Ashutosh Ganguli

Serve as Category team for Online initiative focused on strategic planning & drive category gross monthly revenue, margins & supply chain management.

• Oversaw strategic development and management of FMCG category, including OTC Supplements , Personal Care, and household products .
• Collaborated with cross-functional teams, including sales, marketing, and supply chain, to develop and execute comprehensive category plans to drive sales & Category Penetration.
• Proven ability to develop and implement strategic account plans that align with organizational objectives and drive business growth
• Managed product assortment and pricing strategies, ensuring optimal product mix and competitive pricing while maximizing profitability.
• Negotiated contracts and managed relationships with vendors, suppliers, and distributors, fostering strong partnerships and optimizing procurement costs.
• Developed and implemented promotional campaigns, seasonal strategies, and new product launches, resulting in increased sales and brand visibility.
• Coordinated with marketing teams to develop consumer insights and marketing programs tailored to FMCG category.

• Managed portfolio of key accounts, including regional and national Brands, and consistently achieved annual sales targets
• Conducted regular business reviews with clients to identify opportunities for upselling and cross-selling.
• Developed and implemented strategic account plans to expand market share and strengthen client loyalty.
• Conducted regular market research and competitor analysis, providing insights to support category planning. e.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Offered friendly and efficient service to customers, handled challenging situations with ease.
• Worked with Vendors to understand needs and provide excellent service.
• Coordinating with internal cross function teams to manage & execute aligned plans & supplies.
• Driving End to End Business relationship & category management of Mid level Brands.
• Completed paperwork, recognizing discrepancies and promptly addressing for resolution.

• Onboarded new vendor & sourcing National Brands
• Identified regional brand & aligned the margins & sourcing
• Sourcing & alignment of regional vendors for Private Label Brands.
• Successfully managed and directed daily warehouse operations, including receiving, inventory management, order fulfillment, and shipping.
• Coordinated with vendors and carriers to schedule inbound and outbound shipments, ensuring on-time delivery
• Manpower Management
• Managed Last Lime Delivery.

Managed all aspects of the flow, which included receiving, inventory control, distribution, shipping, customer service, accounting, human resources, transportation, as well as various other duties performed within this industry.

• Monitoring day to day operations & supplies
• Coordinated with different regional sales & warehouse team to forecast requirement & ensure 100% fill rates withing timeline.
• Managed relationship with exiting transporters & onboard new partners to ensure vehicles availability &
• Reconciled & managed external partners receivables outstanding and ensuring on time payments coordinating with sales team.
• Ensured FIFO process of inventory & audited inventory to manage less than 1% shrinkage & damages.
• Trained ground zero staff, Identified & promoted efficient employees to ensure 100% accuracy of warehouse operations.

• Developed and executed sales strategies to drive revenue growth in traditional trade channel.
• Successfully Launched 50+ Products in more than 100+outlets.
• Cultivated strong relationships with key distributors, negotiating contracts, and ensuring optimal product placement and visibility.
• Collaborated with marketing teams to develop and implement promotional activities, trade programs, and sales campaigns to drive brand awareness and increase sales.
• Timely Forecasting & indent to maintain inventory
• Publishing Ageing & near expiry stocks to reduce warehouse inventory loss.
• Managed cash flow & collection of local buyers.
• Coordinated with MT Stores managers for BA /Promoter placement & supplies.
• Weekly visits to ensure 100% accuracy & adherence of planed campaigns/ activities in respective BA / Promoters Outlets .
• Managed daily warehouse manpower & processing salaries of all offline Employees.