ATUL SHUKLA

• Managing the P&L.
• Driving Visibility for the Diageo Luxury brands.
• Facilitating training for clients to enhance their knowledge, and usage.
• Brand activation by executing the consumer connect programs for a better experience.
• Penetration & Growth in the Reserve Luxury category.
• Brand activations by executing the consumer connect programs for a better experience.
• Ensuring the team adheres to the business norms of credit, collection, reporting and other financial discipline like budgeting, spending and submission of claims.
• To work towards premiumization of the portfolio by up- selling.
• Need to ensure spends are within the budget. Establish a robust measurement mechanism to evaluate performance to define actionable learning for improvement.
• Working towards increasing the brand visibility at the events through effective use of the brand infrastructure and showcasing the product portfolio. Develop visibility strategy for brands in coordination with regional/ state marketing team.

❖ Developing a solid and trusting relationship between major key clients and company

❖ Resolving key client issues and complaints

❖ Anticipating key account changes and improvements

❖ Managing accounts assigned to each client.

❖ Strategic planning to improve client results.

❖ Negotiating contracts with client and establishing timeline of performance

❖ Working with design, sales team, creative, advertising, logistics, managers, marketing, and team members from other departments dedicated to the same client account to ensure the highest quality of materials are being produced and all client needs met.

• Developed sales strategy based on research of consumer buying trends and market conditions.
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Generated sales report to help upper management make effective decisions and sales plans.
• Assisted sales team with completing customer transactions and managing issues.

• Designing/implementing sales plans to accommodate goals for company product and services through network of Institutions in given territory.
• Administering Institutions to maintain high volume of sales along with increased turn over with enhanced customer and channel satisfaction.
• Maintaining enough stock on Institutions group based on sales forecast and setting their performance goals accordingly.
• Keeping a track of competitor moves to achieve market share.
• Co-coordinating with higher management business group head n Product head.
• Developed and sustained the existing network and effectively managed the supply chain.

• Enhanced sales operations through development of new sales strategies, cold calling techniques and customer follow-up
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
• Responded to customer needs by answering questions and providing detailed information about [Product or Service].

• Exceeded targets by building, directing and motivating high-performing sales team.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Established successful account relationships by building rapport and maintaining consistent communication.
• Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.