Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Accomplishments
Affiliations
Timeline
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ARUN M

Associate Manager- Performance Media
Palakkad

Summary

Results-oriented digital marketing professional with expertise in performance marketing, paid search strategy,and paid media advertising. Highly skilled in SEM, search advertising, and social media marketing, with a proven track record in strategic planning and business development to achieve optimal results. Proficient in project management, with the ability to prioritize tasks effectively to meet both client and management objectives.

Overview

6
6
years of professional experience

Work History

Associate Manager- Performance Marketing

Publicis Media
Mumbai
02.2021 - Current
  • Client Portfolio: Managed clients including META, HP, Treehouse, Signet Jewelers, Electrolux, Wella, Spotify, Marriott International.
  • Platform Expertise: Proficient in Meta ads, Instagram ads, Snapchat ads, Pinterest ads, Twitter ads, Line ads, Google ads and Bing ads.
  • Campaign Management: Created and managed campaigns and advertisements across multiple platforms to ensure consistent brand visibility and achieve high Return on Advertising Spend (ROAS).
  • Data Analysis: Analyzed key metrics and effectively managed budgets and bids to enhance campaign performance.
  • Reporting: Generated and presented weekly, monthly, and yearly performance reports.
  • Quality Assurance: Conducted regular quality checks and audits to ensure campaign integrity and adherence to industry best practices.
  • Client Relations: Cultivated and maintained strong client relationships through effective communication and exceptional service.
  • Performance Review: Routinely reviewed campaign performance and shared key insights with clients and stakeholders.
  • Team Collaboration: Collaborated with the onshore team to develop media plans, budget re-estimations, and pre-launch campaign reach plans.

Business Development Officer

Havone Confectionery Private Limited
Coimbatore
10.2020 - 02.2021

• Introduced company profile and promoted products.
• Contributed ideas for effective digital marketing campaigns.
• Successfully converted raw leads into valued company clients.
• Managed B2B websites like Trade India for product and service sales.
• Executed advertising campaigns on Facebook, Google, and Instagram.
• Conducted client communication via calls, emails, and WhatsApp Business, delivering compelling sales pitches.
• Identified potential leads for material exports.
• Cultivated and maintained strong relationships with both domestic and international clients.
• Achieved sales of 40 lakh within approximately 3 months from joining, with minimum ticket value being 5000 INR.

Event Management Intern

Book My Show
Bangalore
10.2018 - 12.2018
  • Volunteered with Book My Show for the Indian Super League season, gaining valuable experience interacting with diverse event attendees, and understanding event logistics. I also volunteered at Sunburn and the Bryan Adams concert in the Food and Beverage department.

Education

PG DIPLOMA IN DIGITAL MARKETING AND COMMUNICATION - Advertising

MICA University (Upgrad)
Ahemdabad
06-2021

BBA - Business Administration And Management

SJES College of Management Studies
Bangalore
06-2020

Skills

  • Digital marketing
  • SEM
  • Social Media Marketing
  • Facebook ads
  • Google Ads
  • Meta ads
  • Snapchat ads
  • Pinterest ads
  • Twitter ads
  • Line ads
  • Sales
  • Negotiation
  • Project Management
  • MS Excel
  • MS Office
  • MS Word
  • Analytics
  • Research
  • Strategy
  • Communication
  • Business
  • Segmentation
  • Budgeting
  • Collaboration
  • Human Resource Management
  • Financial accounting

Languages

Malayalam
First Language
English
Advanced (C1)
C1
Hindi
Proficient (C2)
C2

Hobbies and Interests

  • Dance
  • Sports
  • Music
  • Trekking
  • Standup Comedy

Accomplishments

  • Publicis Media-Achiever Award (June 2021)
  • Secured Distinction in BBA.
  • Achieved Google Skillshop Certificates: Search, Display, Video.
  • Certified Junior Programmer from ICS GROUP OF INSTITUTION.

Affiliations

  • Certified in Dance, Mime, Quiz, Skit, and various other Sports and Cultural activities.
    • Choreographer at Christ University.
    • National Level Winners in Kho-Kho at Kendriya Vidyalaya Ottapalam.
    • Engaged in Cancer patient donation campaign with CPAIDS.
    • Actively participated in two blood donation drives.

Timeline

Associate Manager- Performance Marketing

Publicis Media
02.2021 - Current

Business Development Officer

Havone Confectionery Private Limited
10.2020 - 02.2021

Event Management Intern

Book My Show
10.2018 - 12.2018

PG DIPLOMA IN DIGITAL MARKETING AND COMMUNICATION - Advertising

MICA University (Upgrad)

BBA - Business Administration And Management

SJES College of Management Studies
ARUN MAssociate Manager- Performance Media