Summary
Overview
Work History
Education
Skills
Timeline
Generic
Asif Shamim

Asif Shamim

Senior Management Executive
Mumbai

Summary

An international business leader with proven expertise in managing high value P&L with multiple product segments, channel management, new market entry strategy, supply chain management, and driving profitable business growth across a broad spectrum of markets. Can effectively mentor and drive multi-cultural teams to deliver high customer engagement.

Overview

23
23
years of professional experience

Work History

Head - Sales & Marketing (CV Passenger)

Tata Motors Ltd.
03.2024 - Current
  • Revenue, profit and market share responsibility for the ~ INR 7,000 crores business of buses and vans.
  • Scaled volume of Magic (mini van) 3X in 3 months with a new launch aided by key ecosystem enablers.
  • Deployed digital performance marketing effectively to scale lead gen and conversions making this business generate maximum share of sales from digital leads for TML CV.

Head - Sales & Marketing (International Business)

Tata Motors Ltd.
2 2020 - 02.2024
  • Lead an ~INR 4,000 crores business profitably through Covid crisis with over 40% reduction in expenses.
  • Innovated in face of rising freight expenses to create cost effective supply chain solutions.
  • Delivered market share growth in all major markets despite declining industry volumes.
  • Turned around Tata Motors Indonesia with subsidiary in black for first time in 12 years.
  • Restructured to a leaner business with scaling down of Thailand subsidiary, closing multiple offices.

Regional Manager - South Asia

Tata Motors Ltd.
04.2017 - 01.2020
  • Achieved market share growth in all markets and record high in MHCV truck market share in Bangladesh.
  • Executed then largest overseas defence deal (2,200 units sold to Myanmar Armed Forces over multiple transactions).
  • Lead supply chain operations and delivered many industry firsts with innovations like exports by railways to Bangladesh, opening multiple road ports into Bangladesh, sea shipments on barges into Bangladesh.

Regional Manager - Middle East

Tata Motors Ltd.
08.2012 - 03.2017
  • Created and maintained dominance in MCV Bus segment in GCC. Delivered highest ever exit market share of ~60%.
  • Established KSA business for TML from scratch.
  • Launched PRIMA trucks in Middle East and made it into highest PRIMA selling region.

Area Manager - KSA, Kuwait & Qatar

Tata Motors Ltd.
06.2010 - 07.2012
  • Negotiated and executed then largest overseas deal of 1103 buses to Hafil Transport (KSA).
  • Bagged then largest share (449 CVs) of Kuwait Municipal Tender in first ever entry into segment for TML.
  • Closed complex litigation with erstwhile KSA distributor, successfully appointed new partner and relaunched brand.
  • Maintained highest market share in MCV Bus segment in Qatar and Kuwait.

Product Manager - SCV & Pickups

Tata Motors Ltd.
07.2006 - 05.2010
  • Gathered requirements and insights for new product development, managed projects for delivery within time and cost targets.
  • Executed new product launches (Xenon Pickup, ACE, Super ACE, Magic, Venture, Winger) positioning, promotion, variant planning, product trials and market research.
  • Delivered product improvements to advance acceptability and customer satisfaction.
  • Managed cost reduction for profitability improvement.
  • Lead "Race with ACE" project in Bangladesh and achieved monthly peak sales of 1000 units.

Manager (TAS)

Tata Administrative Service
05.2005 - 07.2006
  • Tata Tea – Created business plan for low-cost tea brand.
  • Tata Motors – Developed Russia entry strategy for CVBU.
  • (TACO) - Created automotive electronics retail strategy.
  • Tata Chemicals – Secured funding for CSR Project on RCH interventions from PFI.
  • IHCL (Autumns Project - 2004) - Designed dining loyalty program design for Taj. Secured PPO from TAS.

Project Leader

Tata Consultancy Services
08.2001 - 06.2003
  • TCS Budget Automation: Accomplished effort reduction from 7 person days to 2 person hours.

Education

PGDBM - Marketing

SP Jain Institute of Management & Research
Mumbai, India
06.2003 - 2005.03

B.E. - Computer Science & Engineering

Birla Institute of Technology
Mesra, Ranchi, India
09.1997 - 2001.04

ICSE, ISC -

Loyola School
Jamshedpur
03.1984 - 1997.04

Skills

    Strategy Creation and Deployment

Business Development, New Market Entry

Sales Operations, Channel Management

Supply Chain Management

Leadership, Team Building, Mentoring

Negotiation and Communication

Product Management

Key Account Management

Timeline

Head - Sales & Marketing (CV Passenger)

Tata Motors Ltd.
03.2024 - Current

Regional Manager - South Asia

Tata Motors Ltd.
04.2017 - 01.2020

Regional Manager - Middle East

Tata Motors Ltd.
08.2012 - 03.2017

Area Manager - KSA, Kuwait & Qatar

Tata Motors Ltd.
06.2010 - 07.2012

Product Manager - SCV & Pickups

Tata Motors Ltd.
07.2006 - 05.2010

Manager (TAS)

Tata Administrative Service
05.2005 - 07.2006

PGDBM - Marketing

SP Jain Institute of Management & Research
06.2003 - 2005.03

Project Leader

Tata Consultancy Services
08.2001 - 06.2003

B.E. - Computer Science & Engineering

Birla Institute of Technology
09.1997 - 2001.04

ICSE, ISC -

Loyola School
03.1984 - 1997.04

Head - Sales & Marketing (International Business)

Tata Motors Ltd.
2 2020 - 02.2024
Asif ShamimSenior Management Executive