Having 23 years of experience in B2B and B2C sales and marketing, with a focus on launching supplements, formulations, API and vaccines for canine and livestock markets. Expertise in developing and executing strategic marketing initiatives that enhance product visibility and drive sales growth. Strong understanding of market trends and consumer behavior, with a proven track record of effectively communicating product benefits to influence purchasing decisions. Ready to leverage extensive experience to support organizational goals and drive success.
Led team of 102, including 15 Regional In-Charges, 2 Zonal In-Charges, and 85 Marketing Officers, managing business valued at 60 Crores.
Directed P&L management and aligned processes for effective strategy execution.
Coordinated marketing and technical teams to maximize return on investment.
Established specialized teams for vaccines, formulations, and feed supplements to sharpen focus.
Advanced business development initiatives in Cooperative, Canine, Swine, Aqua, Sheep, and Goat sectors.
Developed systems and selected products to ensure sustained sales growth.
Managed MT, GT, and online sales channels.