained sales personnel to align with organizational strategy and maximize productivity.

Area Sales Manager | Premium Current Account

INDUSIND BANK LIMITED
Ahmedabad
04.2015 - 08.2018
  • Acquired premium current account clients in Ahmedabad Region through leadership of 19 member team.
  • Strictly adhered to KYC regulations during account openings and resolved AML inquiries.
  • Generated revenue by onboarding new-to-bank customers using transaction banking products.
  • Developed strategies targeting corporate and commercial banking clients to increase market share.
  • Conducted market surveys to analyze competitor trends and adjust strategies accordingly.
  • Delivered specialized training for underperforming team members, boosting overall productivity.
  • Identified performance gaps among team members and implemented tailored improvement plans.

Branch Sales Manager

AXIS BANK LIMITED
Gandhidham-Branch
02.2014 - 04.2015

Sales Manager

HDFC BANK LIMITED
Ahmedabad-Direct Sales Team
08.2011 - 09.2013
  • Oversaw new acquisition for current and savings accounts across five branches with 15 sales executives.
  • Generated revenue by acquiring new-to-bank customers through asset products and transaction banking.
  • Achieved cross-sell targets across all banking products.
  • Monitored activities and reported relevant information to Area Acquisition Head.
  • Planned and implemented innovative sales programs to enhance product awareness among team members.
  • Organized strategies to increase overall business volume effectively.

Unit Sales Manager | Key Relationship Group

ICICI LOMBARD GIC LIMITED
Ahmedabad and Vadodara
04.2008 - 08.2011
  • Managed key account relationships to strengthen partnerships and drive revenue growth.
  • Delivered product training to channel partners, enhancing their understanding of insurance plans.
  • Monitored competitor products and schemes to develop strategic plans for channel partners.
  • Oversaw relationships with NBFCs, brokers, and banking channel partners to maximize collaboration.

Education

MBA - Marketing and Finance

SURYADATTA INSTITUTE OF MANAGEMENT
PUNE
08-2006

B.Com - Accounting

GUJARAT UNIVERSITY
Gandhidham
06-2004

Skills

  • Team leadership
  • Relationship management
  • Sales supervision
  • Strategic planning
  • Business development
  • Analytical problem solving

Hobbies and Interests

  • Travelling
  • Listening Music

Personal Information

  • Date of Birth: 08/21/83
  • Marital Status: Married

Timeline

Area Sales Manager (Gujarat) | Corporate Salary

AU SMALL FINANCE BANK LIMITED
10.2021 - 09.2025

Area Head | Premium Current Account

RBL BANK LIMITED
09.2020 - 10.2021

Branch Manager |Branch Banking

IDFC FIRST BANK LIMITED
05.2020 - 09.2020

Area Sales Manager |Current Account

IDFC FIRST BANK LIMITED
08.2018 - 04.2020

Area Sales Manager | Premium Current Account

INDUSIND BANK LIMITED
04.2015 - 08.2018

Branch Sales Manager

AXIS BANK LIMITED
02.2014 - 04.2015

Sales Manager

HDFC BANK LIMITED
08.2011 - 09.2013

Unit Sales Manager | Key Relationship Group

ICICI LOMBARD GIC LIMITED
04.2008 - 08.2011

MBA - Marketing and Finance

SURYADATTA INSTITUTE OF MANAGEMENT

B.Com - Accounting

GUJARAT UNIVERSITY
Anup Gupta