Aravindh V
Bengaluru
Summary
Dynamic Key Account Manager with a proven track record at DPAC Ventures LLP, driving 30% sales growth through strategic pricing and competitive analysis. Expertise in e-commerce operations and negotiation, coupled with strong data analysis skills, has consistently enhanced margins and optimized supply chain performance. Committed to delivering impactful results and fostering strategic partnerships.
Overview
8
8
years of professional experience
Work History
Key Account Management
DPAC Ventures LLP (GOVO)
03.2021 - Current
- Brand Account Management: Spearheading business growth for a ₹100 Cr+ audio category portfolio across e-commerce, quick commerce (QCOM), and large format retail (LFR) platforms, managing over 50 active SKUs.
- Account Strategy: Strategically planned and executed pricing and unit strategies, leveraging historical data to uncover opportunities, driving a 30% sales boost, and a 20% year-over-year growth.
- Competitive Analysis: Conducted competitive analysis and developed a rolling sales forecast by leveraging market research, competitor benchmarking, and event-based planning to enable accurate, and agile demand generation.
- Negotiation: Negotiated and ensured adherence to Terms of Trade (TOT), securing favorable agreements with both existing and new retail partners to enhance margins, and streamline operations. Led Joint Business Planning (JBP) with key accounts to drive market share growth, expand assortments, and strengthen strategic alignment.
- Cross-functional Collaboration: Collaborated with the supply chain team for demand forecasting, stock planning, and tracking purchase orders to maintain high fill rates and in-stock performance.
- Promotions and Campaigns: Led monthly promotional campaigns and visibility strategies by collaborating with internal marketing teams and external partners to achieve brand and sales targets. Spearheaded digital marketing efforts across AMS, Flipkart Ads (PCA/PLA/Brand), Instamart, Zepto Sponsored Ads, and influencer-led social media campaigns.
MIS & Reporting Analyst
Future Supply Chains sol Ltd
02.2018 - 03.2021
- Reported carrier performance metrics and generated cost reports for executive reviews.
- Analyzed key performance indicators, including order fulfillment and IRN to GRN.
- Forecasted manpower requirements and optimized productivity aligned with workload metrics.
- Led supply chain management budgeting, cost tracking, and business reviews on monthly and quarterly basis.
- Conducted root cause analysis on cost variances and implemented effective cost controls.
- Delivered analytics reports daily, weekly, and monthly on supply chain management and productivity benchmarks.
Zonal Coordinator
Future Supply Chains sol Ltd
06.2017 - 01.2018
- Ensured compliance with SLA and TAT standards, enhancing service excellence in logistics operations.
- Delivered insightful weekly dashboards and daily performance reports to senior management.
- Monitored regional logistics activities with 3PL partners to meet project timelines and milestones.
- Analyzed vehicle utilization patterns, implementing strategies to optimize transportation efficiency and reduce costs.
- Maintained over 90% on-time delivery and arrival rates, driving continuous improvement of branch-level KPIs.
Education
B.Tech - Mechanical Engineering
Veltech Engineering College
Chennai01.2017
Class XII -
St. Joseph’s Matriculation Hr. Sec. School
Vellore01.2013
Class X -
St. Joseph’s Matriculation Hr. Sec. School
Vellore01.2011
Skills
- Category management and P&L ownership
- E-commerce operations
- Data and competitive analysis
- Supply chain and vendor management
- Key account and channel strategy
- Negotiation and demand generation
Languages
French
First Language
Timeline
Key Account Management
DPAC Ventures LLP (GOVO)
03.2021 - Current
MIS & Reporting Analyst
Future Supply Chains sol Ltd
02.2018 - 03.2021
Zonal Coordinator
Future Supply Chains sol Ltd
06.2017 - 01.2018
B.Tech - Mechanical Engineering
Veltech Engineering College
Class XII -
St. Joseph’s Matriculation Hr. Sec. School
Class X -
St. Joseph’s Matriculation Hr. Sec. School
Similar Profiles
Saravana Kumar RSaravana Kumar R
Logistics Manager at DPAC VENTURES LLPLogistics Manager at DPAC VENTURES LLP
Akash YadavAkash Yadav
Senior Executive at Pragmatic Ventures LLPSenior Executive at Pragmatic Ventures LLP
FAIZAN ANSARIFAIZAN ANSARI
Graphic Designer at Webtrixz Ventures LLPGraphic Designer at Webtrixz Ventures LLP
SACHIN RSACHIN R
Software Engineer at Tech MahindraSoftware Engineer at Tech Mahindra
Manoj VManoj V
Associate Consultant at Avaali Solutions Pvt LtdAssociate Consultant at Avaali Solutions Pvt Ltd