ARUL KEERTHI DHAYA
E Commerce Manager
Coimbatore,TN
Summary
Dynamic Digital Associate with 8+ years helping companies better understand consumer preferences. Successfully contributes to eCommerce and marketing teams. Keen to acquire and collate consumer data into actionable formats for marketing and development personnel. Provides business objective enhancement via active intelligence gathering.
Overview
9
9
years of professional experience
2
2
Certificates
5
5
years of post-secondary education
Work History
Project Manager
Rush Republic Consulting Services Pvt Ltd
03.2023 - 10.2024
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Supervised a team of specialists responsible for executing key components of the overall ecommerce strategy, including paid advertising, social media management, and email marketing.
- Boosted ecommerce sales by developing and implementing innovative digital marketing strategies.
- Conducted thorough competitor analysis to identify market trends, gaps, and opportunities for differentiation.
- Spearheaded integration of AI-powered chatbot technology into customer service workflows which led to faster resolution times.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Created and managed budgets to maximize brand reach and engagement.
BUSINESS ANALYST - E COMMERCE
Fairshops Retail India Pvt Ltd
06.2020 - 02.2023
- Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures.
- Boosted ecommerce sales by developing and implementing innovative digital marketing strategies.
- Optimized eCommerce operations by analyzing user data and making strategic adjustments to product offerings and website design elements as needed.
- Monitored competitor activities closely via various tools like price comparisons websites or their own eCommerce stores.
- Led redesign of ecommerce website, enhancing user experience and boosting conversion rates.
- Collaborated closely with eCommerce team to ensure consistent product representation across online platforms and brick-and-mortar stores.
- Developed digital marketing and ecommerce site performance dashboards informed by granular analytics.
- Developed customized eCommerce solutions using WooCommerce, integrating payment gateways and managing product listings.
- Regularly attended industry conferences and training sessions to stay updated on the latest trends, tools, and strategies for success in ecommerce.
SENIOR ASSOCIATE-GRAPHIC DESIGNER
Prima Source And Services Pvt. Ltd
04.2019 - 06.2020
- Graphics for the Products in the website - www.respectorigins.com.
- Created Banners for Email and Social Media Campaigns.
- SEO for the Products with Image Label, Meta Title. Meta Description and Meta Keywords.
ADMINISTRATOR & SALES COORDINATOR
EssEmmFoodTech Innovations Pvt Ltd
08.2015 - 12.2018
- Organize the marketing team with clients all over India.
- Daily follow-ups with the clients until the sales order is completed, including payment.
- Performing client demos based on the product.
- Organizing expos for the product's reach.
- Handled sensitive information discreetly, maintaining strict confidentiality at all times as required by company policy or legal regulations.
- Provided exceptional customer service to both internal and external stakeholders through prompt response times and thorough issue resolution efforts.
- Responding to the clients and vendor sales emails.
Education
Master of Engineering - Computer Science and Engineering
Kalaignar Karunanidhi Institute of Technology
Coimbatore, India 06.2013 - 06.2015
Bachelor of Technology - Information Technology
Kalaignar Karunanidhi Institute of Technology
Coimbatore 06.2010 - 06.2013
Skills
Process design
Certification
PowerBI
Timeline
PowerBI
06-2025
Generative AI Tools
06-2025
Project Manager
Rush Republic Consulting Services Pvt Ltd
03.2023 - 10.2024
BUSINESS ANALYST - E COMMERCE
Fairshops Retail India Pvt Ltd
06.2020 - 02.2023
SENIOR ASSOCIATE-GRAPHIC DESIGNER
Prima Source And Services Pvt. Ltd
04.2019 - 06.2020
ADMINISTRATOR & SALES COORDINATOR
EssEmmFoodTech Innovations Pvt Ltd
08.2015 - 12.2018
Master of Engineering - Computer Science and Engineering
Kalaignar Karunanidhi Institute of Technology
06.2013 - 06.2015
Bachelor of Technology - Information Technology
Kalaignar Karunanidhi Institute of Technology
06.2010 - 06.2013