Generative AI
ARKA SANYAL
Practice Head, Transformation
Summary
Digital Transformation Leader with 13+ years of experience in leading large-scale global programs across multiple industries. Currently Serving as the Practice Head, Transformation at Thoucentric with P&L ownership. Demonstrated exceptional skills in cross-functional leadership, program management, and product management, with a proven track record in creating practice vision & strategy, aligning with overall organization growth strategy, and driving successful product development & GTM strategies. Experienced in Strategic Advisory with exposure to leading portfolios with visibility at C- Suite leadership.
Overview
13
13
years of professional experience
6
6
Certifications
Work History
Practice Head
Thoucentric
10.2022 - Current
- Managed P&L of INR 40Cr practice and led a team of 50 consultants, Increased practice revenue by 45% in 6 months
- Created annual plan, aligned with organization growth strategy, and led MBR and QBR sessions for the practice
- Led product development & GTM strategy, recruitment, people management, project delivery and capability development for the practice
- Led business development through new client relationship building and strategic partnerships
- Created service accelerators such as Automation Discovery, Digital Maturity Assessment, Application Portfolio Rationalization, Digital Literacy, Cloud Migration playbook and created GTM strategy
- Led eCommerce product development for a portfolio of 16 Direct to Consumer websites on Shopify and Adobe Marketing Cloud for a leading FMCG client
- Created product roadmap to enhance multiple websites, built product features, created user stories, and managed sprint planning, managed end to end development, testing and release
- Increased YoY DTC revenue by 40%, unique visitor by 80%, and conversion rate by 4x; improved customer journey to increase organic traffic and consistently achieved 40+ NPS score
- Led UI/UX revamp, chatbot implementation, AI-based beauty-tech implementation, and social commerce integration
- Built global ‘Consumer 360' strategy on a leading customer data platform for seamless omnichannel customer experience
- Built a pan India Customer Loyalty Program for 1.2million+ customers, led a Metaverse program to increase brand awareness and customer adoption
- Led a global analytics program to integrate 25+ global HR systems with Azure data lake and saved $1M annually
Senior Program Manager
Thoucentric
05.2021 - 09.2022
- Led a portfolio of Digital Transformation initiatives catering to 2500+ employees globally for a global client, led end-to-execution to drive Citizen Automation, increase customer digital adoption, and build digital community
- Led engagements with multiple vendors and liaised with leadership of multiple departments
- Conducted FGD and Interviews to improve customer experience and consistently achieved 60+ NPS score
- Created roadmap for a Polygon Blockchain based NFT rewarding mechanism for a transformation initiative
- Won ‘Thoucentric Spirit Leader' award and ‘Make a Difference Award' for consistent exceptional performance
Business Operations Consultant, Project Manager
ZS Associates
02.2018 - 04.2021
- Led ZS' Intelligent Automation team across two India locations and played an instrumental role in creating the strategic roadmap of the Automation Center of Excellence and expanded the team size from 8 people to 40+ people
- Led various Hyper Automation initiatives such as implementation of Chatbots, AI/ ML, Intelligent Document Processing, Computer Vision to improve customer satisfaction and increase operational efficiency
- Created a B2B product called ‘Digital Incentive Compensation Execution' to improve Incentive Compensation operational processes, generating 5M+ revenue and improving efficiency by more than 50%
- Created product roadmap, customer engagement model, pricing strategy, change management and support model, governance strategy and defined KPIs to measure impact
- Successfully managed end to end project delivery of multiple projects for leading Pharma clients using Waterfall & Agile; Created detailed project plan, change management plan and resource plan; Managed scope, project risks and ensured appropriate project governance
- Led Strategic Advisory projects with visibility at C-Suite level to address client's business needs and provide recommendations
- Led implementation of a cloud data platform and migrated legacy applications to cloud; led post migration change management
- Led a Data Privacy project using OneTrust to improve data privacy operations and ensured compliance with global regulations
- Led Operations Excellence projects to identify gaps in current process and proposed To Be process, conducted VSM
Business Analyst, Project Manager
Eclerx Services Limited
04.2015 - 02.2018
- Led multiple global RPA initiatives for a leading investment bank; created Requirements Gathering Document & Solution Design Document and liaised with SMEs across multiple regions
Associate
Cognizant Technology Solutions
03.2009 - 02.2014
- Created a database query optimizer product called ‘Optimal SQL' to improve daily project performance, built product features to show database object dependencies and improve SQL query performance
- Achieved 30% productivity improvement, won 'Project of The Year award' among 7K+ employees in India for showing significant improvement
Education
Post-Graduate - Management - Marketing & Strategy
Indian School of Business (ISB)
04.2014 - 04.2015
Bachelor of Technology - Computer Science & Engineering
Govt. College of Engineering & Ceramic Technology
06.2004 - 06.2008
Skills
P&L Ownership
Program Management
Project Management – Microsoft Project, JIRAChabot – Google DialogflowProcess Modeling - Microsoft Visio, iGrafx FlowcharterData Privacy - OneTrustDatabase – Sybase, SQL ServerCloud – AWS, Azure, and Google Cloud platformIntelligent Automation – UiPath, Automation Anywhere, BlueprismDigital Marketing – Google Analytics, Adobe Marketing CloudData Visualization – Power BIUI/UX - Figma, Balsamiq
Certification
PMP certified professional
Accomplishments
Organized 'Bandhan' - The flagship social event of ISB; managed planning for 350+ underprivileged students and conducted various cultural activities for children on 'Bandhan' day
Ranked 27th at state level in West Bengal Secondary Examination among 0.6M+ students
Interests
Using AI to improve business processes and customer experience
Hobbies
Singer, painter and traveler
Timeline
Practice Head
Thoucentric
10.2022 - Current
Senior Program Manager
Thoucentric
05.2021 - 09.2022
Business Operations Consultant, Project Manager
ZS Associates
02.2018 - 04.2021
Business Analyst, Project Manager
Eclerx Services Limited
04.2015 - 02.2018
Post-Graduate - Management - Marketing & Strategy
Indian School of Business (ISB)
04.2014 - 04.2015
Associate
Cognizant Technology Solutions
03.2009 - 02.2014
Bachelor of Technology - Computer Science & Engineering
Govt. College of Engineering & Ceramic Technology
06.2004 - 06.2008