Aparna Iyer

• Spearhead development and execution of advanced brand strategies, leading to significant brand growth and market presence
• Manage end-to-end client requirements, from conceptualizing and executing sponsored programs to coordinating flagship events and leadership conferences
• Drive impactful digital campaigns and ensure alignment with overall brand objectives
• Successfully executed 4 flagship conferences of AIM drawing participation from over 200 Tech leaders and over 5000 attendees over 2 years leading to substantial enhancement in brand visibility.
• Developed and maintained relationships with customers and suppliers through account development.
• Accomplished multiple tasks within established timeframes.
• Defined clear targets and objectives and communicated to other team members.

• Oversaw portfolio of 20+ independent digital media entities across various national and regional languages, including Hindi, Marathi, Tamil, and Malayalam
• Evaluated and mentored media organizations to enhance journalism quality and expand their reach
• Curated and published weekly and quarterly newsletters, highlighting grantee stories, their impact, and Foundation activities.
• Met with project stakeholders on regular basis to assess progress and make adjustments.
• Developed and maintained logistics workflows, procedures and reports.
• Demonstrated strong writing and presentation skills to develop briefs, memorandums and analytical reports.
• Engaged and worked alongside cross-functional stakeholders to manage strategic initiatives.

• Reported on significant legal developments from High Court of Karnataka, ensuring accurate and timely news coverage
• Edited legal content, maintaining high journalistic standards and clarity in reporting.
• Delivered content to broad audience by simplifying complex information.
• Stories and articles were read and appreciated by judges and legal fraternity for factual reportage with 100% accuracy.
• Published over thousand stories as legal reporter.
• Articles and news were also referenced by judges during hearings.

• Service communications team forms integral part of Thomson Reuters Financial and Risk business. Team works in conjunction with over 65,000 Stock Exchanges from across the world.
• Service Communications Team facilitates and produces real-time incident communications on key service issues affecting Thomson Reuters' customers.
• As part of service communications team I was responsible for facilitating and producing real-time incident communications on key service issues affecting Thomson Reuters' customers.
• Point of contact for all business functions across globe as part of service communications team

Covered and edited over 1000 news and feature stories on diverse topics, including education, wildlife, and culture

• Wrote and submitted accurate, engaging, and fact-checked stories.
  Conducted investigative reporting that exposed malpractices and contributed to impactful changes
• Authored stories that were featured in city editions across India.
• Utilized social media to promote stories and build audience.
• Built strong relationships with sources to gain access to exclusive information.