Social Media Marketer
Open To Work
URVASHI DIXIT
Cybage Software
Pune,MH
4
Certification
7
Years of experience
Results-driven Social Media Marketer with 7 years of experience enhancing brand growth in B2B and B2C sectors. Specializes in multi-channel strategy, content marketing, and audience engagement. Led thought leadership initiatives and strengthened brand presence on LinkedIn and Instagram through audience insights and cross-functional collaboration.
Work History
Senior Executive Social Media Marketing
3 Years 1 Month- Led the development and execution of social media strategies, enhancing cross-channel brand presence for multiple business units.
- Initiated and managed content projects like #CybageRewind #CybageExpertsInsights, LinkedIn Newsletter, #PollPrediction and LinkedIn Collaborative Article series, boosting audience engagement.
- Conduct monthly and quarterly social media performance analysis and reporting across platforms, evaluating engagement, reach, clicks, audience growth, and content performance to identify trends and optimization opportunities.
- Created a centralized dashboard for social media planning and reporting, streamlining operations.
- Developed content for Stakeholders thought leadership, employee stories, corporate branding, capability marketing, customer success stories, and event campaigns, driving audience engagement.
- Utilized audience insights and analytics to refine content strategies and improve performance.
- Collaborated with cross-functional teams to align social media campaigns with business goals.
- Mentored and trained an intern over a six-month period, providing guidance on social media management, content development, campaign execution, and reporting workflows.
- Leveraged ChatGPT, Claude, and Perplexity for content research, ideation, copywriting, campaign planning, and workflow optimization.
Social Media Marketing Specialist
1 Year 6 Months- Created and optimized Facebook and LinkedIn ad campaigns targeting specific audiences, resulting in increased engagement and website traffic.
- Developed and executed social media strategies for real estate brands on Facebook, Instagram, and LinkedIn, enhancing brand visibility and audience reach.
- Coordinated with clients and cross-functional teams to align social media strategies and campaigns with brand objectives, ensuring consistent communication and effective execution.
- Developed platform-specific content to promote real estate brands, support marketing objectives, and engage target audiences.
- Analyzed campaign performance and provided actionable recommendations to clients based on audience insights and emerging trends, improving future campaign effectiveness.
Social Media Executive
8 Months- Managed multi-brand social media channels across Instagram, Facebook, LinkedIn, Pinterest, and X for clients in the financial services, clothing, and automotive research industries, strengthening content planning and community engagement.
- Coordinated with clients and cross-functional teams to align social media activities with brand objectives and ensure consistent campaign execution.
- Monitored multi-brand social media performance and prepared campaign reports to evaluate engagement, community growth, and content effectiveness.
- Managed online reputation and used platform insights to inform content planning and social media improvements.
Social Media Executive
1 Year 3 Months- Managed social media channels for multiple brands across hospitality, restaurants, educational institutions, and jewellery, leveraging Instagram, Facebook, LinkedIn, Pinterest, and X to strengthen brand visibility and audience engagement.
- Executed influencer marketing campaigns for jewellery and restaurant brands and managed social media coverage for brand events.
- Oversaw online reputation management and prepared campaign performance reports to support strategic decision-making.
- Coordinated with clients and cross-functional teams to align social media activities with brand objectives and ensure effective campaign execution.
Education
Diploma - Digital Marketing,Branding and Communication
Bachelor of Business Administration - Marketing
Skills
Social media marketing
Content marketing
Campaign planning
Audience insights
Performance analytics
Strategic management
Competitor analysis
Client management
Brand strategy and corporate branding
Stakeholder engagement
Stakeholder communication
Strategic planning
Competitor analysis
Cross-functional teamwork
Cross-functional teamwork
Account management
Analytical thinking
Performance metrics
Analytical thinking
ADDITIONAL TRAINING
- Performance Marketing Certification | Young Urban Project | July 2026 – October 2026
- Training in CRO, website analytics, Google Analytics, Google Ads, Meta Ads, LinkedIn & X Ads, media planning, e-commerce marketing, and ad optimisation.
Certification
- Performance Marketing - Young Urban Project
- ChatGPT Ads Masterclass: Complete Guide to AI Advertising - Udemy
- AI tools Workshop - Be10X
Timeline
Senior Executive Social Media Marketing
Cybage Software
10.2023 - CurrentRead More
Social Media Marketing Specialist
BeyondWalls (K2V2 Technologies)
04.2022 - 10.2023Read More
Social Media Executive
I Knowledge Factory (IKF)
04.2021 - 12.2021Read More
Social Media Executive
InnoServ Digital Pvt. Ltd.
12.2019 - 03.2021Read More
MICA Via UpGrad
Diploma from Digital Marketing,Branding and Communication
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MIT School of Business
Bachelor of Business Administration from Marketing
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