Atul Tiwari
Jaipur
Summary
Results-driven Sales & Category Management professional with 7+ years of EdTech experience across revenue growth, business development, sales strategy and team leadership. Currently leading the ASYNC Category at Allen Career Institute, reporting directly to the Sales Head and managing a 20-25 member team. Proven track record of managing 12 Cr annual targets with 100%+ achievement, delivering 12 Cr revenue in Q1 2026, and improving PDP conversion from 6% to 11%.
Overview
7
7
years of post-secondary education
8
8
years of professional experience
Work History
SENIOR MANAGER - ASYNC CATEGORY
Allen Career Institute Pvt. Ltd.
Jaipur
04.2026 - Current
- Own end-to-end sales and business strategy for the ASYNC category, including course portfolio, pricing and revenue growth.
- Achieved 12 Cr revenue from ASYNC category sales in Q1 2026.
- Owning annual business target of 35 Cr, consistently delivering 100%+ target achievement.
- Lead a 20-25 member sales team, driving productivity, performance and revenue outcomes.
- Report directly to the Sales Head, contributing to category-level strategy and business decisions.
- Developed pricing and course strategies that enhanced competitiveness and drove revenue growth.
- Enhanced PDP visit-to-conversion ratio from 6% to 11% through targeted funnel and conversion optimization.
- Led school-led initiatives and strategic projects, generating additional business opportunities.
BUSINESS DEVELOPMENT MANAGER
Allen Career Institute Pvt. Ltd.
Chandigarh
10.2021 - 03.2026
- Managed sales operations and business development initiatives, resulting in achievement of revenue targets.
- Trained and coached sales teams, enhancing productivity and conversion rates to meet targets.
- Trained and coached sales teams to improve productivity, conversion and target achievement.
- Monitored sales funnel, KPIs, and performance metrics to identify gaps and implement corrective actions.
- Analyzed competitor and market trends to identify opportunities and maintain competitive advantage.
ASSISTANT MANAGER
Aakash Edu Tech Pvt. Ltd.
New Delhi
11.2020 - 09.2021
- Managed end-to-end sales for Aakash Digital, Aakash Classroom and Byju's offerings across K-12 and test preparation.
- Generated revenue through field sales, virtual presentations, and telephonic closures, enhancing overall sales performance.
- Managed leads through sales pipeline, ensuring accurate CRM records to support sales tracking and forecasting.
- Supported onboarding and training of new sales team members, contributing to a smoother integration into the sales process.
BUSINESS DEVELOPMENT ASSOCIATE
Think & Learn Pvt. Ltd.
Noida
02.2019 - 11.2020
- Generated revenue through targeted outreach and lead prospecting, building strong relationships with clients.
- Developed pricing strategies and negotiated tailored solutions that aligned with customer needs.
- Managed customer concerns and supported initiatives to enhance customer experience and improve retention.
Education
Bachelor of Commerce -
University of Lucknow
Lucknow 07.2015 - 06.2018
Intermediate - Commerce -
Red Rose Senior Secondary School
Lucknow 04.2013 - 03.2015
High School - Science
Swarnim Public School
Lucknow 04.2011 - 03.2013
Skills
- Sales & Revenue Strategy
- Category Management
- Team Leadership
- Business Development
- Pricing Strategy
- Revenue Growth
- Sales Funnel Optimization
- Market Analysis
- Stakeholder Management
- Data-driven Decision Making
Accomplishments
- 12 Cr - Revenue achieved from ASYNC category sales in Q1 2026.
- 6% → 11% - Improved PDP visit-to-conversion ratio.
- 2000+ Live Course admissions during the 2025-26 academic session, contributing to potential revenue of 11.5 Cr.
- Best Manager - 2024.(For KPI)
- 6 deals in a day - Achieved as a Sales Associate.( in 2029 for Think & Learn Pvt Ltd )
Personal Information
Title: Senior Manager - Sales & Category Management
Tools And Technology
- Salesforce
- LeadSquared
- MS Excel
- Claude
- OpenAI
Timeline
SENIOR MANAGER - ASYNC CATEGORY
Allen Career Institute Pvt. Ltd.
04.2026 - Current
BUSINESS DEVELOPMENT MANAGER
Allen Career Institute Pvt. Ltd.
10.2021 - 03.2026
ASSISTANT MANAGER
Aakash Edu Tech Pvt. Ltd.
11.2020 - 09.2021
BUSINESS DEVELOPMENT ASSOCIATE
Think & Learn Pvt. Ltd.
02.2019 - 11.2020
Bachelor of Commerce -
University of Lucknow
07.2015 - 06.2018
Intermediate - Commerce -
Red Rose Senior Secondary School
04.2013 - 03.2015
High School - Science
Swarnim Public School
04.2011 - 03.2013