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Results-oriented Sales and Marketing Professional with 12 years of experience in FMCG key account management and business development. Proven ability to drive revenue growth, enhance market share, and execute strategic sales plans. Expertise in forecasting, P&L management, promotion planning, and competitor analysis while managing high-value retail accounts. Committed to strengthening retailer partnerships and implementing data-driven strategies for organisational growth.

I want to head the marketing of a region in any leading FMCG/ F&B organization in the short term and eventually be the driving force at a national level. CAREER SYNOPSIS A marketing professional with more than Eight years combined experience in sales and marketing roles for the FMCG industry. Worked with National as well as Regional Key Accounts, Like; Big Bazaar, Spencer’s, Reliance, ABRL More. For you, Big Basket, Metro C&C, Lots, Vishal Mega Mart. Successfully handled sales teams and coordinated with directors for business development. Skilled in leading sales teams to penetrate new markets with latest FMCG products to achieve sales goals. Respected member of creative teams to Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images. Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response-rates and execute successful product launches. Expert in sales network development retail & channel. Recognized for rapid growth in sales within 3 months after joining. PROFESSIONAL SKILLS Developing growth strategies based on Ansoff’s grid Corporate Communications Creative Team Leadership Product Positioning & Branding Crisis Management. October 18, 2021 - Continuing September 2020 - October 2021 Learning ability of new opportunities. Focus Group & Market Research Sales Collateral & Support Public & Media Relations New Product Launch Sales force management Planning & Execution

Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.

Dynamic Sales and Business Development Professional with over 6 years of experience driving revenue growth and forging strategic partnerships in Fintech, Edtech, and Hospitality. Proven track record in customer service, having worked with OYO International, where I managed bookings, provided exceptional service, and excelled in upselling to enhance revenue generation.
Expertise in critical thinking, problem-solving, and effective time management, with a focus on delivering outstanding customer experiences. Demonstrated ability to lead teams, mentor talent, and implement successful sales strategies that boost customer satisfaction. Adept at leveraging market insights, innovative solutions, and strategic sales techniques to achieve organizational goals while building and maintaining long-term client relationships.

ARTI SRIVASTAVA

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Assistant Manager - Key Accounts

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Assistant Manager

Paid Assistant

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Chartered Accountant

B.Com (P)

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Assistant Manager - Key Accounts

Manager

Assistant Manager

Paid Assistant

Chartered Accountant

B.Com (P)

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