Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards and Accomplishments
Languages
Timeline
Generic

Arpit Sinha

Hyderabad

Summary

Google & Meta Certified Digital Marketer with a ~4-year track record of driving growth through data-driven strategies. Currently managing a multimillion-dollar portfolio of US retail clients as a shopping ads specialist. Successfully increased total shopping revenue by 12% YoY through strategic bid management, and data-driven campaign optimization.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Shopping Ads Specialist

Google
Hyderabad
03.2023 - Current
  • Managed a $1.1B+ portfolio of US retail clients, driving campaign strategy, execution, and optimization as a Google Shopping Specialist
  • Partnered with sales to boost client growth with Google's ML Ad products.
  • Delivered a 12% increase in total shopping revenue, YoY.

SEO Executive

Ontrix
Remote
09.2022 - 02.2023
  • Successfully managed a portfolio of 18 clients, implementing comprehensive SEO strategies.
  • Enhanced GMB profiles, resulting in an average 6% monthly increase in calls and foot traffic.
  • Built high-quality local citations and backlinks to strengthen online authority.

Content Marketing

Typeset
Begaluru
03.2022 - 09.2022
  • Boosted audience engagement by 15% quarter-over-quarter through Fine-tuned social media campaigns.
  • Authored 5 engaging blogs on research methodologies and tools, which attracted 3% unique readers MoM.
  • Revamped content calendar, boosting blog CTR by 18% and increasing Twitter engagement by 5%.

Digital Marketing Specialist

FMI.Online
Mumbai
11.2021 - 02.2022
  • Carried out targeted email campaigns for leads, achieving a 30% open rate and 5% CTR.
  • Collaborated with cross-functional teams to optimize campaign performance and achieve marketing goals.

Education

MBA - Marketing & Finance

Lovely Professional University
Punjab, India

BCA - Computer Science

Birla Institute of Technology
Jharkhand, India

XII - Science

Shahid Bhagat Singh Inter College
Jharkhand, India

X - CBSE

Heritage International School
Jharkhand, India

Skills

  • SEO
  • PPC
  • Google Analytics
  • Excel
  • Ahref
  • Looker

Websites

Certification

  • Meta Digital Marketing Associate
  • Google Ads Shopping Certification
  • Google Digital Marketing & E-commerce Specialization
  • All Google Ads Certification
  • Google Cloud Digital Leader Training Professional Certificate

Awards and Accomplishments

  • Spot Bonus for outstanding client support during the 2023 holiday.
  • Spot Bonus for participating in solutions that meet client needs.
  • Peer Bonus for helping a client to increase revenue in a declining account.

Languages

Hindi
First Language
English
Proficient (C2)
C2
Spanish
Beginner
A1

Timeline

Shopping Ads Specialist

Google
03.2023 - Current

SEO Executive

Ontrix
09.2022 - 02.2023

Content Marketing

Typeset
03.2022 - 09.2022

Digital Marketing Specialist

FMI.Online
11.2021 - 02.2022

MBA - Marketing & Finance

Lovely Professional University

BCA - Computer Science

Birla Institute of Technology

XII - Science

Shahid Bhagat Singh Inter College

X - CBSE

Heritage International School

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