ASHISH PAREEK
Zonal Manager
Summary
Results-driven business leader with 13+ years of experience in P&L ownership, strategic growth, and operational excellence across consumer internet and marketplace businesses including MakeMyTrip, Swiggy, Amazon, and HomeLane. Proven ability to scale businesses, optimize unit economics, expand markets, and lead large cross-functional teams. Strong track record of delivering profitable growth, market share gains, and superior customer experience.
Overview
14
14
years of professional experience
Work History
Zonal Manager
MakeMyTrip.com
04.2024 - Current
- P&L Management & Strategic Growth
- Own INR 200 Cr annual P&L, overseeing Sales, Revenue, Supply, and New Acquisitions
- Increased regional market share from 68% to 82% through deep competitor benchmarking and targeted interventions
- Delivered 40% YoY growth (Apr ’25) and 27% YoY growth (Dec ’25) via customized pricing, promotions, and campaigns
- Generated INR 2 Cr ad-tech revenue through innovative sponsored and visibility-led campaigns
- Expanded presence into exclusive new cities and optimized POIs based on consumer demand trends
- Operational Excellence & Financial Performance
- Improved EBITDA margins from 16% to 21% through cost rationalization and product improvements
- Reduced net-stuck cases to 0.1% and improved NPS significantly through process corrections
- Leveraged historical and demand data to consult hotel partners on occupancy, pricing, and business strategy
- Lead and mentor a 10-member sales & service team, driving performance and accountability
AGM – Business Operations
HomeLane.com
04.2022 - 03.2024
- Owned INR 70 Cr annual P&L, managing Sales, Design Revenue, and Installation Operations
- Scaled monthly business from INR 30L to INR 2.5 Cr through demand–supply optimization
- Delivered 20% MoM growth across both markets
- Improved NPS from 65 to 90, sustaining high scores for 18+ months
- Reduced inventory aging costs by 11% via structured inventory governance
- Led 50+ member teams, driving execution, training, and market awareness initiatives
Senior Area Sales Manager
Swiggy
01.2018 - 04.2022
- Led GTM launches for Jaipur, Kota, and Udaipur, scaling teams to 40+ members
- Managed monthly P&L of INR 30 Cr (Supply), INR 1.5 Cr (Ads), INR 4 Cr (NTR)
- Increased market share by 10% through supply and pricing interventions
- Improved unit economics by reducing discounting per order from INR 20 to INR 8
- Increased ads monetization from INR 6 to INR 15 per order
- Achieved 104% Quality of Supply parity vs competition
- Reduced restaurant-driven cancellations to 3.5% through compliance protocols
- Boosted Breakfast & Late Night contribution from 6% to 11%
- Implemented menu-level optimization, super zones, and serviceability extensions, generating 500+ incremental daily orders
Key Accounts Manager
Amazon
03.2015 - 12.2017
- Managed strategic seller portfolios across Beauty, HPC, PCA, and Footwear
- Identified key input metrics to drive seller growth and customer experience
- Designed SOPs and improvement programs aligned with market trends
- Reduced unhealthy inventory by advising sellers on replenishment and demand planning
Management Trainee / Assistant Manager
WaterHealth International & TradeIndia
03.2012 - 02.2015
- Led new account onboarding with structured daily/weekly/monthly targets
- Drove retention, sales growth, and margin expansion for assigned accounts
- Designed and executed training programs for distributors on RFID smart cards
- Managed distributor networks across three Panchayat areas in Hyderabad
- Built tracking systems to monitor consumer acquisition and delivery performance
Education
MBA - Rural Marketing
FMS-IRM
01.2012
Bachelor of Commerce - undefined
University of Rajasthan
01.2009
Skills
Strategy & Growth
AWARDS & RECOGNITION
NTR Contest Winner – England Trip Award | Swiggy, Act Like Owner Award | Swiggy (2018), Team Awesome (CODB) | Swiggy (2021), Best City Award (Tier-2) – Lucknow | HomeLane, Best Debutant Cities Award | HomeLane
Timeline
Zonal Manager
MakeMyTrip.com
04.2024 - Current
AGM – Business Operations
HomeLane.com
04.2022 - 03.2024
Senior Area Sales Manager
Swiggy
01.2018 - 04.2022
Key Accounts Manager
Amazon
03.2015 - 12.2017
Management Trainee / Assistant Manager
WaterHealth International & TradeIndia
03.2012 - 02.2015
Bachelor of Commerce - undefined
University of Rajasthan
MBA - Rural Marketing
FMS-IRM