Anurag Kumar Bommagani

• Results-oriented programmatic digital marketer with a proven proficiency in creating and implementing dynamic digital advertising campaigns across various DSPs, including DV360, Flashtalking, CM360, and IAS. Adept at developing and proactively maintaining pacing trackers and Data Studio reports to meticulously track campaign spend and performance metrics.

Key strengths include:

• Campaign Management: Expertise in managing digital display and programmatic social campaigns from planning to optimization, ensuring alignment with client objectives, and timely execution.
• Performance Optimization: Utilize data-driven insights to monitor and optimize campaign performance across various platforms, adapting strategies to meet and exceed KPIs.
• Client Communication: Provide regular, transparent updates on campaign status and performance, fostering clear, and effective client relationships.
• Post-Campaign Analysis: Conduct an in-depth analysis to extract valuable insights, offering actionable recommendations for future campaign improvements.
• Proactive Problem-Solving: Anticipate and address potential issues before they impact performance, driving continuous improvement and innovation.
• Collaboration: Work closely with internal teams and external media owners to ensure smooth campaign launches, and operational efficiency.
• Analytical Skills: Interpret campaign data and metrics to inform strategic decisions, enhancing performance and alignment with client goals.
• Team Leadership: Guide and support teams in troubleshooting and optimizing campaign execution, fostering a high-performing, cohesive environment.
• Client relationship: Led day-to-day client meetings across multiple digital campaigns, ensuring smooth communication and timely delivery of media activations. A dedicated professional, committed to delivering measurable results, and driving success in programmatic digital marketing.

• Managed end-to-end Accounts Payable operations for media buys and related accounts, ensuring timely and accurate invoice processing, resolution of discrepancies, and adherence to financial compliance standards through meticulous reporting, Media Billing and Media reconciliation.
• Developed a deep and nuanced understanding of the billing processes unique to each platform, from the auction-based model of Google Ads to the more complex, multi-layered cost structures of DV360 and CM360. This expertise ensures accurate and efficient financial management for a diverse portfolio of advertising products.
• Identifying the root cause of discrepancies, which often stems from budget overspending within the Display & Video 360 (DV360) or Campaign Manager 360 (CM360) user interfaces. In DV360, for instance, overdelivery can occur, and while Google often provides automatic credits, this specialist must track and ensure these are correctly applied.
• Rebilling of invoices from one company to another, a complex process requiring careful coordination and adherence to financial protocols.
• Serving as a key representative for the Billing team within the broader Business Excellence group, this individual has been instrumental in driving significant operational enhancements. The role involves identifying areas for improvement, collaborating with cross-functional teams, and implementing solutions that elevate the standards of the entire billing operation.

Results-oriented SEO analyst with expertise in keyword research, content strategy, and performance monitoring. Skilled in leveraging SEO analysis and web analytics to enhance online visibility and drive targeted organic traffic across major search engines.

Key strengths include:

Keyword Research: Comprehensive keyword research aligned with business goals to optimize content and discover new opportunities for organic search visibility.

• SEO Analysis: Insightful SEO analysis and strategic recommendations are provided to guide content development and ensure alignment with SEO objectives.

• Content Strategy: Development and execution of content strategies across social communities, with integration of SEO principles to enhance online visibility and engagement.

• Performance Monitoring: Monitoring and evaluation of search results and performance metrics across major search engines (Google, Bing, Yahoo) to assess SEO effectiveness and pinpoint areas for improvement.

• Web Analytics: Administration of web analytics dashboards to track KPIs, analyze trends, and identify insights and areas for performance enhancement.

• Spearheaded the transition from manual coding to automation in e-publication tools, enhancing efficiency and accuracy.
• Expertise in mathematical coding and integrating Math Equations into Document Type Definition (DTD) schemas for e-publications.
• Played a pivotal role in quality assurance and command execution using the Aptara Scopus application and Lugaru Epsilon Programmer's Editor.
• Led the conversion of PDF files to e-books for prestigious clients, including IEEE, America's Test Kitchen (ATK), The New York Times (NYT), and Wiley, ensuring seamless digital transitions.
  Proficient in debugging e-publication software, providing detailed reports to developers for continuous tool improvement.
• Utilized advanced software such as Epsilon Programmer, Oxygen XML Editor, and Notepad++ to deliver high-quality e-publication projects.