Budding Barbeque Chef
Experiences are a new type of economic value, distinct from commodities, goods, and services – one for which a consumer is willing to go the extra mile and invest his time, money and efforts.
The advent of the digital age has allowed us to share these experiences - essence of our very lives, with people across the globe. In a rapidly shrinking digital ecosystem, content is bringing people closer together, creating a unique opportunity for brands to truly connect with their customers.
Having spent over a decade in the experiential industry, I have developed a keen sense of integrating brand communication / objectives with an awe-inspiring experiences, creating a footprint across the digital platforms. My last stint at GroupM further helped me with a deeper insight into the brand and consumer behavior, leading to more efficient and impactful solutions.
