Summary
Overview
Work History
Education
Skills
Websites
Projects
Timeline
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Avinash Dhilorkar

New Delhi

Summary

Dynamic Category Manager with a proven track record at Urban Company, enhancing category growth by 40% GNPS through strategic pricing and supply chain optimization. Excelled in leadership and data analytics, driving sales and operational excellence across multiple cities. Expert in supplier relationship management and critical thinking, consistently achieving and surpassing revenue targets.

Overview

3
3
years of professional experience

Work History

Category Manager

Urban Company
07.2024 - Current
  • Develop and execute category strategies to achieve revenue and profitability targets
  • Identify market trends, consumer needs, and competitor activity to drive growth
  • Set pricing strategies for SKUs within the category, considering cost, competition, and customer perception
  • Launched NLP(Non Linear Pricing) by doing regular market analysis to adjust pricing based on demand fluctuations and competitor activities
  • Created full supply capacity in August 2024, ensuring smooth operations during high demand
  • Develop and execute promotional activities (discounts, seasonal campaigns, etc.) to drive sales
  • Monitor and report on category performance metrics, including sales, margins, and customer satisfaction
  • Work on City Quality improved from 9% to 40% GNPS , cancellation and Core escalations <5%
  • Handling the 3 cities sales working as a Central to make sure the target meets on WOW basis and hitting Minimum 32% H2G(Hiring to Gross)

Team Leader

Urban Company
01.2024 - 06.2024
  • Built a painting contractor supply for 16 different Tier 2 cities to make the city run for operations and sales.
  • Handling the team of eight BDAs to arrange for a partner to visit for an interview at the city office.
  • Working on multiple data sources such as Asian Paints, Facebook Ads, Just Dial, LMS (Lead Management System), offline activity, WhatsApp Broadcast, WhatsApp Scraper, etc.
  • I have done multiple successful events for Kanpur, Lucknow, Jaipur, Ahmedabad, Chandigarh, Indore, Bhopal, etc. By getting 10-15% of partial recharge from the painting contractors with 100+ walk-ins in a single day for each city, we can achieve the number of 10-15 partial recharges in a single day and deliver the required supply, so that we can work with other cities to generate the supply.

Business Development Associate

Urban Company
09.2023 - 01.2024
  • Working with 30 to 40 Relationship Managers on a day-to-day basis for profitable business, and connecting with customers for the same.
  • Handling the Kolkata City Painting category on a daily basis, and if customers' raised requests are high, I provide backend support to other cities as well (Jaipur and Ahmedabad).
  • Personally engaged different activity to identify and address sales bottlenecks, I enhanced the conversion rate in sales from 20% to 32%.

Team Lead

Way Spire Ed. Tech Pvt. Ltd.
Gurugram
04.2023 - 09.2023
  • Working on lead generation.
  • Coordinating with internal teams, performing marketing research, reporting to senior management, identifying new business opportunities, and maintaining client relationships.
  • Handling a team of 8 to 10 BDAs, and was responsible for their sales.
  • Hired LinkedIn influencers for affiliate marketing to generate potential leads.

US IT Recruiter

ITCONNECTUS PVT. LTD.
BANGLORE
04.2022 - 03.2023
  • Sourcing and attracting candidates by using Dice and LinkedIn.
  • Handed IT requirements for U.S.-based clients.
  • Through creative sourcing, we provide staffing and recruiting services for clients in various industries, including IT and finance.

Education

MASTER OF BUSINESS ADMINISTRATION -

LOVELY PROFESSIONAL UNIVERSITY
01.2024

BACHELOR OF TECHNOLOGY - COMPUTER SCIENCE

LOVELY PROFESSIONAL UNIVERSITY
01.2022

Skills

  • SQL
  • Excel
  • Data analytics
  • Statistical analysis
  • Category development
  • Leadership
  • Supplier Relationship Management
  • Root Cause Analysis
  • Critical thinking

Websites

Projects

Developed Front End e-learning website, An e-learning website having features like login & signup page, Different programming languages web pages created for learning., HTML, CSS, Java Script, Bootstrap, JQuery Developed Front End Real estate website, A Real estate website having features like - login & signup pages, upload real estate images, location, Buy & Sold pages., HTML, CSS, Java Script, Bootstrap, Node JS, JQuery, Redux

Timeline

Category Manager

Urban Company
07.2024 - Current

Team Leader

Urban Company
01.2024 - 06.2024

Business Development Associate

Urban Company
09.2023 - 01.2024

Team Lead

Way Spire Ed. Tech Pvt. Ltd.
04.2023 - 09.2023

US IT Recruiter

ITCONNECTUS PVT. LTD.
04.2022 - 03.2023

MASTER OF BUSINESS ADMINISTRATION -

LOVELY PROFESSIONAL UNIVERSITY

BACHELOR OF TECHNOLOGY - COMPUTER SCIENCE

LOVELY PROFESSIONAL UNIVERSITY

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