Anushka Jain

• Spearheaded the creation of the Zoops employee Self-Onboarding Document.
• Aligned tools with existing processes and made necessary improvements for efficiency.
• Identified process gaps and implemented CRM automation for effective communication and tracking Leads and accounts.
• Developed a detailed task list for pre, during, and post-event activities for the GFF event.
• Conducted thorough research to understand all phases of the event.
• Presented an overview of GFF, including purpose, agenda, and timeline.
• Defined vertical-wise expectations and roles for each team.
• Collaborating with the marketing and design teams to ensure effective promotion and branding.
• Developed understanding about identity, merchant, and business verification products and business use cases.
• Analyzed diverse client requirements to provide tailored and effective verification solutions.

Project 1:

• Worked on increasing market penetration of Amul fresh products in HoReCa : Understanding Supply Chain Management and distribution of Amul fresh Dairy products in HoReCa segment through primary and secondary research (B2B marketing Concept)

Project 2:

• Implementation of Consumer Channel Application: Ensuring the adoption, implementation and usage of Amul Consumer Channel App by distributors, delivery partners and customers to enhance market share (B2C marketing Concept)

Value Addition:

• lead generation- 30+ Hotels, Restaurants, Cafes and Canteens
• 17 Distributors installed Application (10 different areas), trial of the application done by
  730 customers, 460 customers were ready to use.