Management Graduate from EMPI Business School (Delhi) with over 9 years of experience in integrated media strategies and business planning for prominent brands. Currently serving as an Associate Business Director, skilled in leveraging data-driven media investments, forging strategic partnerships, and leveraging audience planning. Recognized for translating complex business objectives into scalable media solutions while fostering continuous learning and enhancing long-term organizational value. Committed to driving innovative approaches that elevate brand presence and performance in competitive markets.
Hi, I’m
Anupama Priyadarshni
Associate Business Director
Summary
Overview
10
years of professional experience
Work History
WPP
Associate Business Director
03.2022 - Current
Job overview
- Drive a comprehensive media strategy, encompassing Offiline and Online medium to optimize brand investments efficiently.
- Drove end-to-end, data-driven media planning and execution aligned with core brand and business objectives.
- Developed annual media strategies, integrating budget ownership, audience intelligence, and innovative media solutions, to maximize brand impact.
- Presented strategic media recommendations and post-campaign evaluations to senior stakeholders, translating insights into future growth actions.
- Strategized high-impact sports sponsorships and premium properties to deepen brand engagement, relevance, and association.
- Built strategic partnerships and unlocked new channels to expand audience reach, and strengthen brand equity.
- Collaborated cross-functionally to develop media mix modeling frameworks, enabling ROI-led media investment optimization.
- Identified and prioritized high-value audience cohorts through advanced, data-led profiling to enhance brand effectiveness.
Zenith The ROI Agency
Media Manager
05.2020 - 03.2022
Job overview
- Handling media planning for Nestle' Maggi Portfolio.
- Addressing day to day client requirements and queries regarding planning and brand strategy.
- Responsible for managing the delivery of campaign strategy, planning, implementation, and post campaign reviews designed to maximize the effectiveness of the campaign.
- Work closely with the brand team, understand consumer behavior and market.
Initiative India Pvt. Ltd.
Media Manager
06.2016 - 03.2020
Job overview
- Understanding the client brief and developing offline media plans for Reckitt Benckiser, Dettol Portfolio.
- Managing all the competitive reports and making client aware of the latest trends as well as the competition.
- Working on MIS reports and maintaining CPRPs for all brands.
- Manage day to day client expectations on plans, data, and other requests.
Education
EMPI Business SchoolNew Delhi
MBA (PGDM)
University Overview
Siddaganga Institute of TechnologyTumkur
Bachelor in Engineering (B.E)
University Overview
Krishna Niketan Girl SchoolPatna
Standard XII
University Overview
St. Joseph Senior Secondary School
Standard X
University Overview
Skills
BARC (TV Plan)
DV 360
FB Ads
GWI
TGI
MS Office
BRANDS WORKED FOR
BRANDS WORKED FOR
- Suzuki
- Maggi
- Reckitt Benckiser
- Coca-Cola
Timeline
Associate Business Director
WPP
03.2022 - Current
Media Manager
Zenith The ROI Agency
05.2020 - 03.2022
Media Manager
Initiative India Pvt. Ltd.
06.2016 - 03.2020
Siddaganga Institute of Technology
Bachelor in Engineering (B.E)
Krishna Niketan Girl School
Standard XII
St. Joseph Senior Secondary School
Standard X
EMPI Business School
MBA (PGDM)