Asif Shamim
Senior Management Executive
Mumbai
Summary
An international business leader with proven expertise in managing high value P&L with multiple product segments, channel management, new market entry strategy, supply chain management, and driving profitable business growth across a broad spectrum of markets. Can effectively mentor and drive multi-cultural teams to deliver high customer engagement.
Overview
23
23
years of professional experience
Work History
Head - Sales & Marketing (CV Passenger)
Tata Motors Ltd.
03.2024 - Current
- Revenue, profit and market share responsibility for the ~ INR 7,000 crores business of buses and vans.
- Scaled volume of Magic (mini van) 3X in 3 months with a new launch aided by key ecosystem enablers.
- Deployed digital performance marketing effectively to scale lead gen and conversions making this business generate maximum share of sales from digital leads for TML CV.
Head - Sales & Marketing (International Business)
Tata Motors Ltd.
2 2020 - 02.2024
- Lead an ~INR 4,000 crores business profitably through Covid crisis with over 40% reduction in expenses.
- Innovated in face of rising freight expenses to create cost effective supply chain solutions.
- Delivered market share growth in all major markets despite declining industry volumes.
- Turned around Tata Motors Indonesia with subsidiary in black for first time in 12 years.
- Restructured to a leaner business with scaling down of Thailand subsidiary, closing multiple offices.
Regional Manager - South Asia
Tata Motors Ltd.
04.2017 - 01.2020
- Achieved market share growth in all markets and record high in MHCV truck market share in Bangladesh.
- Executed then largest overseas defence deal (2,200 units sold to Myanmar Armed Forces over multiple transactions).
- Lead supply chain operations and delivered many industry firsts with innovations like exports by railways to Bangladesh, opening multiple road ports into Bangladesh, sea shipments on barges into Bangladesh.
Regional Manager - Middle East
Tata Motors Ltd.
08.2012 - 03.2017
- Created and maintained dominance in MCV Bus segment in GCC. Delivered highest ever exit market share of ~60%.
- Established KSA business for TML from scratch.
- Launched PRIMA trucks in Middle East and made it into highest PRIMA selling region.
Area Manager - KSA, Kuwait & Qatar
Tata Motors Ltd.
06.2010 - 07.2012
- Negotiated and executed then largest overseas deal of 1103 buses to Hafil Transport (KSA).
- Bagged then largest share (449 CVs) of Kuwait Municipal Tender in first ever entry into segment for TML.
- Closed complex litigation with erstwhile KSA distributor, successfully appointed new partner and relaunched brand.
- Maintained highest market share in MCV Bus segment in Qatar and Kuwait.
Product Manager - SCV & Pickups
Tata Motors Ltd.
07.2006 - 05.2010
- Gathered requirements and insights for new product development, managed projects for delivery within time and cost targets.
- Executed new product launches (Xenon Pickup, ACE, Super ACE, Magic, Venture, Winger) positioning, promotion, variant planning, product trials and market research.
- Delivered product improvements to advance acceptability and customer satisfaction.
- Managed cost reduction for profitability improvement.
- Lead "Race with ACE" project in Bangladesh and achieved monthly peak sales of 1000 units.
Manager (TAS)
Tata Administrative Service
05.2005 - 07.2006
- Tata Tea – Created business plan for low-cost tea brand.
- Tata Motors – Developed Russia entry strategy for CVBU.
- (TACO) - Created automotive electronics retail strategy.
- Tata Chemicals – Secured funding for CSR Project on RCH interventions from PFI.
- IHCL (Autumns Project - 2004) - Designed dining loyalty program design for Taj. Secured PPO from TAS.
Project Leader
Tata Consultancy Services
08.2001 - 06.2003
- TCS Budget Automation: Accomplished effort reduction from 7 person days to 2 person hours.
Education
PGDBM - Marketing
SP Jain Institute of Management & Research
Mumbai, India 06.2003 - 2005.03
B.E. - Computer Science & Engineering
Birla Institute of Technology
Mesra, Ranchi, India 09.1997 - 2001.04
ICSE, ISC -
Loyola School
Jamshedpur 03.1984 - 1997.04
Skills
- Strategy Creation and Deployment
Business Development, New Market Entry
Sales Operations, Channel Management
Supply Chain Management
Leadership, Team Building, Mentoring
Negotiation and Communication
Product Management
Key Account Management
Timeline
Head - Sales & Marketing (CV Passenger)
Tata Motors Ltd.
03.2024 - Current
Regional Manager - South Asia
Tata Motors Ltd.
04.2017 - 01.2020
Regional Manager - Middle East
Tata Motors Ltd.
08.2012 - 03.2017
Area Manager - KSA, Kuwait & Qatar
Tata Motors Ltd.
06.2010 - 07.2012
Product Manager - SCV & Pickups
Tata Motors Ltd.
07.2006 - 05.2010
Manager (TAS)
Tata Administrative Service
05.2005 - 07.2006
PGDBM - Marketing
SP Jain Institute of Management & Research
06.2003 - 2005.03
Project Leader
Tata Consultancy Services
08.2001 - 06.2003
B.E. - Computer Science & Engineering
Birla Institute of Technology
09.1997 - 2001.04
ICSE, ISC -
Loyola School
03.1984 - 1997.04
Head - Sales & Marketing (International Business)
Tata Motors Ltd.
2 2020 - 02.2024