ANURAG SINGHAL
New Delhi,UP
Summary
Results-driven Senior Sales and Channel Development Leader with over 25 years of experience in enhancing customer and partner ecosystems within IT cloud and datacenter sectors. Spearhead government and enterprise account strategies and go-to-market initiatives. Drive revenue growth by managing distributor and partner performance through direct and partner-led engagement.
Overview
28
28
years of professional experience
Work History
AVP Channel & Alliances
Frame Technology Marketing Services Pvt Ltd
10.2025 - Current
- Established and managed relationships with IT distributors and resellers to enhance channel effectiveness.
- Led recruitment efforts for enterprise and government partners.
- Enhanced deal velocity and win ratios through improvements in partner productivity.
- Supported leadership in developing large deals, engaging stakeholders to align strategies and drive growth.
- Acted as strategic advisor to align organizational vision with sales execution, facilitating collaborative initiatives.
Sales & Channel Strategy Consultant
Independent Consultant
06.2025 - 09.2025
- Formulated strategic plans that enhanced client business growth and strengthened market positioning.
- Developed channel strategies and geographic maps for product deployment.
- Identified growth opportunities within the product portfolio and the business model.
- Advised senior management on implementing business strategy best practices to align with organizational goals.
- Facilitated workshops to align client teams on vision and objectives.
- Developed manpower resource deployment plan to optimize sales and support market development efforts.
Senior Sales Manager - North & East
CtrlS Datacenters Ltd.
03.2023 - 05.2025
- Spearheaded the development of enterprise and Government customer base in the North & East India market for a data center leader company
- Exceeded sales quotas through targeted customer development and successful closures
- Established and nurtured sales pipeline by actively connecting with enterprise customers
- Engaged enterprise customers through various channels to align with their IT infrastructure needs
Channel Manager – North & East
ESDS Software Solution
12.2019 - 01.2023
- Developed channel partner ecosystem to drive sales, managing a portfolio of 20+ partners in North India Territory.
- Spearheaded development of customer base, including enterprise, SMB, government, and GeM business clients in North India, exceeding sales quotas for data center/cloud solutions, SaaS offerings, and various data science and security solutions.
- Developed strategic partnerships with key stakeholders to enhance product distribution.
- Managed communication between sales teams and channel partners for seamless collaboration.
- Analyzed market trends to identify new channel opportunities and growth areas.
Channel & Renewal Business
Sonata Information Technology
07.2019 - 11.2019
- Managed renewals portfolio for North India at Sonata Software, overseeing enterprise software and security product renewals for major OEMs such as Oracle, IBM, and HP.
- Ensured revenue retention and strengthened customer engagement by coordinating renewal cycles for large enterprise accounts and initiating channel business for Oracle renewals.
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with a diverse group of coworkers to accomplish goals and address issues related to our products and services.
Regional Manager North
Quick Heal Technologies Limited
11.2017 - 07.2019
- Directed a 15-member sales team with full responsibility for regional market operations, revenue targets, and customer acquisition across Enterprise, SMB, and Government sectors.
- Developed and managed partner channel ecosystem, driving sales growth while overseeing quota management, team leadership, key account management, channel development, marketing initiatives, and logistical support.
- Led North Branch operations across Delhi, Haryana, Uttar Pradesh, Bihar, and Jharkhand at a cybersecurity company, enhancing service delivery for Enterprise, SMB, and Retail customers.
Branch Manager North
Ingram Micro India Limited
07.2014 - 10.2017
- Successfully led end-to-end operations of the North India branch, managing business activities across the region and spearheading a 30- member sales team with full accountability for market operations.
- Directed sales planning, channel development, and partner expansion across enterprise and consumer segments, managing vendor relationships, inventory, and logistics coordination for diverse product portfolio including IT & mobility products, networking solutions, printing solutions, and power solutions.
- Managed daily operations and ensured smooth branch functioning.
- Led a team of professionals to enhance customer service standards.
- Developed strategic plans to increase market share and branch visibility.
Partner Manager India
Novell Software Development India
01.2013 - 10.2013
- Collaborated with leading global IT product MNC as manager OEM, alliances & channel sales to deliver enterprise software solutions, including open-source platforms (SUSE Linux) and security solutions (IDAM). Managed OEM partnerships, strategic alliances, and channel business for SUSE and Novell across India, enhancing overall market reach.
- Expanded SMB and enterprise customer base, strengthening market presence. Built and scaled partner ecosystem to enhance channel reach and effectiveness, achieving territory sales quotas through strategic alliance and channel management.
BDM North
Ingram Micro India Limited
08.2005 - 01.2013
- Led branch operations for northern region, managing 15-member sales team with full accountability for market operations, focusing on sales planning, channel development, vendor management, inventory control, logistics support, and team management.
- Managed diverse product portfolio across key IT domains, optimizing sales strategies and strengthening vendor and partner relationships to enhance regional growth and deliver consistent business performance in enterprise and SMB segments.
- Collaborated with cross-functional teams to develop strategic business initiatives.
- Identified new market opportunities and created targeted strategies for expansion.
- Built and maintained strong client relationships to enhance business engagement.
Product Executive – Microsoft
ACI Infocom Limited
05.2004 - 07.2005
- Collaborated with ACI Infocom Limited, a leading IT distribution company for products like Microsoft and Seagate. Drove Microsoft OEM product sales across North India, emphasizing channel development, partner enablement, and revenue growth through the distribution network.
- Led cross-functional teams to enhance project delivery and operational efficiency.
- Developed and implemented strategic plans aligning with corporate objectives and market trends.
- Fostered relationships with key stakeholders to support business growth initiatives.
Sales Executive
Solutions Integrated Marketing Services
07.2000 - 05.2004
- Executed and managed diverse marketing projects at Solutions Integrated Marketing Services Pvt. Ltd. in collaboration with technology vendors including Microsoft, Intel, Seagate, Apple, HP, and Xerox, focusing on channel marketing, brand activation, and B2B campaign execution in North India.
- Developed client relationships to understand their marketing needs.
- Presented integrated marketing solutions to diverse clients.
- Collaborated with creative teams to design effective campaigns.
Market Development Executive
EDP Software Limited
06.1998 - 06.2000
- Managed sales for Accord, a comprehensive inventory, production, and accounting software for SMB and mid-market segments, established as a key competitor to Tally. Directed business development across North India, emphasizing channel development and partner enablement, and generated revenue growth through distribution networks and direct end customer sales.
- Led strategic planning initiatives to align technology solutions with business objectives.
- Oversaw cross-functional teams to drive project execution and deliver results efficiently.
- Developed and implemented policies to enhance operational processes and workflows.
Education
Professional Course - UNIX. C & Oracle
Tata Unisys
Bangalore04-1998
BBM -
Bangalore University
04-1998
Skills
- Enterprise and government sales
Channel strategy and development
Partner ecosystem building
Go-to-market strategy
Channel partner management
Strategic alliances
Distributor management
Revenue growth and market expansion
IT, cloud and datacenter solutions
Team management
Product management
OEM and vendor management - Channel strategy
- Sales pipeline management
- Sales forecasting
- Partner management
Personal Information
Title: Sales & Channel Partner Ecosystem Leader
Timeline
AVP Channel & Alliances
Frame Technology Marketing Services Pvt Ltd
10.2025 - Current
Sales & Channel Strategy Consultant
Independent Consultant
06.2025 - 09.2025
Senior Sales Manager - North & East
CtrlS Datacenters Ltd.
03.2023 - 05.2025
Channel Manager – North & East
ESDS Software Solution
12.2019 - 01.2023
Channel & Renewal Business
Sonata Information Technology
07.2019 - 11.2019
Regional Manager North
Quick Heal Technologies Limited
11.2017 - 07.2019
Branch Manager North
Ingram Micro India Limited
07.2014 - 10.2017
Partner Manager India
Novell Software Development India
01.2013 - 10.2013
BDM North
Ingram Micro India Limited
08.2005 - 01.2013
Product Executive – Microsoft
ACI Infocom Limited
05.2004 - 07.2005
Sales Executive
Solutions Integrated Marketing Services
07.2000 - 05.2004
Market Development Executive
EDP Software Limited
06.1998 - 06.2000
Professional Course - UNIX. C & Oracle
Tata Unisys
BBM -
Bangalore University