Ashwini Tayade
Summary
Digital Marketing & Content Creation professional with 5+ years of experience in content strategy, digital marketing execution, CMS management, and design thinking–driven campaigns. Proven ability to plan, create, and optimize content across websites, social media, and paid platforms using user-centric design thinking principles. Hands-on experience with WordPress CMS, SEO tools, analytics platforms, AI-powered marketing tools, and performance tracking to improve engagement, visibility, and business outcomes.
Overview
6
6
years of professional experience
Work History
Brand Communication Designer
Natural Springs Water Solution
Dombivali, India
06.2025 - 12.2025
- Managed multiple branding and design projects, ensuring timely delivery, quality, and consistent brand standards.
- Applied user behavior analysis and design thinking principles to optimize designs, improve user experience, and align communication with business goals.
- Streamlined design processes and workflows, increasing efficiency and reducing project turnaround time.
- Designed end-to-end brand identity, including logo, color palette, typography, and visual guidelines across digital and print platforms.
- Created marketing and communication materials such as brochures, flyers, product catalogs, business cards, letterheads, email templates, and official documents.
- Designed promotional posters, digital creatives, and campaign assets for online and offline marketing initiatives.
- Developed and managed the company website using WordPress CMS, including content creation and basic SEO optimization.
- Created and managed WhatsApp communication templates and broadcast messages to support customer engagement and lead communication.
- Designed internal and external communication assets, ensuring a cohesive brand presence across all touchpoints.
- Collaborated with cross-functional teams and stakeholders to translate business requirements into user-centric design and communication solutions.
Content Collaborator
Clover Infotech Pvt Ltd
08.2024 - 10.2024
- Client: ICICI Lombard GIC
- 1. Manage content trackers to ensure accurate and up-to-date information.
- 2. Facilitate collaborations between different teams to streamline content creation and delivery processes.
- 3. Coordinate with team members to gather requirements and provide necessary support for content-related tasks.
- 4. Assist in organizing meetings, preparing agendas, and documenting meeting minutes.
- 5. Communicate effectively with team members to ensure smooth workflow and timely delivery of content.
- 6. Assist in basic administrative tasks as required.
- 7. Handled official WhatsApp channel
- 8. Content planning, creation, scheduling for WhatsApp channel
- 9. Content creation for promoting ICICI Lombard’s Chatbot Ria.
- 10. Created and managed digital content for WhatsApp channels, chatbots, and email communication.
- 11. Policy Kit designing and planning content across Digital Channel
Content Strategy Expert
Mohalla Tech Private Limited, ShareChat
03.2022 - 08.2024
- Developed digital content strategies using performance insights and user behavior analysis.
- Used design thinking approaches to ideate, test, and optimize content formats for higher engagement.
- Executed content plans aligned with digital marketing goals and platform growth KPIs.
- Built and scaled digital communities through engaging content creation and interaction strategies.
- Drove a 63% increase in engagement by applying audience-first content design thinking methods.
- Managed end-to-end digital marketing content creation, scheduling, and analytics.
- Designed social campaigns that increased followers and engagement by 72%.
- Supported digital content creators and managed live audio experiences for quality and consistency.
- Collaborated with creators and tech teams to enhance digital content delivery.
Intern - Content Operations
Mohalla Tech Private Limited, ShareChat
12.2021 - 03.2022
- As content operation associate handled a range of tasks aimed at ensuring smooth functioning of the platform.
- Key responsibilities including: Data analysis, content moderation, user support, process improvement, collaboration with teams, process improvement.
Operations Representative
Concentrix Daksh
12.2019 - 05.2021
- Content analyst
- 1. Monitoring user generated content to ensure compliance with community guidelines, reviewing and taking appropriate action on reported content and maintaining a safe and inclusive environment.
- 2. Resolved user issues and escalated concerns as needed, maintaining a high standard of content quality.
Education
Bachelor of Science - Computer Science
G. H. Raisoni College of Engineering And Management
1 2019
Skills
- Strategic content planning
- Social Media Management
- Community Engagement
- Content creation & Moderation
- Data analysis & performance metrics
- Live audio & video management
- Cross functional collaboration
- Content planning
- Communications analysis
- Content Writing
- Design Thinking Methodology
- Skilled in utilizing 15 AI Tools
Personal Information
Languages
English
Hindi
Marathi
Creatives
The creatives and videos on this link are just some of my recent work. I’ve created a lot more, but right now I’m uploading only the latest ones:
https://drive.google.com/file/d/1ilSIb_W24WW34ZdcBWANqPJLi8pTb3Jq/view?usp=drive_link
Timeline
Brand Communication Designer
Natural Springs Water Solution
06.2025 - 12.2025
Content Collaborator
Clover Infotech Pvt Ltd
08.2024 - 10.2024
Content Strategy Expert
Mohalla Tech Private Limited, ShareChat
03.2022 - 08.2024
Intern - Content Operations
Mohalla Tech Private Limited, ShareChat
12.2021 - 03.2022
Operations Representative
Concentrix Daksh
12.2019 - 05.2021
Bachelor of Science - Computer Science
G. H. Raisoni College of Engineering And Management