ASHRITH B ANANTHASHAYANA

Lead program delivery, release management, product strategy, and client partnerships to deliver delightful, digital-only credit card (CC) programs for HDFC. Previously delivered B2B enterprise SaaS product and payment-acquiring solution for Sodexo UK and South America.

• Spearheaded program & delivery of digital only Pixel cc programs targeting untapped customer segments – USD 10M ARR potential; responsible for product roadmap planning & implementation, business development & overall success of the partnership
• Orchestrated strategic initiatives to improve onboarding success rate from 20% to >65%, increase user acquisition & credit card spends and achieve 100% regulatory compliance, risk and policy requirements; 700K+ cards issued with swiftly growing user base
• Led 'Project Tutela,' a flagship program to automate 50+ manual credit card operation activities; reduced support tickets by 40% and regulatory escalations by 60%, improving compliance & ops scalability.
• Delivered ‘Pixel API Surface’ initiative to standardize 30+ APIs across the credit card lifecycle, reducing integration complexity, API call dependencies, and latency for mobile/net banking & GPay Flex integrations.
• Implemented ‘Spotlight’, Zeta’s flagship gifting, rewards & recognition and engagement platform for Sodexo UK; beta phase grew to 10K+ daily users with high user satisfaction metrics; owned C-level stakeholder relationships and scope negotiations; actively guided the client in product vision and evolution.
• Directed the migration process to transition workloads to the UK AWS region, ensuring data localization and GDPR regulatory alignment.
• Steered delivery of $200k Merchant Payment Acceptance Platform for Sodexo South America; ensured timely release enabling simplified merchant payment gateway integration leading to a superior customer experience and an overall revenue increase by 20%

Awards: ‘Above & Beyond, Mountain Mover’ awards for successfully delivering key transformational initiatives within allocated timelines

Advised and assisted large enterprise clients in the U.S. across financial services and retail industries to transform their digital landscape and achieve cost efficiencies by helping them embrace and adopt cloud technologies.

Project 1 - Application modernization of GM Financial's core loan origination platform (project revenue - $11.75M) (17 months)

• Created target state architecture blueprint on MS Azure & developed modernization roadmap & cloud operating model strategy
• Led cross-functional teams in the US & India to deliver a comprehensive cloud migration strategy for GM Financials & enhance platform stability by 25%

Project 2 - Business case and go-to-market strategy for Deloitte’s technology solution offering (11 months)

• Analyzed market trends & suggested target segments, investments & revenue projections leading to a new community of practice
• Designed sales enablement & enablement collaterals used by leadership in 8+ pursuits; 2 new accounts converted

Project 3 - Core Banking system Modernization of a large bank (Vendor assessment & down select)(project revenue-$150k) (4 months)

• Collaborated with 15+ bank teams, 5 vendors to execute multiple RFP process; designed a comprehensive reusable scoring toolkit

Project 4 - Application rationalization & cloud migration strategy for a large retail client (project revenue -$250k) (3 months)

• Determined optimal migration strategies for 20+ in-store applications & estimated timelines to migrate to GCP

Awards/ Achievements: 4 Applause Awards for exceeding expectations; consistently received highest rating and promoted in 2 years for delivering outstanding results with multiple client and leadership recommendations – a rare achievement at this level

Led architecture/RTL verification initiative for network ASICs and complex IP/ SoCs for major semiconductor clients

• Performed validation of Networking Switches incorporating 3 new feature enhancements & achieved project closure in a record 75% of the allocated time resulting in faster time to market; addressed scalability issues associated with large cloud computing deployments
• Developed complete reusable verification environment for an IP module and implemented an industry standard process for best internal verification; reduced the closure time by 30% and achieved better bug diagnosis

Awards: Customer Delight Champion award from Broadcom (client) for the swift product signoff, Pat on the back award from CEO, Sankalp