Astle Pereira
Senior Executive - Marketing Excellence
Mumbai
Summary
Seasoned Marketing Coordinator knowledgeable about Sports. Excellent attention to detail and remarkable critical thinking skills. Proficient in developing and overseeing marketing campaigns with focus on quality and efficiency.
Overview
6
6
years of professional experience
Work History
Senior Executive
Disney Star, Star Sports
2019.01 - Current
- Actively worked and coordinated marketing campaigns for BCCI IPL and Cricket Bilateral Series 2020 to 2024, ACC Asia Cup 2022/23, ICC Cricket World Cup 2022,2023 and ISL 2019 from marketing briefing to launch and sustenance phases by ensuring all pre set timelines are met while demonstrating product value and solidifying partnerships.
- Conducted market research to stay current on industry trends, allowing for proactive adjustments of offerings to meet evolving client demands.
- Managed multiple projects simultaneously, ensuring timely completion and meeting brand Star Sports expectations.
- Key Achievements:
IPL 2023 –
TVR - 8.9% above target
Growth in TVR from 2022 – 33%
Cum. Reach Achieved – 12.2% above target
T20 CWC 2022 –
TVR - 16.7% above target
Marketing Intern
Young Pvt ltd
2018.05 - 2018.07
- Planning and pitching marketing ideas to promote ISL Season 5, T20 Mumbai Season 2, Kerala Boat Race and local football academy (CJ Football Club) tournament in Mumbai
- Boosted brand awareness by developing creative marketing strategies and campaigns.
- Added value to brand by suggesting ideas for Video/Print channels whenever and wherever possible
Education
Executive MBA - Marketing
SP Jain Global Institute of Management
Singapore 2001.04 -
Masters in Sports Management - Sports Management
International Institute of Sports Management
Mumbai 2001.04 - 2019.04
Bachelor of Management Studies - Marketing
Rizvi College of Arts,Science And Commerce
Mumbai 2001.04 - 2017.04
No Degree - Science Education
St. Andrews Junior College
Mumbai 2001.04 - 2014.04
St.Stanislaus High School
Mumbai03.2012
Skills
Campaign Planning
Additional Information - Professional Growth
I intend to build a career with leading corporate involved in sports environments alongside committed and dedicated people. I believe this will help me to explore my skills fully and realize my potential and seek a position that offers security and professional growth.
Accomplishments
- Represented Maharashtra (State) and scored at the Santosh Trophy Football Tournament 2017 held at Goa
- Represented Sub-Junior Maharashtra (State) in Jamshedpur at the AIFF Football Festival
- Winners of Mumbai Football Association Super Division with Air-India Under-19 in 2014/15
- Winners and Runners-up of the Mumbai Football Association Elite Division League for Air India Senior Team in 2016/17 and 2017/18 respectively.
- Twice Runners-up of the Mumbai Football Association Corporate Elite Division with Income Tax in 2020/21 and 2021/22
Timeline
Senior Executive
Disney Star, Star Sports
2019.01 - Current
Marketing Intern
Young Pvt ltd
2018.05 - 2018.07
Executive MBA - Marketing
SP Jain Global Institute of Management
2001.04 -
Masters in Sports Management - Sports Management
International Institute of Sports Management
2001.04 - 2019.04
Bachelor of Management Studies - Marketing
Rizvi College of Arts,Science And Commerce
2001.04 - 2017.04
No Degree - Science Education
St. Andrews Junior College
2001.04 - 2014.04
St.Stanislaus High School
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