Summary
Overview
Work history
Education
Skills
Languages
Affiliations
Certification
About Me
References
Timeline
Apeksha Sharma

Apeksha Sharma

London,London
You only have to do a few things right in your life so long as you don’t do too many things wrong.
Warren Buffett

Summary

Hardworking Marketing Manager brings proven success in overseeing administrative areas. Tech-savvy and always looking for improvement opportunities. Detailed orientated individual experienced in administrative procedures. Oversees day-to-day duties with strong planning and organisation skills to delivers projects in timely manner. With 10 years of managerial experience. Strong strategic-planning and people-management skills.

Overview

12
12
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work history

Senior Deputy General Manager Marketing

Technocrats Plasma Systems Private Limited
Vasai
05.2023 - 04.2024
  • Supervised all marketing and planning activities to achieve company goals.
  • Advised on marketing strategy with strong industry knowledge.
  • Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.
  • Developed strategy for social media marketing with cohesive messaging across multiple platforms.
  • Identified new customer segments and target audiences to expand reach.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Developed marketing plans to support department strategies.
  • Analysed sales reports to identify trends and update strategies.
  • Delivered sales pitches and presentations to high-profile clients.
  • Liaised with sales, technical and customer service teams to drive on-time, under-budget project completion.
  • Led client meetings to scope project goals, reporting and deliverables.
  • Customized promotional strategies to meet needs of different clients, products and services.
  • Produced promotional materials with creative copywriting and photo editing skills.
  • Looked after Government project bidding's

Marketing Manager

Technocrats Plasma Systems Private Limited
Vasai
04.2018 - 04.2023
  • Supervised all marketing and planning activities to achieve company goals.
  • Advised on marketing strategy with strong industry knowledge.
  • Negotiated contracts with clients, influencers, and ambassadors, resulting in mutually favourable partnerships and increased growth.
  • Developed strategy for social media marketing with cohesive messaging across multiple platforms.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Oversaw planning and execution of targeted sales and marketing strategies.
  • Conducted regular market assessments to stay current on trends and maintain readiness for changes.
  • Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
  • Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
  • Represented organisation to public at trade exhibitions and conventions, driving awareness of Product.
  • Special attention to International markets

Business development executive

Technocrats Plasma Systems Private Limited
Vasai
09.2014 - 04.2018
  • Contacted and converted potential customers via telephone, email and in-person enquiries.
  • Upto 50 calls per day and 150 emails per day.
  • Identified opportunities to drive business growth, diversification and expansion.
  • Forecasted sales and market trends to improve business strategy.
  • Generated leads to bring in new client revenue and improve bottom-line profitability.
  • Managed client relationships from early stages of sales process through to post-sales
  • Built long-term relationships with customers and generated referrals from existing clients.
  • Generated new leads and opportunities to maximise revenue.
  • Maintained contact with customers throughout sales and pre-delivery process.
  • Delivered professional sales presentations, creatively communicating product quality and market comparisons to prospective clients.
  • Maintained awareness of latest industry trends, product knowledge and sales techniques.
  • Built rapport with new and existing customers to boost client retention.
  • Demonstrated product usage and features to customers.
  • Analysed industry and competitor trends to enhance sales strategy.
  • Presented sales data and insights to leadership to aid strategy development and planning.
  • Resolved customer issues effectively, using strong interpersonal skills and conflict resolution techniques.
  • Handled customer complaints, providing appropriate solutions to guarantee positive outcomes.
  • Obtained feedback from customers to improve service experience.
  • Handled phone, email and social media enquiries with consistent customer service across multiple channels.

Marketing Intern

Loop Telecom Private Limited
Mumbai
06.2013 - 08.2013
  • Worked with the Branding team
  • Visited retail stores and company owned stores selling LOOP sim cards and services for retailers, customer and the store feedback.
  • Visited 30 stores all across Mumbai
  • Submitted a report regarding the brand feedback based on the visits

Social media and marketing intern

Technocrats Plasma Systems Private Limited
Mumbai
06.2012 - 01.2013
  • Company website revamped with new data and content
  • Customer list compilation
  • Facebook and Email marketing
  • Company presentations for high profile clients

Education

Diploma - Marketing

Indian Institute of Planning & Management, Mumbai, Maharashtra
09.2011 - 07.2014

Bachelor of Business Administration - Marketing

Indian Institute of Planning & Management, Mumbai, Maharashtra
09.2011 - 07.2014

Skills

  • Customer relations
  • Leadership skills
  • Business development
  • B2B Marketing
  • Internet and email marketing
  • Brand strategy development
  • Sales techniques
  • Promotions
  • Event planning and execution

Languages

English
Fluent
Hindi
Fluent
Marathi
Advanced

Affiliations

  • Cooking
  • Reading
  • Travelling
  • Watching Cricket and occasionally Football, Tennis
  • Organizing family events
  • Movies

Certification

  • Participated and completed training in “How to handle difficult/angry customers?”


About Me

An efficient team player with excellent communication and leadership skills, good listener, easily adjustable, extrovert, alert, quick observer with exceptional management and professional skills. I love interacting with new people.

References

References available upon request.

Timeline

Senior Deputy General Manager Marketing - Technocrats Plasma Systems Private Limited
05.2023 - 04.2024
Marketing Manager - Technocrats Plasma Systems Private Limited
04.2018 - 04.2023
Business development executive - Technocrats Plasma Systems Private Limited
09.2014 - 04.2018
Marketing Intern - Loop Telecom Private Limited
06.2013 - 08.2013
Social media and marketing intern - Technocrats Plasma Systems Private Limited
06.2012 - 01.2013
Indian Institute of Planning & Management - Diploma, Marketing
09.2011 - 07.2014
Indian Institute of Planning & Management - Bachelor of Business Administration, Marketing
09.2011 - 07.2014

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Apeksha Sharma