Dynamic and results-driven professional with expertise in business development, sales growth, and client relationship management. Skilled in market analysis, opportunity identification, and strategic planning to drive revenue and achieve targets. Proficient in key account management, negotiation, and deal closure, with a proven ability to deliver impactful presentations to customers and stakeholders.
Overview
23
23
years of professional experience
Work history
Director – Sales & Marketing
Aarmaton electric Pvt Ltd
06.2025 - Current
Company Profile:
Aarmaton Electric Pvt Ltd (AEPL) is a trusted solutions provider in the water and wastewater infrastructure sector, specializing in Water & Wastewater Treatment Plants (WTPs, STPs, ETPs), pumping stations, and irrigation projects.
AEPL brings together Electrical, Mechanical, Automation, and Instrumentation capabilities to deliver end-to-end solutions for complex infrastructure projects. This includes the supply, installation, testing, and commissioning of LT Panels, Control Panels, Automation Panels, and advanced instrumentation such as flow meters, water level sensors, and water quality analysers — ensuring integrated, reliable, and compliance-ready outcomes
Key Roles & Responsibilities:
Handling and developing customer relationships across segments including Industries, Water, Wastewater, Irrigation, Buildings, and Infrastructure.
Lead tender participation, manage EPC contractor relationships, and drive market penetration across State Public Health Departments, State Irrigation Departments, the Buildings sector, and industrial markets.
General Manager – Sales & Business Development
Larsen & Toubro Ltd / Lauritz & Knudsen E&A
06.2012 - 06.2025
Led North Zone BD Nod Agencies (Jan 2025 – June 2025) (Team Lead Role)
Led the NZ2 BD Role (Chandigarh + Faridabad branch) (Jan 2021 – Dec 2024) (Team Lead Role)
Handled NZ2 Business Development Chandigarh branch (July 2018–dec 2020) (individual Contributor)
Responsible for sales for Chandigarh branch (June 2012 – June 2018) (individual Contributor)
Key Client Engagement & Relationship Management: Successfully managed strategic relationships with leading consultants ,including EIL, AECOM, Jacobs, Black & white, RITES, Voyants Solutions, Holtech, Aurionpro Solutions, KORUS Engineering, E&Y, Mace, WAPCOS, STC, EGIS, Sunrise, STUP, SNC etc.
State CPWD, State PWDs, State PHEDs, State UDA, NBCC,NPCC, Renewable Energy Agencies, NPCC, Industrial Development Authorities, GMDA, Bharti Airtel, NHAI, SJPNL, RailTel , Techno Electric, Irrigation & Water Resources Department, Nxtra, Major healthcare institutions(PGIMER, AIIMS (Bilaspur,Jammu,Bathinda,Srinagar) ,IIT & IIM(J&K) ,AAI(J&K,Srinagar,Leh) etc along with other major healthcare and infrastructure and industrial Clients.
Assistant Manager – Sales
Schneider Electric
06.2010 - 06.2012
Managed industrial customers, departmental end users, and panel builders across Ludhiana, Amritsar, Jalandhar, and Pathankot territories.
Handled key corporate customers, including Trident Group, SEL, Vardhman Group, Nahar Group, and Oswal Group in Ludhiana.
Handled Railway business and project coordination with RCF Kapurthala, SSK, and Abrol Engineers.
Responsible for order negotiation, booking, and achieving assigned sales targets with consistent year on year growth.
Senior Sales Engineer
Havells India Ltd.
05.2008 - 04.2010
Handled industrial, government, and panel builders, Contractors accounts across Ludhiana, Mandi Gobindgarh, Bathinda, Jalandhar, and surrounding areas.
Led sales for Industrial Products across Ludhiana, Mandi Gobindgarh, Bathinda, Jalandhar, and nearby regions.
Senior Sales Engineer
ABB Ltd.
10.2006 - 04.2008
Managed building segment customers—including end users, panel builders, and contractors—across Chandigarh, Panchkula, Mohali, and surrounding regions, while driving key account management and sales operations within the assigned territory.
Sales Engineer
HPL India Ltd.
10.2003 - 09.2006
Managed business with building segment end users, panel builders, and contractors across Chandigarh, Panchkula, Mohali, and surrounding areas.
Education
PG Diploma - Computer Applications
MCM DAV College
Kangra, H.P., India
Diploma - Instrumentation Engineering
Govt. Polytechnic
Kangra, H.P., India
B.Tech - Instrumentation & Control Engineering
Haryana Engineering College
Kurukshetra, Haryana, India
Skills
Business Development & Sales Growth
Client Relationship & Stakeholder Management
Market Analysis & Opportunity Identification
Sales & BD Strategy Planning and Execution
Key Account Management (KAM)
Presentation & Communication Skills (Customer & Management Presentations)
Negotiation & deal Closure
Cross Functional Coordination with Technical and Project Teams
Self Driven, Result Oriented & Target Focused
CRM Tools: Sales force, bFO
Office & Productivity Tools: MS Word, Excel, PowerPoint
Director – Sales & Marketing at Indian Pharmacopoeia Commission, Ministry of Health & Family WelfareDirector – Sales & Marketing at Indian Pharmacopoeia Commission, Ministry of Health & Family Welfare