AVINASH SINGH

Monthly Budget :- 15 Lakhs - 20 Lakhs

• Boosted Kitchen Appliances Brand's monthly Sales to 30 Lakhs from 9 Lakhs
• Increased returning customer rate to 40% from 15%
• Boosted Luggage Brand's monthly Sales to 12 Lakhs from 2 Lakhs
• Lead and manage paid marketing for partner & own brands
• Developed yearly, quarterly, and monthly plans to reach revenue goals, reduce CAC, and optimize ROAS
• Oversee campaign lifecycle from planning to execution, ensuring key performance metrics are met.

Monthly Budget :- 90 Lakhs - 1 Crore

• Increased Paid Marketing MQL% to 45% from 25%
• Reduced Paid Marketing CAC to 10% from 15%
• Reduced Paid Marekting CPL to 1,300 INR from 1,500 INR
• Launched Successful Vernacular campaigns for Branding
• Optimised Website to Increase the Conversion Rate
• Contributed to the development of the strategy and launch of the new sister brand Qarpentri by identifying market opportunities & strategies to capitalize on them.

Monthly Budget :- 25 Lakhs - 30 Lakhs

• Handling Paid Media accounts of European region
• Managing campaign promoting over 1 million products from more than 3,500 supplier brands
• Forecast quarterly budget required for online channels
• Analyzing the performance data & extracting meaningful stats & trends.

• Handled Clients in US, UK & India both into Sales and Lead Generation
• Creating, Managing & Optimizing Google & Facebook Ads accounts
• Creating, Managing & Optimizing Google Adwords accounts
• Creating & implementing creative recommendations to optimize the account's performance.