Arya Bharti
Senior Content Writer (Tech & Marketing)
Hisar
Summary
Seasoned Content Writer with 12+ years in B2B SaaS, Logistics and Supply Chain, Retail, and technology. Proven expertise in technical and marketing content as Senior Content Writer at Shipsy, with a solid background in content strategy and marketing.
Overview
12
12
years of professional experience
Work History
Senior Content Writer (Tech & Marketing)
Shipsy
02.2022 - Current
- Technical Content Expert: Authored engaging technical blogs, API documentation for the customer facing products leading to reduction in customer onboarding time by upto 30%
- AWS Channel Partner Profile: Authored featured blogs & Case Studies on the AWS official site bringing a lot of high quality traffic on the website.
- Data Driven Content Strategy: Used tools like Google Analytics and Mixpanel to analyze user engagement and content performance for targeted, impactful content creation, aligning with business goals through data-informed insights.
- Product Update Releases Notes: Authored product update release notes for customers training, internal onboarding and webinars leading to increase in customer LTV by upto 10%.
- Versatile Content Creation: Produced content for Integration Marketplace, case studies, ebooks, PR, newsletters, client emails, and ads bringing high conversion traffic on the landing pages.
- Market Research Specialist: Conducted market and competitor research for content strategy and product positioning and updating product team with latest trends in the industry.
- End-to-End Management: Managed SEO content creation, content review, and publishing with design elements with inhouse teams and external content agencies.
Freelance Content Writer
ExpertRight
11.2013 - 02.2022
- Wrote 8k+ effective and impactful content pieces in B2B and B2C domains.
- Worked with leading brands in B2B space including ProProfs, FieldAssist, Instasafe, Appknox, Datatobiz, Mailmodo etc.
- Worked with leading D2C brands including MamaEarth, SugarFree, Myntra, CBazaar and many more.
- Wrote product marketing content and outreach blogs which generated leads worth USD 2mn+
- Wrote Press Releases, industry case studies which got published with reputed online media channels and leading newsletters like Shopify
- Ghostwrote articles for different clients and agencies across diverse industries incorporating relevant SEO terms and interlinking.
Content Writer
EntranceCorner.com
06.2012 - 07.2013
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Collaborated with team of writers and content marketing strategists to create copy promoting SEO, sales and users on multiple website portals
- Strategized content based on Google Analytics data, geographical targeting and keyword planning leading to increase in Month on Month organic traffic by 20%
- Provided writing support in fast-paced environment for variety of student facing materials.
Education
Master of Technology - Computer Science
Guru Jambheshwar University
Hisar, Haryana 06.2014 - 2016.06
Bachelor of Science - Computer Science
Technological Institute of Textiles And Sciences
Bhiwani, Haryana 06.2008 - 2012.06
Skills
Content Generation and Editing
undefinedTimeline
Senior Content Writer (Tech & Marketing)
Shipsy
02.2022 - Current
Master of Technology - Computer Science
Guru Jambheshwar University
06.2014 - 2016.06
Freelance Content Writer
ExpertRight
11.2013 - 02.2022
Content Writer
EntranceCorner.com
06.2012 - 07.2013
Bachelor of Science - Computer Science
Technological Institute of Textiles And Sciences
06.2008 - 2012.06
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