Anup Gupta
Ahmedabad
Summary
Seventeen years of experience in sales, product management, and business development. Demonstrated expertise in product marketing and client relationship management. Proven track record of developing customized solutions that improve client satisfaction and drive portfolio growth.
Overview
17
17
years of professional experience
Work History
Area Sales Manager (Gujarat) | Corporate Salary
AU SMALL FINANCE BANK LIMITED
Ahmedabad
10.2021 - 09.2025
- Executed sales strategies, achieving corporate salary business targets in Gujarat.
- Managed corporate salary channel with 19-member team, including three sales managers and one service manager.
- Conducted regular progress meetings to assess performance and introduce new offerings.
- Trained and motivated team members to improve customer service through effective communication.
- Cultivated partnerships with internal departments to drive business growth.
- Ensured sourcing of quality business while adhering to SLC rates per organizational standards.
- Designed and implemented local recognition programs to reward team achievements.
Area Head | Premium Current Account
RBL BANK LIMITED
Ahmedabad
09.2020 - 10.2021
- Transitioned to Area Head role following five-month tenure as Branch Manager.
- Managed Premium Current Account channel for Gujarat with 12 PCARM.
- Sourced high-quality accounts while delivering comprehensive relationship management services.
- Conducted training sessions to improve team awareness of market dynamics.
- Optimized Current Account, TFX, POS, CMS services, and asset products.
- Executed timely decisions on employee performance and growth initiatives.
- Oversaw operations at Shahibaug branch, managing a book size of Rs. 104 cr.
Branch Manager |Branch Banking
IDFC FIRST BANK LIMITED
Ahmedabad
05.2020 - 09.2020
Area Sales Manager |Current Account
IDFC FIRST BANK LIMITED
Ahmedabad
08.2018 - 04.2020
- Directed team of 42 members, including six Sales Managers, for Current Account Channel in Ahmedabad-2.
- Conducted regular meetings with Sales Managers to identify performance gaps and deliver strategic guidance.
- Developed strategies to increase product awareness and stimulate business growth.
- Recruited and trained sales personnel to align with organizational strategy and maximize productivity.
Area Sales Manager | Premium Current Account
INDUSIND BANK LIMITED
Ahmedabad
04.2015 - 08.2018
- Acquired premium current account clients in Ahmedabad Region through leadership of 19 member team.
- Strictly adhered to KYC regulations during account openings and resolved AML inquiries.
- Generated revenue by onboarding new-to-bank customers using transaction banking products.
- Developed strategies targeting corporate and commercial banking clients to increase market share.
- Conducted market surveys to analyze competitor trends and adjust strategies accordingly.
- Delivered specialized training for underperforming team members, boosting overall productivity.
- Identified performance gaps among team members and implemented tailored improvement plans.
Branch Sales Manager
AXIS BANK LIMITED
Gandhidham-Branch
02.2014 - 04.2015
Sales Manager
HDFC BANK LIMITED
Ahmedabad-Direct Sales Team
08.2011 - 09.2013
- Oversaw new acquisition for current and savings accounts across five branches with 15 sales executives.
- Generated revenue by acquiring new-to-bank customers through asset products and transaction banking.
- Achieved cross-sell targets across all banking products.
- Monitored activities and reported relevant information to Area Acquisition Head.
- Planned and implemented innovative sales programs to enhance product awareness among team members.
- Organized strategies to increase overall business volume effectively.
Unit Sales Manager | Key Relationship Group
ICICI LOMBARD GIC LIMITED
Ahmedabad and Vadodara
04.2008 - 08.2011
- Managed key account relationships to strengthen partnerships and drive revenue growth.
- Delivered product training to channel partners, enhancing their understanding of insurance plans.
- Monitored competitor products and schemes to develop strategic plans for channel partners.
- Oversaw relationships with NBFCs, brokers, and banking channel partners to maximize collaboration.
Education
MBA - Marketing and Finance
SURYADATTA INSTITUTE OF MANAGEMENT
PUNE08-2006
B.Com - Accounting
GUJARAT UNIVERSITY
Gandhidham06-2004
Skills
- Team leadership
- Relationship management
- Sales supervision
- Strategic planning
- Business development
- Analytical problem solving
Hobbies and Interests
- Travelling
- Listening Music
Personal Information
- Date of Birth: 08/21/83
- Marital Status: Married
Timeline
Area Sales Manager (Gujarat) | Corporate Salary
AU SMALL FINANCE BANK LIMITED
10.2021 - 09.2025
Area Head | Premium Current Account
RBL BANK LIMITED
09.2020 - 10.2021
Branch Manager |Branch Banking
IDFC FIRST BANK LIMITED
05.2020 - 09.2020
Area Sales Manager |Current Account
IDFC FIRST BANK LIMITED
08.2018 - 04.2020
Area Sales Manager | Premium Current Account
INDUSIND BANK LIMITED
04.2015 - 08.2018
Branch Sales Manager
AXIS BANK LIMITED
02.2014 - 04.2015
Sales Manager
HDFC BANK LIMITED
08.2011 - 09.2013
Unit Sales Manager | Key Relationship Group
ICICI LOMBARD GIC LIMITED
04.2008 - 08.2011
MBA - Marketing and Finance
SURYADATTA INSTITUTE OF MANAGEMENT
B.Com - Accounting
GUJARAT UNIVERSITY