URVASHI DIXIT
Cybage Software
Pune
4
Certification
7
Years of experience
Social media marketer with 5+ years of experience across B2B and B2C brands, covering social strategy, corporate and employer branding, thought leadership, and content marketing. Experienced in multi-channel planning, performance analysis, and cross-functional collaboration, with a focus on audience-led content and organic growth.
Work History
Senior Executive Social Media Marketing
3 Years- Managed social media strategy and monthly planning across LinkedIn, Instagram, Facebook, X, and YouTube for multiple business units, enhancing cross-channel brand presence.
- Lead content initiatives including #CybageExpertsInsights, #CybageRewind, #PollPrediction, and the LinkedIn Collaborative Article series to support thought leadership and audience engagement.
- Developed content for executive thought leadership, employee stories, corporate branding, capability marketing, customer success stories, and event campaigns, driving audience engagement.
- Use audience insights, competitor benchmarking, and channel analytics to recommend content and publishing improvements.
- Coordinated with business leaders, pre-sales teams, designers, and agency partners to deliver social campaigns, aligning messaging with business objectives.
- Created an internal Social Media Calendar Dashboard through Lovable to centralize cross-platform planning, simplify post tracking, and bring calendar management and performance reporting into one workspace.
- Use ChatGPT, Claude, and Perplexity for research, ideation, copywriting, campaign planning, and content development.
Social Media Marketing Specialist
1 Year 6 Months- Created and optimized Facebook and LinkedIn ad campaigns targeting specific audiences to drive engagement and increase website traffic.
- Developed and executed social media strategies for real estate brands on Facebook, Instagram, and LinkedIn to enhance brand visibility.
- Analyzed campaign performance and provided actionable client recommendations based on audience insights and emerging trends.
Social Media Executive
8 Months- Managed multi-brand social channels across Instagram, Facebook, LinkedIn, Pinterest, and X, driving content planning and fostering community engagement.
- Oversaw online reputation management, delivering campaign performance reports to inform strategy.
Social Media Executive
1 Year 3 Months- Managed client social media accounts, coordinating with content and design teams to ensure consistent brand messaging across platforms.
- Monitored platform trends and analyzed performance data to guide content enhancements.
Education
1 Year Diploma - Digital Marketing,Branding and Communication
Bachelor of Business Administration - Marketing
Skills
Social media marketing
Content marketing
Campaign planning
Audience insights
Performance analytics
Strategic management
Competitor analysis
Client management
Brand strategy and corporate branding
Stakeholder engagement
Stakeholder communication
Strategic planning
Competitor analysis
Cross-functional teamwork
Cross-functional teamwork
Account management
Analytical thinking
Performance metrics
Analytical thinking
ADDITIONAL TRAINING
- Performance Marketing Certification | Young Urban Project | July 2026 – October 2026
- Training in CRO, website analytics, Google Analytics, Google Ads, Meta Ads, LinkedIn & X Ads, media planning, e-commerce marketing, and ad optimisation.
Certification
- Performance Marketing - Young Urban Project
- ChatGPT Ads Masterclass: Complete Guide to AI Advertising - Udemy
- AI tools Workshop - Be10X
Timeline
Senior Executive Social Media Marketing
Cybage Software
10.2023 - CurrentRead More
Social Media Marketing Specialist
BeyondWalls (K2V2 Technologies)
04.2022 - 10.2023Read More
Social Media Executive
I Knowledge Factory (IKF)
04.2021 - 12.2021Read More
Social Media Executive
InnoServ Digital Pvt. Ltd.
12.2019 - 03.2021Read More
MICA Via UpGrad
1 Year Diploma from Digital Marketing,Branding and Communication
Read More
MIT School of Business
Bachelor of Business Administration from Marketing
Read More