Summary
Overview
Work History
Education
Skills
Certification
AWARDS
Timeline
Generic
Asna Ahmad

Asna Ahmad

Gurgaon

Summary

Professional with a strong background in quality management, ready to drive improvements and ensure high standards. Skilled in process optimization, compliance, and issue resolution. Known for fostering team collaboration and adapting to changing needs. Effective in delivering results through strategic planning and consistent implementation.

Overview

1
1
Certification
10
10
years of professional experience

Work History

Quality Lead

Cognizant
Gurgaon
02.2022 - Current
  • Quality Governance & Program Leadership: Spearheaded the Quality Assurance (QA) strategy for the Google Ads Customer Excellence initiative, directing a team of QA specialists executing real-time proactive interventions to elevate solution accuracy across advertiser account reviews.
  • Quality & Defect Reduction: Drove continuous quality improvement across associate interactions by implementing targeted root-cause analyses, structured audit calibrations, and real-time coaching interventions.
  • Client Stakeholder Management: Managed end-to-end client communication, facilitating daily operational alignments and weekly business reviews (WBRs) to report on quality performance trends, operational risks, and process enhancements.
  • Advertiser Experience Optimization: Elevated overall advertiser satisfaction and account optimization standards by aligning QA evaluations with Google Ads policy updates and best-in-class consultative approaches.
  • Process Excellence & Performance Enablement: Designed and championed targeted Quality Improvement Plans (QIPs) and corrective action frameworks for low-performing cohorts, successfully accelerating time-to-proficiency and service standards.
  • Strategic Insights & Policy Alignment: Analyzed operational audit data to identify systemic knowledge gaps, partnering with operations and training leads to refine workflows and standardize solution delivery.

Quality Analyst

ByteDance Technology Co Ltd
04.2019 - 01.2022
  • Led the TikTok Trust & Safety Training Project, specializing in content moderation policies and platform safety parameters.
  • Designed and managed comprehensive training materials, workshops, and refresher courses to ensure 100% trainee proficiency.
  • Monitored performance metrics continuously, providing targeted feedback and coaching to drive measurable improvement.
  • Managed the end-to-end process transition, ensuring all developmental strategies met strict organizational and client guidelines.

Google Search Analyst (Project: Sitelink)

Virtusa (Onsite Google India)
08.2016 - 04.2019
  • Optimized site architecture by managing internal linking structures, sitelinks, and core categories to enhance Google crawlability.
  • Strengthened technical SEO through the strategic use of meta descriptions, title tags, and alt text while troubleshooting mobile usability and AMP issues.
  • Executed end-to-end Google Ads campaigns for US-based clients, driving ROI through continuous A/B testing of ad copy, bidding strategies, and landing pages.

Education

B.Tech - Information Technology

Integral University
Lucknow, UP
05.2016

12th -

Isabella Thoburn
Lucknow
05.2012

10th -

Seventh Day Adventist
Mumbai
05.2010

Skills

  • Google Tools: Google AdWords, Pay-Per-Click (PPC), Search Engine Marketing (SEM)
  • Microsoft Tools: MS Office Suite (Excel, PowerPoint), Snipping Tool
  • Applications: Lark, Seal, Task Crowdsourcing, LightHouse, Content Management Platform
  • Quality Tools: Fishbone Diagrams, 5 Why Analysis, Six Sigma Methodologies, Total Quality Management (TQM)

Certification

  • Sig Sigma Certified for Green belt
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification

AWARDS

  • R&R Award (Rewards & Recognition): Cited for exceptional contribution and consistently adding strategic value
  • Performance Excellence Award: Recognized for driving significant segment growth within a 7-month period.

Timeline

Quality Lead

Cognizant
02.2022 - Current

Quality Analyst

ByteDance Technology Co Ltd
04.2019 - 01.2022

Google Search Analyst (Project: Sitelink)

Virtusa (Onsite Google India)
08.2016 - 04.2019

B.Tech - Information Technology

Integral University

12th -

Isabella Thoburn

10th -

Seventh Day Adventist
Asna Ahmad