Arjit Mazumdar

• Spearheaded Analyst Relations and Marketing for Cognizant Infrastructure Services
• Led end-to-end program management of critical analyst surveys featuring Cognizant in Leaders quadrant
• Established strong relationships with sales, finance, third parties and analusts ensuring long-term partnerships and repeat business.
• Improved team performance by providing comprehensive training and fostering a collaborative work environment.
• Mentored junior staff members for skill development and career progression within the organization.

• End-to-end execution of GTM activities – from conceptualization to execution of key solutions
• Championed Above the line & Below the line marketing constructs resulting in new business
• Led Analyst Relations and Solution Marketing functions – 50% increase in proactive Analyst Interactions

• Responsible for driving relations with key analyst houses such as Gartner, Forrester, ISG, Everest, NelsonHall and others
• Program managed and executed Analyst surveys and ensured company’s position in critical reports including Gartner MQ; Ensured leadership position in key analyst reports from leading Tier-1 Analysts
• Managed promotions and creation of assets and thought leadership articles for executive leaderships during industry-specific events.

• Responsible for BU specific M&A evaluations, Market Research, Market Sizing & Estimation, Competitive Research, Strategy Planning, Alliances and Marketing initiatives.
• Was responsible for leading bid management activities, orchestrating client visits, product road map creation, strategy planning and market research
• Developed strategic plans for various projects, leading to successful implementation and increased revenue generation.
• Enhanced overall business strategy by conducting thorough market research and competitor analysis.
• Supported executive decision-making process by preparing detailed reports on industry trends and performance metrics.
• Championed change management initiatives across the organization, fostering adaptability and resilience in response to industry shifts.
• Collaborated with cross-functional teams to develop innovative solutions, fostering a culture of creative problem solving.

• Responsible for end to end sales of ecommerce and digital marketing solutions and services for national/International markets.
• Helped establish hybris platform practice – got the first client’s for hybris domain resulting in 1000 $ revenues per month for 4 months.
• Initiated and developed relationships with CXOs and key decision makers in target organizations. Conducted competitor analysis by keeping track of market trends.
• Led sales forecasting exercise to meet quarterly sales targets.
• Worked closely with Digital marketing team to optimize corporate website for SEO rankings.
• Responsible for writing corporate blogs, whitepapers and articles.
• Collaborated with technology partners on various e-commerce projects.
• Worked closely with other partners on joint marketing activities like webinars
• Enhanced company reputation with effective networking at industry events, trade shows, and conferences.
• Maintained detailed records of sales activities, contacts, and pipeline status using CRM systems for easy accessibility and accurate reporting.
• Optimized proposal creation process by developing customizable templates that improved efficiency while maintaining professionalism.
• Conducted market analysis to identify emerging trends and opportunities for business expansion into new sectors or regions.

• Oversaw quality assurance testing on new installations.
• Authored customized user manuals for specific system configurations, tailoring content to unique employee skill profiles.
• Provided personalized end-user training, offering education via in-person and online courses
• Developed ecommerce application while following agile guidelines

• Developed scalable applications using agile methodologies for timely project delivery.
• Managed multiple projects simultaneously while maintaining strict deadlines and high-quality standards.
• Maintained comprehensive documentation of development work, facilitating knowledge sharing among team members.
• Enhanced software functionality by identifying and resolving complex technical issues.
• Regularly reviewed peers'' code contributions, offering constructive feedback to enhance overall product quality.
• Delivered exceptional client support by promptly addressing concerns and implementing requested changes or enhancements to software solutions.
• Mentored junior developers, fostering professional growth and enhancing team productivity.
• Collaborated with cross-functional teams to design innovative software solutions.
• Collaborated with management, internal and development partners regarding software application design status and project progress.
• Delivered unit-tested systems within customer-prescribed timeframes.
• Analyzed proposed technical solutions based on customer requirements.