Aqsa Begum
Bengaluru
Summary
Highly motivated and detail-oriented digital marketing professional with 3+ years of experience in managing and executing campaigns for prominent clients across various industries, including AdTech, FMCG, Hospitality, and Clothing sectors. Proven track record of delivering significant improvements in brand visibility, customer engagement, and campaign ROI through strategic planning, data analysis, and optimization.
Skilled in campaign management, data analytics, market research, and product strategy, with expertise in Google Ads, Bing Ads, Facebook Ads Manager, and Google Analytics. Possesses strong analytical and problem-solving skills, with the ability to work collaboratively and drive seamless operations.
Holding a PG Certification in Digital Marketing from MICA and a Bachelor's degree in Design from NIFT.
Overview
6
6
years of professional experience
Work History
Senior Executive
GroupM
2022.06 - Current
- Provided strategic client management and executed campaigns for prominent clients in AdTech, FMCG, Hospitality, and Clothing sectors
- Oversaw the coordination and rollout of paid search campaigns on Google Ads and Bing Ads, integrating bid optimization, indepth keyword research, and comprehensive ad copy testing to optimize ROI
- Aligned client recommendations with overall search engine marketing strategy resulting in significant improvement in brand visibility and enhanced customer engagement metrics
- Enhanced brand visibility by 40% by implementing automated reporting tools using Excel and Google Analytics to identify performance gaps and make data-driven decisions
- Identified performance gap and optimized opportunities through data analysis, boosting client satisfaction and uncovering a performance gap utilizing data.
- Facilitated seamless operations, fostering enhanced collaboration for timely deliverables.
PPC Analyst
AffinityX Pvt. Ltd
2021.02 - 2022.05
- Led comprehensive campaign management process by analyzing data, strategizing initiatives, & optimizing efforts to surpass client goals & targets, resulting in a 10% reduction in campaign costs while leveraging Facebook Ads Manager & Google Analytics for execution • Implemented & executed thorough testing strategies to enhance delivery efficiency by 20%, utilizing A/B testing methodologies.
- Delivered precise & insightful reports with clear, intuitive, & logical recommendations, enhancing the decision-making process through the utilization of data visualization tools. Drove a significant 30% enhancement in output quality by implementing impactful strategies to boost performance & delivery efficacy, leveraging Google Sheets' Pivot tables, Collaboration tools, & Conditional formatting for seamless execution.
- Utilized Google Ads, Facebook Ads Manager, The Trade-Desk, & Simpli.fi for campaign execution & refinement, driving increased ROI & heightened campaign effectiveness through strategic A/B testing methods, keyword optimization, & targeted audience segmentation
Business Development Trainee
Think and Learn Pvt. Ltd
2020.12 - 2021.01
Intern
Edcons Star Export Pvt. Ltd
2019.01 - 2019.05
Intern
Edcons Export
2018.06 - 2018.08
Education
Bachelor's of Design -
NIFT
PG Certification Digital Marketing - Digital Marketing
MICA - Upgrad
04.2021
Secondary -
K.V A.F.S Salua
Skills
- Revenue Generation
- Mail handling
- Cross-functional Team Coordination
- Strategic Planning
- Campaign management
- Data Analytics
- Go To Market Strategy
- Structured thinking
- Market Research
- Product strategy
- Product Performance Metrics
Timeline
Senior Executive
GroupM
2022.06 - Current
PPC Analyst
AffinityX Pvt. Ltd
2021.02 - 2022.05
Business Development Trainee
Think and Learn Pvt. Ltd
2020.12 - 2021.01
Intern
Edcons Star Export Pvt. Ltd
2019.01 - 2019.05
Intern
Edcons Export
2018.06 - 2018.08
Bachelor's of Design -
NIFT
PG Certification Digital Marketing - Digital Marketing
MICA - Upgrad
Secondary -
K.V A.F.S Salua
Similar Profiles
Snigdha DeySnigdha Dey
Manager Programmatic at GroupMManager Programmatic at GroupM
Rinku DepaRinku Depa
Senior Manager- Programmatic at GroupMSenior Manager- Programmatic at GroupM
Praneeth KanuriPraneeth Kanuri
Senior Executive - Paid Social at GroupMSenior Executive - Paid Social at GroupM