Arijit Rakshit
Bengaluru
Summary
Strategic communications professional with over 16 years of experience in IT, retail and consultancy sectors. Proven track record in driving internal engagement, managing crises, and enhancing employer branding. Expertise in aligning communication strategies with business objectives to foster organizational culture and increase executive visibility.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Senior Manager, Human Resources
Wipro
Bangalore
04.2023 - Current
- As Internal Communications Lead for Wipro's Asia Pacific, Middle East, and Africa (APMEA) strategic market unit, I drive enterprise-wide engagement and alignment through high-impact communication strategies that advance business priorities, elevate employee experience, and reinforce organisational culture.
- Strategic Leadership: Orchestrate strategic internal communications across APMEA, leveraging insight-driven messaging to align teams with business goals, and strengthen a unified, high-performance culture.
- Engagement Growth: Spearheaded an inclusive communication strategy that drove Employee Engagement scores from 72% to 86% within the 'Inclusion and Belonging' and 'Wellbeing' framework.
- Employer Branding: Championed the 'Attract to Assimilate' initiative, seamlessly integrating talent acquisition with cultural onboarding, to strengthen employer brand equity.
- Executive Visibility: Manage high-stakes CEO communications, intranet communities, newsletters, and social media outreach to maximise internal transparency and leadership presence.
Manager, Critical Incident Communications
Salesforce
04.2021 - 03.2023
- Was responsible for crisis communications across Salesforce products and services in the ANZ region.
- Crisis Leadership: Orchestrated end-to-end crisis communications for 300+ critical incidents, ensuring seamless messaging for internal and external global audiences across the Salesforce product suite.
- Strategic Playbooks: Authored and implemented high-impact communication playbooks as part of a Change Management initiative to align internal processes with the organizational vision.
- EVP Alignment: Re-engineered the Global Rewards and Recognition (R&R) program to directly support and reinforce the Employee Value Proposition (EVP).
- Multi-Channel Strategy: Amplified team visibility and engagement through a sophisticated, layered communication strategy involving Blog 360, Trailheads, and customer-facing presentations.
Supervising Associate
Ernst & Young (Global Delivery Center)
09.2019 - 03.2021
- Was responsible for providing strategic business communication for EY's Global Business Development community for driving cross-border collaboration and brand consistency.
- Executive Advisory: Partnered as a trusted advisor to BMC Service Line and Business Leaders, providing expert client counsel and high-level strategic communication frameworks.
- End-to-End Campaign Management: Designed and activated complex, multi-channel digital media and marketing campaigns, right from conceptual design to high-impact content development.
- Market Readiness: Developed comprehensive internal and external go-to-market (GTM) collaterals, translating complex business requirements into compelling marketing briefs and narratives.
- Omni-channel Strategy: Identified and optimised digital tools and channels to deliver organisation-wide internal communications and marketing campaigns across all Service Lines.
- Brand Compliance: Rigorously maintained EY's visual and style standards across all global assets to ensure 100% brand integrity.
Manager Corporate Communications
Landmark Group (Lifestyle International Pvt. Ltd.)
07.2017 - 08.2019
- Was responsible for streamlining communications for Lifestyle, Max, Citymax, Easybuy, Spar, LOIPL, and Homecenter business units in India, ensuring two-way communication flow with internal and external stakeholders - through various strategies that drive the employer branding and showcase a Great Place to Work.
- Executive Communications & Advisory: Served as the strategic communications partner to the CEO's office and senior leadership, managing high-stakes internal and external messaging requirements.
- Exponential Digital Growth: Scaled the Lifestyle LinkedIn following from 24,000 to 78,000 (+225% growth) within 12 months through a data-driven content strategy, live shoots, and optimised budget allocation.
- Employer Brand Champion: Spearheaded the 'India's Best Employer' initiatives, successfully positioning the group as a premier workplace across platforms like LinkedIn, IIMJobs, and Workplace by Facebook.
- Strategic Storytelling: Crafted a compelling organisational narrative focused on Ethics & Compliance (E&C), POSH awareness, and core Values to drive a customer-centric and inclusive culture.
- Multi-Channel Engagement: Orchestrated a 360-degree internal communication framework-including newsletters, digital reports, and the corporate intranet-to ensure consistent alignment with India's business strategy.
- Talent & Culture Activation: Partnered with Talent Engagement teams to execute group-level events that reinforced the Employee Value Proposition (EVP) and global brand initiatives.
- Agency Leadership: Managed complex relationships with internal and external creative agencies to deliver high-impact communication campaigns across multiple business units.
Analyst, Global Marketing
CGI
03.2014 - 07.2017
- As part of the Global Marketing team, instrumental in increasing Brand visibility of CGI's Market Intelligence team as a strategic partner of choice for other SBU's.
- Executive Intelligence Support: Provided high-level research and strategic communication support to SVPs, VPs, and Directors across global geographies, streamlining information flow for the Market Intelligence team.
- Corporate Branding & Collateral: Spearheaded the development of global corporate assets, including high-impact newsletters, product brochures, factsheets, and digital web content.
- Digital Campaign Management: Orchestrated multi-channel internal marketing campaigns via email and the CynerGI portal to enhance brand visibility across SBUs.
- Strategic Research Partnerships: Partnered with the CEO's office and M&A team on qualitative research initiatives; managed global analyst subscriptions (Gartner, Forrester, IDC) to ensure enterprise-wide access to critical market data.
- Knowledge Management: Optimized the Knowledge Management portal to ensure seamless, intuitive access for global employees, improving internal information retrieval.
- Analyst Relations (AR): Maintained the global Analyst Relations reporting framework, tracking industry trends and positioning CGI as a strategic partner of choice.
- Feedback & Quality Assurance: Directed employee sentiment analysis via SurveyMonkey and conducted rigorous quality checks on all Market Intelligence deliverables to ensure executive-ready accuracy.
- Social Listening & Insights: Piloted Meltwater for real-time company news tracking and social listening to inform regional communication strategies.
Assistant Manager-Analyst & PR
Infiniti Research
12.2012 - 03.2014
- Was responsible for setting-up the Global Analyst Relations program at TechNavio (the syndicated research arm of Infiniti Research), and instrumental in increasing brand visibility in global media houses like BBC, CNBC, Fox News, Wall Street Journal, and others.
- Analyst Relations: Set up and built TechNavio's Analyst Relations practice, ensured industry leader participation in sharing insights on niche areas, for publishing research reports, coordinated with Industry Analysts and positioned TechNavio as a thought leader in niche domains, managed dialogs between Vendors and Analysts for success stories and obtaining leadership positions in relevant reports, coordinated and supervised people for mailer content campaigns through SugarCRM.
- Media Relations: Led the media relations initiatives across Americas, EMEA, and APAC regions, led the public relations initiatives and maintained strong visibility for TechNavio across geographies, developed and maintained relations with journalists globally and ensured continuous news and editorial coverage, composed and disseminated press releases and coordinated with vendors to ensure positive coverage on a regular basis, reported on PR plan execution to company CEO and Board of Directors.
Senior Account Executive, Client Servicing
The Practice
08.2012 - 12.2012
- Created and delivered successful campaigns for increasing digital literacy and HR stories in the areas of 'Great Places to Work', employee initiatives, and policies for Technology clients.
- Built journalist relationships pan India for the technology practice.
- Custodian of national IT media list.
- Account management for home technology clients, and provided support for national accounts.
- Handled social media outreach initiatives for an American software company.
- Contributed content for in-house magazine (Brew).
- Coached and mentored new hires.
Senior Associate, Client Servicing
Genesis Burson-Marsteller
06.2009 - 07.2012
- Provided strategic communications counsel, strategy development, brand reputation management, crisis communication, account planning, monitoring, and execution across a portfolio of companies in Information Technology, Banking, Telecom, Power and Energy, Automobile, and others.
- Led a team of three account executives in Hyderabad.
- Led end-to-end traditional PR activities, including planning, execution, and report.
- Provided on-ground assistance for various marquee events, including the global launch of Ford Ecosport at the 2012 AutoExpo in New Delhi, which won the SABRE Gold Award for Global Reveal.
- Account management including managing client invoices, contracts, and vendor-related documentation.
- Explored Hootsuite for social listening.
- Supported a telecom client for on-ground market research and direct customer outreach to protect their brand reputation in media.
- Ensured a 100% success rate in doing crisis communication for a global Healthcare company.
Education
P.G.P.M - dual specialisation in Marketing and HR
Indian Business Academy (now known as Indus Business Academy)
Bangalore2009
M.A - Politics with specialisation in International Relations
School of International Studies / Jawaharlal Nehru University
New Delhi2006
B.A - English Honours
Ramakrishna Mission Residential College-Narendrapur / Calcutta University
Kolkata2004
I.S.C -
Residential Public School
Patna2001
ICSE Board -
Don Bosco Academy
Patna1999
Skills
- Strategic leadership
- Leadership communication
- Change management
- Internal and external communications
- Employee engagement
- Public relations and media relations
- Crisis communication
- Analyst relations
- Branding and digital marketing
- Design and content editing
- Microsoft Office suite
- Google applications
- Adobe Illustrator, Photoshop and Premiere Pro software
- Canva design tools
- WordPress platform
- Yammer collaboration tool
- Slack messaging app
- Wix website builder
- Poppulo communication platform
- Unily intranet solution
Certification
- Digital Marketing from California State University-Chico
- Foundations of Project Management by Google
Languages
English
Proficient
C2
Hindi
Proficient
C2
Bengali
Upper Intermediate
B2
Hobbies and Interests
- Travelling
- Cooking
- Photography (https://duniya-darshan.blogspot.com/)
- YouTube content creator
References
On request
Timeline
Senior Manager, Human Resources
Wipro
04.2023 - Current
Manager, Critical Incident Communications
Salesforce
04.2021 - 03.2023
Supervising Associate
Ernst & Young (Global Delivery Center)
09.2019 - 03.2021
Manager Corporate Communications
Landmark Group (Lifestyle International Pvt. Ltd.)
07.2017 - 08.2019
Analyst, Global Marketing
CGI
03.2014 - 07.2017
Assistant Manager-Analyst & PR
Infiniti Research
12.2012 - 03.2014
Senior Account Executive, Client Servicing
The Practice
08.2012 - 12.2012
Senior Associate, Client Servicing
Genesis Burson-Marsteller
06.2009 - 07.2012
P.G.P.M - dual specialisation in Marketing and HR
Indian Business Academy (now known as Indus Business Academy)
M.A - Politics with specialisation in International Relations
School of International Studies / Jawaharlal Nehru University
B.A - English Honours
Ramakrishna Mission Residential College-Narendrapur / Calcutta University
I.S.C -
Residential Public School
ICSE Board -
Don Bosco Academy