AUSAF MOHAMMED
Bengaluru
Summary
Lead a team to optimize website performance, developing and implementing web analytics frameworks, and driving data-driven decisions. Work directly in tag management systems like Google tag manager to implement, test, and deploy Google ads tags for websites, or communicate to client teams what tags are needed and how to implement them. Create, modify, and maintain tag manager containers, tags, triggers, and variables to ensure accurate data collection and tracking. I work with clients to understand their business goals, define measurement strategies, and implement Google Analytics 4 tracking or Google ads conversion tracking for their website. This includes creating custom event tracking and setting up enhanced ecommerce tracking.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Associate
Cognizant
06.2023 - Current
- Currently working as google tag implementation specialist for website.
- Providing assistance in Google Ads conversion tracking allows advertisers to understand the return on investment, and they can also use this data to optimize their Google Ads campaigns or to analyze their businesses.
- Conversion tracking implementation through Google tag manager
- Conversion tracking implementation through backend using predefined javascript codes.
- Integration of Google Analytics 4 on website
- Tracking events or conversions on Google analytics
- Ecommerce tracking on Google analytics using data layer Google tag manager or custom events
- Consent mode implementation
- Troubleshooting data discrepancies on Google ads and analytics.
Senior Website Analyst
AXA Global Business Services
Bengaluru
09.2024 - 05.2025
- Lead a team to optimize website performance, developing and implementing web analytics frameworks, and driving data-driven decisions.
- Handled multiple projects by analyzing the tracking possibilities on the website.
- Providing the cost and timeframe document with possible tracking elements on the website.
- Providing data layer requirements to developers.
- Implemented tracking throughout Google Tag Manager for Piano Analytics or Google Analytics .
- Developed and implemented a new web analytics framework using Google or Piano Analytics, resulting in increased accuracy.
- Creating a dashboard on piano analytics to help clients better understand the data.
- Presented project reports to senior management, highlighting key insights and recommendations.
- Delivering the project with positive feedback to our team.
- Delivered crash training sessions through power point on google tag manager, Google Analytics, piano analytics for the team.
Senior Implementation Consultant
Regalix
07.2022 - 05.2023
- Assisting advertisers in integrating conversion tracking with their online presence.
- Assisting advertisers in their transition from Universal Analytics (UA) to Google Analytics 4 (GA4).
- Educate advertisers about the functionality of GA4 reports. Assist them in using Google Ads to create leads.
- Assisting advertisers with the installation of Google Tag Manager (if necessary) on their website.
- Assisting advertisers with conversion tag troubleshooting in the event that it is not active or functional.
- Educate advertisers the best ways to monitor their ad conversions.
Executive
247.ai
09.2020 - 07.2022
- Worked as an executive handling customer network issues through the tools provided for the telecommunication AT&T process.
Travel Consultant
Priyadarshini Air Wings
02.2019 - 06.2020
- Worked as a travel consultant handling client queries through email and call.
Education
BBA -
Symbiosis International (Deemed University)
Pune, India05.2018
Higher Secondary School (12th) - Computer Science
Indo Asian Academy Group of Institutions
Bengaluru, India05.2015
Skills
- Customer Service
- Google Analytics
- Google AdWords
- Google Tag Manager
- Conversion Tracking
- Data Discrepancy Troubleshooting on Google ads and Google analytics 4
- Google Analytics E-Commerce Tracking
- Google Tag Implementation
- Tagging
- Web Analytics
- E-Commerce Tracking
- Google Analytics Event Tracking
- Piano Analytics
Certification
- Hubspot SEO, 08/2024
- Google Analytics Certification, 05/2024
- MIS Certified
Timeline
Senior Website Analyst
AXA Global Business Services
09.2024 - 05.2025
Senior Associate
Cognizant
06.2023 - Current
Senior Implementation Consultant
Regalix
07.2022 - 05.2023
Executive
247.ai
09.2020 - 07.2022
Travel Consultant
Priyadarshini Air Wings
02.2019 - 06.2020
BBA -
Symbiosis International (Deemed University)
Higher Secondary School (12th) - Computer Science
Indo Asian Academy Group of Institutions