Head of Business Operations, Process Automation & Partnerships
Open To Work
SANDEEP SHARMA
Sai CPA Services India LLP
Delhi
16
Years of experience
10
Certification
Professional leader with 15+ years of experience across business operations, client-facing service delivery, marketplace operations, vendor & partner management, marketing, commercial operations and international business. Experienced in owning the pre/post-sales client lifecycle—from requirement gathering, solution/scoping coordination and execution planning to delivery, issue resolution and ongoing relationship management—while coordinating internal teams and external vendors to meet client expectations, SLAs and business objectives. Built 8,000+ vendors/partners network, INR 4 Cr+ enterprise projects, P&L and commercial negotiations, while leading 20+ member operational team across vendor operations, sourcing, production, content operations and client support. Strong track record in improving operational processes, service quality, margins and vendor performance, translating client/business requirements into structured workflows, and working cross-functionally with Product, Technology, Finance, Marketing and Sales teams. Experienced in managing client and stakeholder relationships beyond the initial sales handoff, ensuring successful execution, resolving operational issues and supporting long-term account/partner relationships.
Work History
1 Month
09.2026 - Current
1 Month
Head of Marketing Operations & Process Automation
Sai CPA Services India LLP | Delhi
09.2026 - Current
- **Marketing Operations & Campaign Governance**
Lead US event marketing operations, managing campaign calendars, creative briefs, deliverables, approvals and deadlines between US management and India teams. Oversee pre-event collateral, including posters, flyers, invitations, attendee communications, reports and campaign assets, ensuring quality and timely delivery.
**Event Planning & Media Distribution**
Manage post-event workflows, including event-clip editing, quality reviews, YouTube publishing and follow-up emails sharing event wishes and video links with attendees and non-attendees.
**US Marketing, Brand & Lead Generation**
Drive website design, content updates, UX improvements, technology enhancements and social media publishing plans. Support brand visibility and lead generation, prioritizing New Jersey before expansion into other US markets. Coordinate SEO, Google Ads, Google AdSense and digital activities through specialist teams. Research demand-generation opportunities, including events, exhibitions, chamber registrations, outdoor advertising, TV, podcasts and local brand-building channels for management review.
**CRM, Marketing Systems & Reporting**
Own Zoho Marketing Plus implementation, team adoption and planned transition to Zoho One. Establish workflows, task ownership, approvals, campaign tracking, timelines and cross-team accountability. Develop dashboards, MIS and management reports covering activities, deliverables, lead generation and execution progress. Support budget tracking and marketing cost optimisation.
**Team Leadership & US–India Coordination**
Lead 12 direct reports across creative production, content, digital marketing and marketing execution. Set priorities, define ownership and maintain delivery timelines and quality standards. Bridge US management and India teams, translating business requirements into actionable briefs and ensuring timely feedback, approvals and execution.
7 Years 10 Months
08.2018 - 06.2026
7 Years 10 Months
Head - Business Operations & Partnerships
Mahatta Multimedia Pvt. Ltd. | Delhi
08.2018 - 06.2026
- **Marketplace & Platform Operations**
Led end-to-end marketplace operations across vendor onboarding, project allocation, execution, quality assurance and delivery. Developed project scopes, pricing models and execution plans, ensuring SLA compliance. Delivered a ₹4 crore enterprise licensing project within 90 days under strict contractual requirements.
**Vendor Ecosystem & Supply-Side Strategy**
Scaled the vendor network from 700 to 8,000+ partners across India and expanded the digital asset library from 100K to 2M+ assets. Standardised onboarding, quality benchmarks and performance evaluation while negotiating vendor pricing to optimise costs and margins.
**Business Partnerships & International Operations**
Managed global partnerships with Shutterstock, Envato, Thomson Reuters, Pond5, Depositphotos and Alamy across licensing, commercial negotiations, revenue tracking and performance management. Coordinated with global partners and internal product, technology and finance teams.
**Media Production Coordination**
Managed creative resources, scheduling and delivery across photography, filmmaking, audio engineering and CGI/VFX, ensuring quality and timely execution.
**AI, Platform & Technology Collaboration**
Designed operational workflows for StudioIP, an AI-enabled project management platform. Defined vendor allocation, project scoping and execution pipelines, collaborating with product and engineering teams on AI-driven automation for vendor matching, cost estimation and client communication.
**P&L Ownership & Team Leadership**
Owned end-to-end P&L, revenue tracking, margin analysis, cost optimisation and profitability reporting. Improved margins through pricing frameworks and cost controls. Led a 20-member cross-functional team across vendor operations, production, sourcing and client support.
5 Years 9 Months
11.2012 - 08.2018
5 Years 9 Months
Merchandiser & Accounts Manager
Movif India International | Delhi
11.2012 - 08.2018
- International Trade, Logistics & Export Operations (EXIM):
- Managed end-to-end international trade operations including buyer coordination, order execution, manufacturing, purchase, logistics & delivery planning
- Scaled company export revenue from ?1 crore to ?4 crore through strategic procurement, buyer relationship management, and supply chain optimization
- Coordinated with factories, suppliers, manufacturer, and logistics partners (air freight/sea and domestic) to ensure on-time order fulfilment
- Handled procurement of raw materials, machinery, and operational supplies to meet international buyer specifications & quality outcomes.
- Export Compliance & Financial Documentation:
- Managed complete export documentation: BRC, FIRC, shipping bills, airway bills, and statutory compliance filings
- Coordinated DGFT, CHA/Customs, Banks, VAT/GST, TDS, and Income Tax documentation ensuring accurate financial reporting and regulatory adherence.
- Maintained full compliance with export regulations, banking processes, and international trade norms.
- Commercial & Vendor Management:
- Negotiated supplier pricing and procurement contracts to improve margins and reduce input costs
- Maintained strategic relationships with vendors, international buyers, and logistics/cargo partners.
1 Year 9 Months
01.2011 - 10.2012
1 Year 9 Months
Client Operations & Admin Executive
ING Vysya Life Insurance | Delhi
01.2011 - 10.2012
- Managed client-facing operations, front desk management, and internal administrative coordination
- Handled admin procurement, vendor coordination, and office operations to ensure smooth day-to-day functioning
- Coordinated meetings, conference calls, and multi-team communications for internal stakeholders
Education
Master of Public Administration
Indira Gandhi National Open University (IGNOU) | 01.2017
Bachelor of Library & Information Science
Uttar Pradesh Rajarshi Tandon Open University (UPRTOU) | 01.2018
Bachelor of Arts
Delhi University | 01.2013
Skills
Business Operations & Strategic Partnerships
Marketplace Operations & Platform Management
Business Partnerships & Licensing Management
P&L Ownership & Revenue Optimization
SLA Management & Service Delivery
Media Production Workflow(Photo/Film/Audio/CGI)
Enterprise Project Delivery & Compliance
Vendor Ecosystem Development & Supply Strategy
Certification
- Digital Marketing Certification
- Google Ads Certification
- Google Analytics Certification
- Diploma in Information Technology& Ai
Accomplishments
- Supported business growth from ?9-10 crore to ?28+ crore through structured marketplace operations, vendor expansion, and digital asset monetization. Improved gross profit margins by 18% through vendor pricing optimization and supply cost reduction.
- Built and scaled vendor/partner network from 700 to 8,000+ contributors across India—driving supply-side growth across photography, film, audio, and stock content. Reduced vendor acquisition costs by 22% via structured negotiation frameworks and bulk agreements.
- Expanded digital asset library from 100,000 to 2.5+ million assets, significantly increasing platform monetization capacity and discoverability.
- Delivered APAC (Asia's largest) AI dataset training deal—?4 crore enterprise licensing contract delivered in 90 days—by sourcing/purchase and curating large-scale Indian image datasets with rich metadata for Google's Gemini under strict regulatory and compliance standards (copyrighted content).
- Managed global channel partnerships with Shutterstock, Envato, Getty, Thomson Reuters, Pond5, Depositphotos, Alamy and many more - driving licensing revenue, agreements, reports and compliance.
- Open to: Head, Senior Manager / Manager roles in Business Operations, Vendor & Partner Operations, Marketplace Operations, Service Delivery, Commercial Operations and Process Excellence.
- (Notice Period: 30 Days | Open to Pan-India Relocation & Remote)
Personal Information
Availability: Notice Period: 30 Days
Timeline
Head of Marketing Operations & Process Automation
Sai CPA Services India LLP
09.2026 - CurrentRead more
Head - Business Operations & Partnerships
Mahatta Multimedia Pvt. Ltd.
08.2018 - 06.2026Read more
Merchandiser & Accounts Manager
Movif India International
11.2012 - 08.2018Read more
Client Operations & Admin Executive
ING Vysya Life Insurance
01.2011 - 10.2012Read more
Indira Gandhi National Open University (IGNOU) - Master of Public Administration,
Read more
Uttar Pradesh Rajarshi Tandon Open University (UPRTOU) - Bachelor of Library & Information Science,
Read more
Delhi University - Bachelor of Arts,
Read more