Arjun Agnihotri

• Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
• Utilized search engine optimization and emphasized importance of link building.
• Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
• Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
• Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
• Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.

KRAs:

On-page search engine optimization- SEO

• keyword Research
• Title and meta tag optimization
• URL structure
• Image tag optimization
• Header tag
• Robots.txt file
• Brokenlink checker
• Java script optimization
• 404 Error optimization
• Content duplicacy

Off- Page Search Optimization- SEO

• Directory submission
• Blog submission
• Article submission
• Classified submission
• Press release submission
• PDF submission
• PPT submission
• Profile submission
• Web 2.0

SSM- Social media marketing

• Facebook
• Twitter
• Linkedin

Tools

• Google Webmaster
• Google Analytics
• Google adwords