Arjun Rao Pidikiti

. Fiber & Airfiber sales-Core competency

Strategic Market & Territory Planning

• Fiber Footprint & RFS (Ready-for-Service) Alignment: Co-ordinating sales pushes directly with network deployment timelines. Launching pre-sales campaigns in newly lit fiber zones (HP - Homes Passed) maximizes early adoption before competitors enter.
• Go-To-Market (GTM) Strategy: Tailoring campaigns to specific demographics—balancing residential high-density areas (MDUs - Multi-Dwelling Units) with commercial B2B parks.
• Competitive Strategy: Analyzing local incumbents (cable, fixed wireless, and satellite) to build sharp positioning around symmetrical speeds, latency, reliability, and transparent pricing.

2. Multi-Channel Sales Management

• Direct-to-Consumer (D2C) & Door-to-Door (D2D): Managing field sales teams, territory mapping, and door-knock conversion rates for residential neighbourhoods.
• MDU & HOA Partnerships: Negotiating bulk service agreements, right-of-entry (ROE) contracts, and exclusive marketing rights with property managers and real estate developers.
• B2B & Enterprise Sales: Structuring dedicated account teams to pitch high-margin dedicated internet access (DIA), managed Wi-Fi, and SLA-backed services to businesses.
• Digital & Inbound Channels: Working with marketing to optimize localized search ads, referral programs, and instant online address-qualification tools.

3. Financial Acumen & Unit Economics

• ARPU Optimization: Balancing introductory promotional rates with long-term Average Revenue Per User through speed-tier upsells, mesh Wi-Fi add-ons, and voice/OTT bundles.
• CAC vs. LTV Management: Keeping Customer Acquisition Cost low relative to Lifetime Value by monitoring sales rep commissions, marketing spend per door, and install drop-off rates.
• Churn & Payback Period Awareness: Collaborating with retention teams to protect subscriber count, knowing that net-adds drive long-term network ROI.

4. Cross-Functional Operations & SLA Management

• Sales-to-Install Operations: Aligning sales targets with field technicians and dispatch to prevent install backlogs. High cancel rates occur when time-to-install stretches too long.
• Billing & Customer Experience: Ensuring order-entry accuracy so initial billing matches quoted promo rates, preventing early churn.
• Recognized for contributions to record-setting sales figures; persuasive communicator; use consultative selling skills to identify opportunities, overcome objections, build relationships with distributors, clients and team members.
• Adept in driving innovation, steering change & implementing best in class target operating model for business that is scalable, sustainable & cost-effective.
• Managed team using interpersonal and time management skills to enhance profitability and achieve corporate goals.
• Monitored overall sales performance to ensure seamless operations through efficient transaction processing.

• Opened new shop-in-shop retail locations in major apparel regional retailers such as Pothys, Kalyan Silks, South India Shopping Mall, The Chennai Silks, and Jade Blue in Gujarat.
• Managed retail counters of SAS and SIS, including own stores and shop-in-shop counters across South and West India chains like Shoppers Stop, Central, Lifestyle, and Pantaloons, while opening counters in key regional players like Pothys, Kalyan Silks, and Lulu Mall.
• Enhanced counter productivity through innovative visual merchandising strategies.
• Creating value and delivering financial results, developing profitability, market share, and market positioning in line with the company strategy and the business goals.

• Anticipated market changes and evolving customer expectations, strategizing to align team members and channel partners with those expectations.
• Led the team 9 in Sales & 2 Service Department, to build prospects and manage their part of the pipeline, and moved those prospects through the complex sales cycle to closure.
• Expanded market share by increasing gross additions through targeted sales strategies.
• Cultivated strong relationships with internal teams and leaders, understanding needs of customers and external stakeholders to enhance overall customer experience.

• Managed general and modern trade business in ROK markets, focusing on Mysore, Hubli, and Davangere zones.
• Led strategic operational improvements to reinvigorate business, drive growth, and establish a foundation for high profitability.
• Collaborated with marketing and category teams to develop aligned pack price architecture and strategy that optimized revenue objectives.
• Efficiently & effectively managed a team of 8 members including Sales & Customer service.

• Launched Fly Brand Mobile Handsets in Karnataka and Tamil Nadu markets, establishing Service Centres to enhance customer support.
• Reinvigorated business, driving top-line and bottom-line growth by developing and executing a new business vision and strategy.
• Secured national distributor appointment for Sri Lanka, facilitating a Rs. 5 crore investment to expand market presence.
• Achieved 5% market share in Karnataka & Tamil Nadu within a short span of 15 months.

• Oversaw sales and activation functions, achieving sales growth across 6 districts in Karnataka.
• Implemented sales programs and strategies, including Road Shows and Canopies, to enhance product awareness and support brand building efforts.
• Monitored market and competitor trends to align with changing client requirements.

• Managed channel operations for Cadbury products in Belgaum and Uttara Kannada districts, driving sales of chocolates, sugar confectionery, and malted drinks.
• Maintained growth in Belgaum, Bangalore, and Mysore by appointing super stockists and enhancing rural market penetration.
• Achieved 87% market share in Belgaum district against the previous market share of 72%.
• Ranked among top 3 Sales Officers in South India for growth rate and rupee value achievement in Belgaum district.