Work Preference
Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Interests
HOBBIES
Timeline
Generic
Atrayee Banerjee
Open To Work

Atrayee Banerjee

Creative Strategist And Content Producer
Bengaluru

Work Preference

Job Search Status

Open to work
Desired start date: Flexible

Desired Job Title

Digital Media Strategist InternCreative Writer InternContent Strategist InternCreative Producer

Work Type

Part TimeFull TimeContract WorkGig Work

Location Preference

HybridOn-Site
Location: Bengaluru, KA
Open to relocation: Yes

Salary Range

120000/yr - 200000/yr

Important To Me

Work-life balanceCompany Culture4-day work weekTeam Building / Company RetreatsPersonal development programsCareer advancementPaid sick leaveHealthcare benefits

Summary

Creative thinker and strategic visionary with passion and empathy for innovative design and storytelling. Possesses deep understanding of market trends and consumer behavior, coupled with strong skills in graphic design and digital content creation. Capable of driving brand growth and engagement through compelling visual narratives.

Overview

5
5
Languages
2
2
years of professional experience

Work History

Creative Lead

Freelance
04.2026 - Current
  • Handled client communications and led meetings, providing clear direction, and consistent updates on design progress.
  • Developed engaging content strategies and creative narratives that increased audience reach and social media engagement rates by 18%.
  • Managed budgets for 6+ projects, ensuring resources were allocated effectively to meet project goals.
  • Spearheaded rebranding efforts, resulting in a 8% improvement in brand recognition and market positioning.

Digital Media Strategist Intern

Trending Alive
07.2025 - 12.2025
  • Managed multiple projects concurrently, ensuring timely delivery within budget constraints.
  • Crafted compelling content that resonated with target audiences, driving increased website traffic and conversions by 13%, and grew digital revenue by 6%.
  • Leveraged influencer, celebrity, and brand partnerships to expand brand reach, and increase audience engagement.

Creative Writer Intern

WordPlay Content
01.2025 - 03.2025
  • Collaborated with editorial teams to refine content, resulting in high-quality publications that resonated with target audiences and an 4% increase in conversions.
  • Conducted thorough research before writing, ensuring accuracy and authenticity in all published works.
  • Adapted writing style according to project requirements, exhibiting versatility across various industries and formats.

Content Strategist Intern

IEM Research and Development PVT LTD.
05.2024 - 10.2024
  • Optimized website traffic by implementing effective SEO techniques and keyword optimization in 85+ visual and written content.
  • Provided assistance on best practices for writing compelling headlines, meta descriptions, and calls to action that drove conversions by 11%.
  • Led brainstorming sessions with internal stakeholders to generate creative ideas for new content initiatives targeting specific audience segments.

Education

Master of Arts - Advertising And Corporate Communication

Christ (Deemed To Be University)
Bengaluru, India
04.2001 -

Bachelor of Arts - Communication, English, And Psychology

Christ (Deemed To Be University)
Bengaluru, India
04.2001 -

Skills

Design thinking

Client communications

Campaign planning

Market research

Concept Development

Attention to detail

Strategic planning

Visual communication expertise

Accomplishments

  • Achieved 'Best Team Player' award by IEM Research and Development Pvt Ltd. for completing 23+ projects in 4 months with accuracy and efficiency.
  • Can use designing and editing tools like Figma, Canva, DaVinci, and Adobe Premire Pro to create engaging, innovative, and eye-appealing content.

Software

Canva

Google Trends

Jasper

ChatGPT

Google Sheets

DaVinci

Figma

Adobe Premire Pro

Interests

Creative Ideation

Digital Culture and Technology

Visual Storytelling

Human Psychology

HOBBIES

Performance (Singing and Acting): I love the challenge of finding a brand’s "voice" and the rush of crafting emotionally resonant narratives.

Photography: Obsessed with visual storytelling and capturing dynamic content that actually "stops the scroll" and connects people to the world around them.

Cooking: My kitchen is my lab. I approach cooking like a strategy: part data (the recipe) and part intuition (the seasoning).

Timeline

Creative Lead

Freelance
04.2026 - Current

Digital Media Strategist Intern

Trending Alive
07.2025 - 12.2025

Creative Writer Intern

WordPlay Content
01.2025 - 03.2025

Content Strategist Intern

IEM Research and Development PVT LTD.
05.2024 - 10.2024

Master of Arts - Advertising And Corporate Communication

Christ (Deemed To Be University)
04.2001 -

Bachelor of Arts - Communication, English, And Psychology

Christ (Deemed To Be University)
04.2001 -

Similar Profiles

CREATE PROFILE
Atrayee BanerjeeCreative Strategist And Content Producer