Anupam Jolly
Gurugram
Summary
Strategic Operations & Content Production Leader with 19+ years of experience managing complex content supply chains for global enterprises and high-growth startups. Expert in People Leadership, managing multidisciplinary teams of Project Managers, Team Leads, and Principal Writers. Proven track record in AI-driven digital transformation, reducing operational bottlenecks, and scaling production engines. Technical background (B.Tech IT) utilized to bridge the gap between editorial strategy, product development, and operational excellence.
Overview
19
19
years of professional experience
Work History
Sr. Manager - Content & Operations
Gartner India
Gurugram
03.2019 - Current
- AI Innovation & Efficiency: Engineered a high-efficiency production framework by integrating Generative AI workflows, successfully reducing content cycle time by 25% and achieving 120% of annual output targets without increasing headcount or compromising associate well-being.
- Operations Governance: Directly manage the end-to-end 'Content Supply Chain,' overseeing 50+ concurrent global research projects while maintaining 100% SLA compliance.
- Process Engineering: Streamlined cross-functional workflows between Writing and Production Support, reducing project turnaround time (TAT) and eliminating operational bottlenecks. Saved 20% capacity with the use of automation.
- Strategic Upskilling: Conceptualized and executed training frameworks for Senior/Principal Writers to align creative output with global business-critical research standards.
- Leadership Scope: Lead a 20+ member multidisciplinary organization, including a Team Manager, Team Lead, and a vertical of Writers, Project Managers, and Production Specialists.
Sr. Manager - Content Production
BirdEye
Gurugram
09.2017 - 12.2018
- Operational Scaling: Established foundational ContentOps frameworks for a B2B SaaS product, delivering 10X organic traffic growth on blog pages within 6 months.
- Project Management: Led the lifecycle of B2B marketing assets (Whitepapers, eBooks), aligning design, SEO, and sales teams for seamless delivery.
- People Management: Led a team of 6 senior writing associates (Writers, AM, DM) to create SEO-friendly content for the official blog, and created content across all stages of the marketing funnel.
Content Head
Smartworks
Gurugram
03.2017 - 09.2017
- Brand Operations: Single POC for all content requirements across business verticals, managing all internal and external communication.
- People Management: Led a small (4 associates) but impactful team of content and marketing professionals to initiate content marketing for the organization.
- Marketing Funnel: Created marketing content for both online and offline marketing campaigns. Worked directly with the senior leadership to create thought leadership content.
Content Head
HT Media
Gurugram
12.2015 - 03.2017
- People Management: Led a large (18+ members), multi-tiered editorial and operations team; transformed legacy workflows into a digital-first, SEO-driven production engine.
- Performance: Achieved 200% YoY growth in organic traffic through data-driven content strategies and User-Generated Content (UGC) initiatives.
Assistant Manager - Content
MakeMyTrip
Gurugram
12.2014 - 11.2015
- Workflow Optimization: Managed SEO strategy and travel content production for one of India's largest travel portals.
- Content Production & Analytics: Produced content for MMT's official blog site, and other marketing collaterals. Strong focus on analysing content performance and suggesting topics to cover for better client experience.
Chief Managing Editor | Co-Founder
The Chunk Media
Shimla
06.2012 - 12.2014
- Business Operations: Founded and scaled a digital agency, managing in-house and freelance teams while conceptualizing new web products and wireframes.
- Product Management: Bridged technical and editorial teams by creating wireframes and mockups for client web products.
Chief Managing Editor
InstaMedia
Shimla
10.2006 - 05.2012
- Growth Journey: Promoted through the ranks from Writer to Chief Managing Editor over a 5+ year tenure.
- Network Operations: Managed the editorial and promotional strategy for a network of 120+ niche web properties.
Education
B.Tech - Information Technology
IEET (Himachal Pradesh University)
Solan, HP08.2006
Skills
- Operations: ContentOps, AI Implementation, Workflow Automation, Resource Leveling, SLA/KPI Management
- Leadership: Hierarchical Management (Teams of 20), Mentorship, Change Management, Global Stakeholder Relations
- Strategy: Digital Transformation, SEO Governance, Product Management, Brand Authority & Governance
- Technical: CMS Management, Agile/Scrum, Project Portfolio Management (PPM), Data Analytics
Timeline
Sr. Manager - Content & Operations
Gartner India
03.2019 - Current
Sr. Manager - Content Production
BirdEye
09.2017 - 12.2018
Content Head
Smartworks
03.2017 - 09.2017
Content Head
HT Media
12.2015 - 03.2017
Assistant Manager - Content
MakeMyTrip
12.2014 - 11.2015
Chief Managing Editor | Co-Founder
The Chunk Media
06.2012 - 12.2014
Chief Managing Editor
InstaMedia
10.2006 - 05.2012
B.Tech - Information Technology
IEET (Himachal Pradesh University)