Arnosh Keki Italia
Summary
Growth Marketing Leader with 12+ years of experience driving revenue growth, conversion optimization, and full-funnel marketing strategy across global technology and consumer brands. Proven ability to scale acquisition and pipeline performance through data-driven experimentation, AI-enabled marketing systems, and advanced marketing automation.
Overview
4
4
Languages
12
12
years of professional experience
Work History
Senior Marketing Manager
Cybernetik Technologies India Pvt. Ltd.
Pune
04.2026 - Current
- Direct the commercial marketing function, executing full-funnel GTM strategies and ICP segmentation to penetrate high-value TAM.
- Partner with Sales/BD to generate qualified enterprise pipeline (MQLs to SQLs) and provide sales enablement to boost win rates.
- Lead multi-channel demand generation and ABM campaigns across digital, content, and industry expos to accelerate conversion.
- Drive enterprise brand positioning, category storytelling, and executive thought leadership to elevate global market credibility.
- Build performance dashboards and multi-touch attribution models to optimize CAC, pipeline velocity, and marketing ROI.
Senior Digital Marketing Specialist
GLOBANT INDIA PVT. LTD.
Pune
01.2020 - 03.2026
- Drove a 3x lift in organic traffic and a 40% higher conversion through multi-channel campaigns, achieving significant growth in organic traffic and conversions.
- Mapped and optimized the top three customer touchpoints, reducing drop-off by 18%.
- Implemented an analytics-led decision framework that increased ROI by 25%.
- Created targeted buyer personas, enhancing lead quality through detailed consumer analysis.
- Executed influencer marketing strategies by identifying key influencers and coordinating sponsored content.
- Implemented Google Analytics tracking to analyze user behavior and guide future marketing efforts.
- Organized webinars to generate leads, educate potential customers, and establish industry thought leadership.
- Managed relationships with external vendors to ensure timely delivery of high-quality marketing materials.
- Reduced CPC by 22% via A/B testing and creative optimization.
- Increased unaided brand recall by 12% in the annual brand survey.
- Reduced support tickets by 30% through web content optimization & UX testing.
Senior Sales Marketing Consultant
STIRPOT INDIA PVT. LTD.
Pune
02.2020 - 09.2020
- Developed GTM and performance strategy, delivering 3× growth in inbound leads, and 175% higher social engagement.
- Built analytics dashboards for lead attribution, shortening the sales cycle by 22%.
- Designed integrated creative campaigns, improving unaided brand recall in post-campaign surveys.
Senior Marketing Manager
TORK MOTORS
Pune
12.2018 - 01.2020
- Led launch campaigns generating over 2.5 million impressions and 10,000 qualified leads, cementing category leadership.
- Managed ₹1.5 Cr annual budget, allocating across digital, influencer, and event channels for maximum ROI.
- Grew digital engagement by 125% YoY via storytelling-driven content and social community initiatives.
- Enhanced website experience — 2.2× increase in session time, and 30% drop in bounce rate through UX optimization.
Assistant Manager, Global Marketing (India+)
ROYAL ENFIELD - A UNIT OF EICHER MOTORS LTD.
Chennai
05.2015 - 12.2018
- Co-managed Rider Mania events engage over 10,000 riders annually, strengthening RE’s global community presence.
- Devised a digital content strategy that doubled YouTube subscribers and boosted engagement by 180% year over year.
- Partnered with R&D and design teams to launch apparel and accessory lines that are now integral to RE’s Lifestyle range.
- Delivered end-to-end event operations and trademarked signature brand properties (Gun Wagon Channel, Factory Riders).
Graduate Engineering Trainee, Global Marketing (India+)
ROYAL ENFIELD - A UNIT OF EICHER MOTORS LTD.
Chennai
05.2014 - 05.2015
- Identified critical supply and demand factors within procurement techniques.
- Collaborated with the R&D team to contribute to the design and development of vehicle accessories, and apparel prototypes.
- Conducted statistical analysis on sample data, interpreted results, and prepared comprehensive analysis reports.
Education
MSc. - Automotive Engineering
COVENTRY UNIVERSITY
Coventry, United Kingdom10-2013
B.E. - Automobile Engineering
RAJARAMBAPU INSTITUTE OF TECHNOLOGY, SHIVAJI UNIVERSITY
Maharashtra, India05-2012
Skills
- Marketing Strategy - Unique Value Proposition (UVP)
- Go-to-Market Strategies
- Budget Management
- Content Strategy Implementation
- Content Management and Distribution
- SEO
- Web Accessibility Compliance
- Marketing Analytics
- Brand Positioning Expertise
- Corporate Identity Management
- Event Coordination
- Campaign Management
- Customer Service Management
- Community Building
- Lead Conversion Strategy
- Market Competitor Assessment
- Lifecycle Marketing Optimization
Tools Expertise
- AI tools - Adobe Firefly, Da Vinci, Dall-e, Runway, DeepBrain AI, Midjourney, Chat GPT, Writesonic
- CMS - Adobe Experience Manager, WordPress, Drupal
- SEO - Google Search Console, Keyword Planner, SEMRush, Siteimprove
- Schema Creation - Google Structure data testing tool, Rich Result Test validator
- Content Curation - Quip, Hemingway Editor, Google Suite
- Content Optimisation & A/B Testing - Optimizely, VWO, Adobe Target
- Analytics & Insights - Google Analytics, Looker, Adobe Analytics, Tableau, PowerBI, Decibel
- CRM - Zoho, Hubspot
- Salesforce Marketing Cloud
- Social Media - HootSuite, Social Pilot, Zoho social
- Survey - Survey Monkey, Typeform, Mailchimp
- Image Editing - Adobe Photoshop, Figma, Canva
- Video Editing - Canva, DaVinci Resolve
- Project Management - Jira, Smartsheets, Asana, Trello
Languages
English
First Language
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Gujarati
Proficient (C2)
C2
Timeline
Senior Marketing Manager
Cybernetik Technologies India Pvt. Ltd.
04.2026 - Current
Senior Sales Marketing Consultant
STIRPOT INDIA PVT. LTD.
02.2020 - 09.2020
Senior Digital Marketing Specialist
GLOBANT INDIA PVT. LTD.
01.2020 - 03.2026
Senior Marketing Manager
TORK MOTORS
12.2018 - 01.2020
Assistant Manager, Global Marketing (India+)
ROYAL ENFIELD - A UNIT OF EICHER MOTORS LTD.
05.2015 - 12.2018
Graduate Engineering Trainee, Global Marketing (India+)
ROYAL ENFIELD - A UNIT OF EICHER MOTORS LTD.
05.2014 - 05.2015
MSc. - Automotive Engineering
COVENTRY UNIVERSITY
B.E. - Automobile Engineering
RAJARAMBAPU INSTITUTE OF TECHNOLOGY, SHIVAJI UNIVERSITY