Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Interests
Timeline
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Anusua Dutta

Territory Sales Officer
Kolkata,WB

Summary

To be a part of an enriching organization that provides a platform and environment for personal development while leveraging my skills as a versatile, adaptable, result-oriented and proactive individual focused on growth who enjoys accountability.

Overview

3
3
Languages
8
8
Certifications
8
8
years of post-secondary education
8
8
years of professional experience

Work History

Territory Sales Officer

Marico Ltd.
Coochbehar, West Bengal
01.2021 - Current
  • Managed a territory spanned over two urban towns with a size of 30 lakhs INR, handling entire portfolio while being the only concerned individual for entire sales and distribution management in the territory.
  • Provided 33% growth for the HQ which was highest in the Depot.
  • Achieved sales goals, distribution targets and market share through proactive management of territory.
  • Creating a retail base through extensive field-work and thorough tracking while also ensuring a healthy credit cycle.
  • Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
  • Tracked changing product lines to effectively meet dynamic market demands.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.

Territory Sales Officer

Marico Ltd.
Jamshedpur, Jharkhand
10.2020 - 12.2020
  • Managing a territory with 60% retail contribution having a size of 6.3M INR.
  • Prospecting new avenues of growth while working on infrastructure and bringing about necessary changes in a saturated HQ.
  • Creating footprints of new brands to aid growth.

Territory Sales Officer

Marico Ltd.
Bardhaman, West Bengal
02.2020 - 09.2020
  • Managing a territory spanning six urban towns with major wholesale contribution having an average business of 7M INR.
  • Maintaining long term relationship with the trade, execute necessary launches and Micro-marketing plans in outlet level.
  • Making new distributors in vacant markets and setting them up.

Sales Trainee

Marico Ltd.
Bhubaneshwar, Orrisa
11.2019 - 01.2020
  • Helped sales professionals maintain customer relationships by making follow up calls to recent buyers.
  • Tracked, measured and reported on trends for sales team analysis and decision making.
  • Managed customer expectations and helped navigate sales processes.

Sales Trainee

Marico Ltd
Kharagpur, Kolkata, West Bengal
04.2019 - 10.2021
  • Managing a territory with 80% retail contribution having a size of 9.8M INR.
  • Maintaining distributor level infrastructure in terms of Stocks and credits.
  • Improving the distribution in terms of effective coverage in white and grey spaces.
  • Launches new product in the market at outlet level and improve infrastructure

Business Development Intern

Pladis India Pvt. Ltd (Mc.Vities )
Kolkata, West Bengal
04.2018 - 05.2018
  • Ensuring availability, visibility, freshness of the product
  • Added more than 70 outlets in allotted areas
  • Conducted the qualitative survey for the consumers and collected quality data in order to know the factors influencing the consumer behavior and competitors’ strategies
  • Helped to sell stock of McVitie’s from the retail outlets.

Supervisor

Dutta Distributors
Kolkata, West Bengal
09.2013 - 07.2017
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
  • Created efficient work schedules for each team member to maintain deadlines and fully staff shifts.
  • Day-to-day activities on maintaining the sales log and liaison with the Salesman for sales updates
  • Continuous negotiations with the company’s representatives for new products sales and growth of brands
  • Maintaining overall monthly sales to the targeted sales, given by owner of the Distributor
  • Learning new sales techniques and implementing to real sales strategies

Education

MBA - Marketing And Operation

International Management Institute
Kolkata
07.2017 - 04.2019

M.tech - Computer Science

Jadavpur University
Kolkata
07.2011 - 08.2013

B.tech - Information Technology

Meghnad Saha Institute of Technology
Kolkata
07.2007 - 08.2011

Skills

    Microsoft PowerPoint, Excel and Word

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Accomplishments

  • Launched Parachute Aloevera Oil and achieved highest sale in Depot
  • Highest ever sale of Nihar ExtraCare in Bengal
  • Top Performer for month of April 2021 in the East Divison

Certification

“Google analytics for Beginner” from Google, 2018

Interests

Painting

Recitation

Driving

Travelling

Timeline

Territory Sales Officer

Marico Ltd.
01.2021 - Current

Territory Sales Officer

Marico Ltd.
10.2020 - 12.2020

Territory Sales Officer

Marico Ltd.
02.2020 - 09.2020

Sales Trainee

Marico Ltd.
11.2019 - 01.2020

Sales Trainee

Marico Ltd
04.2019 - 10.2021

Business Development Intern

Pladis India Pvt. Ltd (Mc.Vities )
04.2018 - 05.2018

MBA - Marketing And Operation

International Management Institute
07.2017 - 04.2019

Supervisor

Dutta Distributors
09.2013 - 07.2017

M.tech - Computer Science

Jadavpur University
07.2011 - 08.2013

B.tech - Information Technology

Meghnad Saha Institute of Technology
07.2007 - 08.2011

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Anusua DuttaTerritory Sales Officer