Arpan Singh Chauhan
Digital Marketing
Ghaziabad
Summary
A results-driven digital marketing and PR professional with expertise in SEO, affiliate marketing, Google & Facebook Ads, and social media strategy. Skilled in copy editing, copywriting, and proofreading, with a proven ability to create impactful content and optimize performance through CPS/CPA/CPI/CPL campaigns and data-driven strategies. Brings additional experience in event planning and guest relations, successfully managing large-scale events and collaborations with reputed studios and festivals.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Affiliate Executive
Digital Paw
08.2024 - 11.2025
- Managed Facebook and Google Ads campaigns to improve ROI and target specific audience segments.
- Planned and executed data-driven digital marketing strategies using the latest trends and analytics.
- Ran CPA, CPS, and CPI campaigns across domestic and international markets to maximize conversions.
- Optimized affiliate marketing campaigns through performance tracking and data analysis.
- Executed CPS campaigns with leading brands, including Myntra, Flipkart, Ajio, Wakefit, Portronics, Legion, and Pilgrim, etc.
- Managed international CPS campaigns for Lycamobile, focusing on performance, and customer acquisition.
SEO Executive
NITYA Tax Associates
06.2023 - 06.2024
- Developed and implemented SEO strategies to improve website visibility and search rankings.
- Executed on-page, off-page, and content SEO to enhance organic traffic and domain authority.
- Managed and optimized social media platforms, including Facebook, Twitter, YouTube, LinkedIn, and Google Ads.
- Planned and executed targeted digital marketing strategies to boost engagement and brand awareness.
- Ran and optimized Facebook Ads and Google Ads campaigns, using analytics to improve ROI.
- Created and managed content, handled community engagement, and drove audience growth.
- Performed SEO-focused copywriting, copy editing, and proofreading to ensure content quality and consistency.
Digital Marketing
Webglobalsat SEO Analytics
04.2022 - 04.2023
- Managed Facebook, Google, and LinkedIn ads to improve ROI and audience targeting.
- Executed CPA, CPS, and CPI campaigns across domestic and international markets.
- Ran digital campaigns for Nestlé, Apollo, and TATA 1MG, driving engagement and conversions.
- Implemented on-page and off-page SEO, including backlink building and SEO content creation.
- Managed social media platforms, ensuring brand consistency and audience growth.
- Created and edited ad copies and marketing content for performance and clarity.
Production Manager
Trippy Nation
11.2020 - 06.2021
- Implemented structured production and content management processes for a web series.
- Managed content architecture, planning, and production schedules.
- Coordinated resource planning, including talent selection, and material procurement.
- Ensured health and safety compliance during production.
- Oversaw equipment maintenance and coordinated with the marketing and sales teams.
Event Planner
Marwah Studios
01.2019 - 04.2019
- Organized and executed 'Swaad Utsav 2019,' a Holi-themed food festival at Marwah Studios Film City, Noida.
- Planned and managed end-to-end event operations, including venue, catering, vendors, and freelance staff.
- Coordinated with stakeholders to define event objectives, logistics, and requirements.
- Managed AV equipment, transportation, displays, and on-ground coordination.
- Supported client upgrades and service enhancements to improve event value.
Education
M.A - Public Relations & Events
AAFT University Of Media And Arts
Noida, India05-2022
Graduation - Bachelor of Journalism & Mass Communication
Sharda University
Greater Noida, India05-2018
12th Grade - Commerce
GURUKUL THE SCHOOL
Ghaziabad, India03-2015
10th Grade - Commerce
GURUKUL THE SCHOOL
Ghaziabad, India02-2013
Skills
Google Ads
Facebook Ads
Microsoft PowerPoint
Search Engine Marketing
Social Media Marketing
Keywords Research
Instagram Marketing
Interests
Travel, Badminton
Custom
- Fundamentals of Digital Marketing
- Instagram Marketing
- Search Engine Marketing
- Social Media Management
- Email Marketing
- Facebook Business Manager
Timeline
Affiliate Executive
Digital Paw
08.2024 - 11.2025
SEO Executive
NITYA Tax Associates
06.2023 - 06.2024
Digital Marketing
Webglobalsat SEO Analytics
04.2022 - 04.2023
Production Manager
Trippy Nation
11.2020 - 06.2021
Event Planner
Marwah Studios
01.2019 - 04.2019
M.A - Public Relations & Events
AAFT University Of Media And Arts
Graduation - Bachelor of Journalism & Mass Communication
Sharda University
12th Grade - Commerce
GURUKUL THE SCHOOL
10th Grade - Commerce
GURUKUL THE SCHOOL