ASHRAF SHAIKH

PPC Responsibilities

• Plan, create, and launch paid search campaigns across Google Ads and Meta Ads platforms aligned with business goals and KPIs.

• Conduct keyword research using tools like Google Keyword Planner, SERanking, and Ahrefs to identify high-intent, cost-effective keywords.

• Define campaign structure including ad groups, match types, and negative keyword lists to maximize relevance and minimize wasted spend.

• Develop audience targeting strategies leveraging remarketing lists, custom intent audiences, and in-market segments.

• Set up and manage conversion tracking via Google Tag Manager for form submissions.

• Create and manage Meta Ads (Facebook & Instagram) campaigns for lead generation, traffic, and brand awareness objectives.

SEO Responsibilities

• Conduct comprehensive keyword research for content and page-level optimization.

• Optimize meta titles, meta descriptions, header tags, URL structures, and image alt texts across website pages.

• Conduct regular technical SEO audits using tools like Screaming Frog, and Google Search Console to identify and resolve crawl errors, broken links, and redirect issues.

• Develop and execute link building strategies including guest posting, digital PR, and resource link building.

• 9833843218
• ashrough3@gmail.com
• BYCULLA, MUMBAI