Arbind Prasad

• Own end-to-end B2C marketplace operations across Myntra, Ajio, Tata Cliq, and Myntra M-Now, with responsibility for delivery speed, availability, cost, and customer experience.
• Drove transport cost optimisation through activation of OMNI hubs, pincode remapping, and fraud control, improving cost efficiency and reducing return transportation impact (FY result: transport cost from 15% to 12.8% vs target < 11%).
• Led inventory availability and fill-rate performance across warehouses and hubs, maintaining over 95% availability at warehouses.
• Improved order allocation and warehouse fulfilment of P1 orders by correcting order-to-WH mapping and pincode prioritisation in collaboration with Myntra, optimising lead time and transport cost (WH fulfilment up to 97% in core regions).
• Controlled defectives and shrinkage by partnering with Returns and CX teams, and by designing a structured SPF ticket management process.
• Successfully launched and scaled three OMNI hubs at full capacity, supporting new user growth, faster deliveries, resulting in a reduction in cancellations and RTOs, and market share expansion in Tier-2 and Tier-3 regions.
• Played a key role in launching new marketplaces (Tata Cliq, Ajio, Myntra M-Now), including SOP creation, golden order testing, piloting, and warehouse readiness for a seamless go-live.
• Built operational dashboards and SOPs covering product data, packing standards, dimensions, GTINs, and PO validation, reducing inward rejections and stabilising BAU operations.
• Marketplace seller performance and SLA compliance by driving weekly analysis of Packed-by-Time (PBT) breaches and seller cancellations, in close collaboration with warehouse POCs and Myntra teams.
• Marketplace Operations I Supply Chain & Logistics Operations I Order Fulfilment & Delivery SLA Management I Warehouse & Inventory Optimization I Cost Optimization (Transportation & Fulfilment) I Process Improvement & SOP Design I Seller Performance & SLA Compliance I Cross-Functional Stakeholder Management

Executed targeted campaigns and events to enhance accessibility for sports practice enthusiasts in India. Drove revenue growth for Sport Coaching Classes while ensuring playgrounds remained fully occupied. Conducted forecasting and piloting based on historical data trends to optimize future strategies. Leveraged GA4 and Tableau for data visualization, extracting actionable insights for decision-making. Increased platform traffic through strategic marketing campaigns focused on data-driven insights.

• West & East Cities scaled from >37K Users in 2021 to 126K Users in 2023
• Successfuly led the Rebranding Campaign of AllforSport to Decathlon Play.
• Led 5+ country-level sport campaigns, acquiring new customers and retaining existing ones on the platform.
• Project scaled from 20K users 2020 to 120K users 2022 to 400K Users 2023.
• Micro Level Data analysis of 4 years’ data to make key Business Decisions.
• Project Planning I Brand Marketing & Positioning I Campaign Management I Data Analysis I Business Development I Event Planning and Execution I Business Operations

Initiated Retail Operations launch in Kurla, Mumbai as a founding team member. Lead the Running & Water Sports Business. Launched the Project through Online and Offline Marketing Campaigns.

• Led Running and Water Sports initiatives, contributing approximately 20% to overall store turnover.
• Successfuly conducted three Virtual Runs Campaigns, attracting 8,000 participants during pandemic.
• Lead the AllforSport Project in Mumbai, engaging 15,000 athletes and sport practitioners.
• Forecasting & Piloting I Layout & Merchandising I Mumbai Market Study I Designing & Video Editing I Recruitment & Training I Event Planning & Execution

• Spearheaded business and revenue strategies for running and mountain sports via merchandising.
• Coordinated and directed seven hiking groups comprising 15 hikers each across South India.
• Organised five running events, drawing over 200 participants for each event.
• Organised inaugural Kids' Run at store, engaging 200 children and parents
• Layout & Merchandising I Event Planning & Execution I Customer Service I
  Recruitment

• Directed individuals through impactful training programmes customised to specific objectives.
• Developed tailored exercise plans addressing diverse fitness levels and specific needs.
• Oversaw gym operations, guaranteeing safety and adherence to regulations.
• Managed sales responsibilities, driving overall revenue growth
• Mentored children aged seven to twelve in physical development and well-being.
• Designed and conducted group classes for strength and conditioning athletes.
• Nurtured client relationships to facilitate continuous progress and engagement.

• Orchestrated planning and management for five-a-side football tournament with more than 30 teams.
• Managed event logistics to guarantee seamless execution
• Optimised sponsorship opportunities to increase funding and support.
• Curated venues and secured contracts for enhanced event experience.
• Formulated marketing strategies to enhance participant and audience engagement.

Organised logistics and scheduling for various sports events and activities.

• Facilitated event planning processes to guarantee seamless operations.
• Oversaw rosters and logistics to enhance participant engagement.
• Formulated innovative marketing strategies to enhance event promotion effectiveness.
• Performed post-event evaluations to gauge success and pinpoint enhancements.