Aparna Das
Pune
Summary
Versatile Research Executive works with wide range of topics. Expert project management and team leader with strengths in analysis and problem solving. Results oriented individual with a passion for continuous learning and innovation. Known for leveraging analytical thinking and creativity to solve problems and deliver high-impact solutions in fast-paced environments.
Overview
5
5
years of professional experience
Work History
Research Executive
NIELSENIQ INDIA
03.2022 - Current
- Set client expectations
- Using Nielsen data for insights
- Client Consulting
- Primary Research
- Managing multiple projects
- Syndicated Marketing Research
- Reporting, Adhoc, and PPT creation
- Completing projects within set timelines
- Collaborated with other professionals to expand experiment scope and utilize more resources.
- Maintained relationships with diverse stakeholders and clinical team members through communication and reporting.
- Maintained an organized database of all research projects and related materials.
- Created detailed reports of findings to share with stakeholders.
- Reviewed project activities and prepared and reviewed research, testing or operational reports.
- Assisted in developing strategies for data collection methods such as surveys, interviews.
- Provided excellent service and attention to clients.
- Supervised data collection, data quality, analysis, evaluation and dissemination for research projects.
Management Trainee
ICICI Prudential
02.2020 - 03.2022
- Lead the identification and development of new business opportunities to drive revenue growth
- Collaborate with cross-functional teams
- Develop and maintain relationships with key stakeholders to foster long-term partnerships
- Conduct sales/market research to identify trends and opportunities
- Manage the entire sales cycle from lead generation to closing deals
- Prepare and deliver presentations to clients and senior management to communicate business strategies and results
- Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Resolved customer issues efficiently to build loyalty.
- Resolved customer inquiries and complaints requiring management-level escalation.
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
- Shadowed managers to gain understanding of organizational expectations and management techniques.
- Exceeded customer satisfaction by finding creative solutions to problems.
Management Intern
Pantaloons
- Executed market research and analysis to support new brand launches
- Assisted in developing and executing promotional strategies
- Collaborated with the marketing team to drive sales & to get customer engagement
- Organized client meetings to provide project updates.
- Created plans to propose solutions to problems related to efficiency, costs or profits.
- Set specific goals for projects to measure progress and evaluate end results.
Education
MBA - Marketing Management
IBS
Kolkata01-2021
BBA - Marketing Management
BHAWANIPUR EDUCATION SOCIETY
Kolkata02-2018
Skills
- Project management
- Communication Skills
- Leadership Skills
- Client consulting
- Team collaboration
- Business Development
- Market research
Projects
Consumer Perception LAKMÉ
•Analyzing how consumers perceive a specific cosmetic brand., Brand Selection: Choose a cosmetic brand (e.g., Lakmé, Maybelline, or MAC).
•Survey & Data Collection: Conduct a small online survey on platforms like Nykaa & Instagram.
•Competitive Analysis: Compare with a competitor's marketing strategies., Recommendations: Propose improvements.
Hobbies and Interests
- Dancing
- Singing
- Cooking
Languages
- English
- Hindi
- Bengali
Languages
English
Proficient
C2
Hindi
Proficient
C2
Bengali
Proficient
C2
Timeline
Research Executive
NIELSENIQ INDIA
03.2022 - Current
Management Trainee
ICICI Prudential
02.2020 - 03.2022
Management Intern
Pantaloons
MBA - Marketing Management
IBS
BBA - Marketing Management
BHAWANIPUR EDUCATION SOCIETY