Arpit Singh
Lucknow
Summary
Associate Product Manager with 1.5+ years at PhonePe, focused on growth, GTM, and scalable digital payment products. I built an AI news tool without coding experience. CAT 99.55 percentile; passionate about user-centric design, execution excellence, and impactful product innovation.
Overview
2
2
years of professional experience
Work History
Category Analyst - Product & Strategy
PhonePe Pvt. Ltd.
Bangalore
01.2023 - 08.2024
- Increased RuPay Credit on UPI user onboarding by 42% by optimizing linking journeys, transaction UX, and key friction points.
- Reduced user acquisition cost by 30% through A/B testing entry points and launching features like balance check, PIN setup, and PSP integrations.
- Acquired 45% transaction market share by analyzing user behavior and orchestrating automated CRM workflows.
- Launched Tap & Pay Device Tokenization for VISA & MasterCard - led product development, testing, and EMVCo certification.
- Spearheaded Alt-ID Flow with NPCI, VISA and MasterCard to support scalable identity linking in compliance with NPCI protocols.
- Drove GTM for Axis Bank credit cards distribution on PhonePe, building in-app flows, automating CRM triggers for user retention, and onboarding other distribution partners.
- As an Intern (Jan 2023 to Jun 2023) supported pricing optimization and transaction routing initiatives for PhonePe Cards vertical, laying groundwork for later full-time ownership of GTM and growth strategies.
Education
Bachelor of Technology - Electrical Engineering
National Institute of Technology
06.2023
Higher Secondary School Certificate -
Einstein Public School (CBSE)
04.2018
High School Certificate -
HAL School Korwa (CBSE)
04.2016
Skills
- A/B Testing
- Data analysis
- Market research
- GTM
- CRM Automation
- User Research
- OKRs
- Product Roadmap
- Agile
- UX Optimization
- Product Requirement
- Market Research
- JIRA
- Confluence
- Figma
- Salesforce
- SQL
- Excel
- Google Analytics
- Google Apps Script
- Gemini API
- API Integration
Projects
Newsbot (Personal Project) | github.com/Arpit4684/ai-newsbot
- Built an automated email bot (no prior coding experience) that fetches real-time news via SerpAPI and GNews APIs, summarizes it using Google Gemini API, and sends personalized HTML digests using Google Apps Script
- Designed a responsive dark-mode layout with image previews and category grouping for enhanced UX
- Planned future releases include a React frontend, a browser extension, and a cloud-hosted version
Timeline
Category Analyst - Product & Strategy
PhonePe Pvt. Ltd.
01.2023 - 08.2024
Bachelor of Technology - Electrical Engineering
National Institute of Technology
Higher Secondary School Certificate -
Einstein Public School (CBSE)
High School Certificate -
HAL School Korwa (CBSE)
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