Open To Work
Hi, I’m
Thanigeshan RP
Team Lead
Chennai
Summary
Digital Ad operation and programmatic Specialist with over 9 years of experience, including 4 years in team leadership roles. Proven success in driving organic growth, managing paid media, and optimizing campaigns towards pacing and RoAS and e-commerce. Skilled in technical DV360, GA360, CM360, Placement,io and AI-driven marketing. Strong background in team management, campaign execution, and analytics to increase campaign pacing, conversions, and ROAS
Overview
3
Languages
1
Certification
10
years of professional experience
Work History
iOPEX TechnologiesChennai
Team Lead
03.2019 - Current
Job overview
- Lead and manage the Trafficking Ad operation, ensuring successful project delivery, stakeholder engagement, and team performance optimization.
- Develop and monitor detailed project plans, timelines, and budgets, ensuring alignment with business objectives.
- Created Master Data tracking dashboard for monitoring the granular data for all LOBs.
- Automated Manual reports by using Power Query and VBA macros.
- Maintain clear communication with stakeholders, posting daily status updates and ensuring transparency on project developments.
- Ensure accurate processing of client sales orders, including updates and corrections for seamless execution.
- Oversee risk management, promptly identifying and resolving issues to ensure timely and on-budget delivery.
- Manage job flow and maintain project documentation through tools like Gdoc, JIRA, and Confluence page Workfront, ensuring consistency and compliance.
- Prepare and submit project documentation, including scopes of work, estimates, and status reports to provide visibility into project progress.
- Work closely with Account Management, ensuring daily hot sheets and status reports are accurate and up-to-date.
- Conduct weekly status meetings, monitoring projects, flagging delays, and maintaining open communication within teams.
- Foster strong relationships with clients and internal teams, ensuring seamless collaboration and strategic alignment.
- Preparing weekly WBR, Bi-weekly Deck and Monthly Business Review.
Paragon Digital Services Pvt Ltd (Dentsu Aegis Network)Chennai
Ad trafficker
08.2016 - 03.2019
Job overview
- Campaign trafficking in DCM, DV360 (programmatic), Tradedesk, Adwords.
- Hands on experience working with programmatic technology used to buy and optimise Programmatic & Online Media campaign.
- Troubleshoot the discrepancies between Agency & Publisher ad-servers.
- Tag generation & QA (Standard, VAST and 1x1 Trackers).
- Setting up Floodlight tags, Event tags and testing them in DCM.
- QA and traffic HTML5, JavaScript, VAST, VPAID, from conception to launch on emerging technologies that uses viewability, brand safety, remarketing & retargeting.
- Worked as a direct console support specialist for JIRA, Salesforce and thereby identifying the issues on bid auction, reasons for under delivery, bidder error, bid amount etc.
Education
Siddharth Institute of Engg & Tech
B.Tech from ECE
01.2016
University Overview
GPA: 70%
Sai Jyothi Junior College
Intermediate from MPC
01.2012
University Overview
GPA: 95%
Sri Saraswathi Vignanamandhir
SSC
01.2010
University Overview
GPA: 83%
Skills
- DV360
- Power BI
- GAM 360
- MS Excel
- CM360
- Tableau
- SQL
Certification
- Academy for Ads: CM360, DV360, GAM360, Commerce Media Foundations
- Data Analytics: SQL, Power BI, Claude 101, Dashboard Build
Accomplishments
- Best Employee of the Year, 2018, Paragon Digital Services Pvt Ltd
- Employee of the Month, November, 2019, IOPEX Technologies Pvt Ltd
- Employee of the Month, August, 2021, IOPEX Technologies Pvt Ltd
- Employee of the Year ALL STAR award, 2020, IOPEX Technologies Pvt Ltd
- Employee of the Month, 2019, IOPEX Technologies Pvt Ltd
- Employee of the Month, 2021, IOPEX Technologies Pvt Ltd
- Best Escalation lead of the month, 2023, IOPEX Technologies Pvt Ltd
- Best Team lead of the month, 2025, IOPEX Technologies Pvt Ltd
Languages
English
Tamil
Telugu
Timeline
Team Lead
iOPEX Technologies
03.2019 - Current
Ad trafficker
Paragon Digital Services Pvt Ltd (Dentsu Aegis Network)
08.2016 - 03.2019
Sri Saraswathi Vignanamandhir
SSC
Sai Jyothi Junior College
Intermediate from MPC
Siddharth Institute of Engg & Tech
B.Tech from ECE
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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