ASHWINI PATIL
Mumbai
Summary
Finance professional with 17+ years of experience in Record-to-Report (R2R) and General Accounting across Media, Advertising, Healthcare, and Service industries. Strong expertise in US GAAP, SOX Compliance, Financial Reporting, Intercompany Accounting, VAT, Fixed Assets, and Month-End Close.
Overview
18
18
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Senior analyst
WPP Marketing Communications India Pvt. Ltd.
06.2021 - Current
- Managing a team of 5 to ensure smooth operations and continued process excellence. Key Responsibilities:
- Perform and review GL accounting for UK in-house WPP agencies.
- Ensure timely month-end closure as per UK calendar.
- Pass journal entries for accruals, prepaids, reclassifications, and adjustments.
- Perform BFC to GL reconciliations and variance analysis.
- Review and resolve intercompany reconciliation differences.
- Manage fixed assets and run depreciation cycles.
- Prepare balance sheet schedules (AP, Prepaid, AR, FA) with commentary.
- Prepare and submit VAT returns and reconciliations.
- Support internal and external audits.
- Lead and manage a team of 5 members.
- Successfully transitioned 42 UK units from WPPIIT team.
- WPP Marketing Communications India Private Limited is an unlisted private company incorporated on 19th March 2014. It is classified as a private subsidiary of a foreign company and is in Mumbai City, Maharashtra. Its authorized share capital is more than INR 120 cr. Led the successful transition of around 42 units from the UK WPPIIT team at WPP.
- Spot Award (2024) – Seamless handling of last-minute agency transitions
- Star Performer (Oct–Dec 2024) – Led automation and standardization initiatives improving operational efficiency
Senior Finance Manager
IHD Marketplace Pvt Ltd
11.2020 - 06.2021
- Managed end-to-end accounting operations
- Prepared sales contracts, POs, proforma invoices (buyer & seller side)
- Coordinated logistics (Air/Sea shipment) and customs
- Managed intercompany reconciliations and confirmations
- Processed payroll and salary computation
- Assisted in annual book closure with CA
- Conducted transaction-wise profitability analysis
- ERP accounting entries
- IHD Marketplace Pvt Ltd is a subsidiary company of HDLife Sarl, Geneva, Switzerland. This company basically providing health care services to all countries. We have offices at Zimbabwe, Malawi, US, Switzerland, Delhi etc. where my role includes all end-to-end accounting of the company.
Senior Manager
Maximus MICE and Media Solutions Private Limited
02.2019 - 11.2020
- Supervised accounting for parent and group companies
- Managed AP and AR reporting
- Monthly provisioning and book closure
- Handled TDS, GST, PF, PT compliance
- Intercompany reconciliations
- Prepared monthly MIS reports & Payroll processing
- Maximus is a Mumbai based Event Management Company which is engaged in the business of arranging various big and medium scaled events for Corporates. Before the introduction of United Sisters Foundation (USF), the Company was also organizing the only women marathon by the name of Pinkathon. Since both are closely related, I manage both the Companies along with another related Company by the name of Speaking Minds Knowledge Solutions Pvt. Ltd.
Senior Finance Executive
BBC Worldwide Media Pvt Ltd (BBCW)
03.2017 - 01.2019
- Managed domestic & international payables
- Prepared company and show-wise cash flows
- Show-level monthly book closure
- Budget preparation for production projects
- Revenue tracking from channels
- SAP data export and bank reconciliations
- BBCW is a Production House where it produces shows for clients (Digital platform as well as TV channels).
Senior Finance Executive
120 Media Collective
01.2015 - 02.2017
- Managed domestic & international payables
- Project profitability analysis
- Monthly cash flow preparation
- TDS returns and audit support
- 120 Media Collective Pvt. Ltd. and Jack in the Box Communication Pvt. Ltd. together form the Group, which is into TVC production, Digital media, Media agency Campaign etc.
Senior Finance Executive
BBC Worldwide Media Pvt Ltd
06.2011 - 12.2015
- KEY SKILLS
- Record to Report (R2R)
- General Ledger Accounting
- US GAAP & SOX Compliance
- Fixed Asset Accounting
- VAT & Tax Compliance
- Intercompany Accounting
- Financial Reporting & Analysis
- Process Improvement & Automation
- Stakeholder Management
- Accounts Payable & Receivable
- Month-End & Year-End Close
- Production house for fiction & Non fiction shows. Shows includes Jhalak dikhla jaa, Nach Baliye, Dance with the star , Cheif Pankaj Ka Zayka etc.
Accountant
Jasra Graphics India Pvt Ltd
05.2009 - 06.2011
- Flex Printing, Banners printing for the companies.
Cashier
You Telecom
06.2008 - 05.2009
- Cable industry - SCOD set top boxes
Education
Bachelor of Commerce - Bachelor of Commerce (Accounting & Finance) BAF
ML Dahanukar College
Vile Parle06-2008
Skills
Client management
Performance monitoring
Data analysis
Financial modeling
Financial forecasting
Budget planning
MS Excel
Process improvements
Team collaboration and leadership
Accomplishments
- Spot award - Seamless handling of last-minute agency transitions
- Star Performer (Oct–Dec 2024) - Led automation and standardization initiatives improving operational efficiency
Certification
SAP S/4 HANA, Squnik, 2026
Timeline
Senior analyst
WPP Marketing Communications India Pvt. Ltd.
06.2021 - Current
Senior Finance Manager
IHD Marketplace Pvt Ltd
11.2020 - 06.2021
Senior Manager
Maximus MICE and Media Solutions Private Limited
02.2019 - 11.2020
Senior Finance Executive
BBC Worldwide Media Pvt Ltd (BBCW)
03.2017 - 01.2019
Senior Finance Executive
120 Media Collective
01.2015 - 02.2017
Senior Finance Executive
BBC Worldwide Media Pvt Ltd
06.2011 - 12.2015
Accountant
Jasra Graphics India Pvt Ltd
05.2009 - 06.2011
Cashier
You Telecom
06.2008 - 05.2009
Bachelor of Commerce - Bachelor of Commerce (Accounting & Finance) BAF
ML Dahanukar College