Anupriya Khare

Built a creatively inspired sustainable brand for men clothing and accessories, with focus on promoting Indian Handloom and hand crafts.

• Established foundational processes for business operations.
• Drove implementation of new market expansion to propel business forward and adapt to market changes.
• Established and administered annual budget with controls to prevent overages, minimize burn rate, and support sustainability objectives.
• Improved operational efficiencies to reduce costs and improve productivity.
• Monitored performance, identified areas of improvement and devised solutions to address areas of weakness.

• MOBILES & TABLETS Co-owning P&L for Mobile phones category, in alignment with the business goals
• Responsible for revenue targets as well as gross margins
• Business planning, building assortment and pricing negotiations with associated brand partners to achieve targeted margins and control cash flow
• Driving visibility plans to maximize sell-through, while coordinating within internal and external stakeholders
• Ensuring positive seller NPS across the categories, while ensuring seamless customer experience
• Driving new initiatives like co-launching rental vertical in collaboration with rent-o- mojo.

• Category Management New Product Category Launch Promotions’/Campaign planning Competition analysis Vendor management Budget Planning/Allocation Supply Planning, TABLETS AND REFURBISHED BUSINESS Managing and driving Tablets and Refurbished vertical business
• Building a dynamic selection framework for refurbished categories thus enabling consistent business and an enhanced customer experience
• Co-Launched the rental vertical in collaboration with rent-o-mojo
• Supply forecasting, planning and allocation
• Contributed to the growth of tablets category by 37% over a period of 1 year while maintaining a 95% NMV.

• MOBILES & TABLETS Strategized and operationalized the launch of O2O alliance with Samsung Mobiles Expansion of retailer base and growth of transacting retailer base Digital and In-Store Marketing for New Product Launches and Promotional offers
• PAYTM.COM

• Creating site-wide merchandising properties and optimizing visual merchandising based on browsing behavior
• Planning and executing marketing and newsletters with exclusively curated offers and range selection
• Planning and executing trunk shows and generate customer awareness & loyalty.

• REEBOK) Market Research: Competition analysis, category gap analysis, market visits, market need/opportunity analysis, regular study of the growing trends and developing E-
• Commerce Market in India
• Product Marketing: Designing product communication strategy/ brand communication and plan marketing campaigns for the brand’s online shop.

• Study of the Store Operations and the
• Role of Visual Merchandising in a Retail Store: THE, Graduation Research Project(Fourth Semester): A Study of The Ecommerce
• Challenges and Opportunities: BRAND REEBOK
• AWARDS Participated in inter-university debate competitions.( FIRST RUNNER-UP
• SPECTRUM,NIFT) Presented a Paper: THE FACE OF METROPOLITAN FEMINISM IN ‘CHICK LITERATURE’ (AMITY UNIVERSITY) Awarded Best Play (AMITY UNIVERSITY) award at inter-college competition
• Co-Edited the Annual College Magazine (AMITY UNIVERSITY, LUCKNOW).