AVIRAL GARG
Ghaziabad
Summary
Dynamic digital marketing strategist with a proven track record at Genpact India Private Limited, excelling in social media management and event management. Spearheaded innovative outreach and digital campaigns, significantly enhancing brand awareness and community engagement. Expert in leveraging media relations and digital marketing skills to achieve exceptional results in audience growth and engagement.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Manager Outreach
HLM Group Of Institutions
Ghaziabad
08.2023 - Current
- Collaborated with senior management, Admissions and marketing team to align our internal goals with new and existing partner relationships.
- Achieved significant organic growth on social media, including over 1 lakh views on Instagram reels during Fiesta 2024, and optimized strategies for better audience engagement.
- Resolved technical SEO issues like canonical errors, H1 tags, and meta descriptions, boosting course rankings to top positions and driving lead generation.
- Played a key role in revamping the institution’s primary website and redeveloping affiliated college websites to enhance functionality and user experience.
- Managed successful Meta ad campaigns and executed targeted bulk SMS and WhatsApp campaigns, increasing inquiries and website traffic.
- Designed impactful promotional materials, including brochures, newsletters, event creatives, and outdoor hoardings, contributing to student admissions.
- Coordinated marketing and promotional efforts for major events, including live-streaming on social media to maximize engagement and reach.
- Produced engaging reels and videos to strengthen the institution’s digital presence and improve overall content performance.
- Established partnerships with local schools and organizations, organizing workshops and outreach programs to enhance community engagement.
- Analyzed and tracked leads from digital campaigns and advertisements, connecting them to increased enrollment rates.
Digital Marketing Analyst
Genpact India Private Limited
Ghaziabad
06.2019 - 12.2022
- Provided feedback on website design changes related to social media integration.
- Developed and implemented social media strategies to increase brand awareness and engagement.
- Enhanced organic search result ranking and managed paid search marketing to maximize SEO.
- Developed social media content and scheduled posts to coincide with target audience usage.
Senior Social Media Executive
EXL services Pvt. Ltd
Noida
01.2018 - 06.2019
- Utilized Twitter and Facebook to promote products, services and content.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Collaborated with influencers and brand partners to expand reach and enhance content diversity.
- Coordinated with the marketing team to ensure social media strategies aligned with overall marketing and business objectives.
Social Media Executive
Innotion Infratech pvt. Ltd
Ghaziabad
06.2016 - 05.2017
- Created engaging visuals for social media platforms such as Instagram, Facebook, Twitter, LinkedIn, YouTube.
- Organized promotional events and contests through different platforms.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
Education
PGDM - Accounting And Finance
IMT-SDL
Ghaziabad04.2021
B. Com - Commerce
School of Open Learning, DU
Delhi04.2017
Skills
- Event Management
- Media Relations
- Digital Marketing
- Social Media Management
- Vendor relationship management
- Brand awareness
Certification
Digital Marketing
Event Management
Social Media
Accomplishments
- Edited and published content for the institution’s first magazine edition "Pratibimb", effectively showcasing achievements and programs.
- Worked as an Head of IT for the Lok Sabha election 2019 campaign of Honourable Union Minister of Defence Mr. Rajnath Singh.
- Got multiple RnR for best employee of the quarter in EXL Services pvt. Ltd and Genpact India Pvt. Ltd.
Declaration
I hereby declare that the information provided in this CV is true and correct to the best of my knowledge and belief.
Date: ........................................
Timeline
Manager Outreach
HLM Group Of Institutions
08.2023 - Current
Digital Marketing Analyst
Genpact India Private Limited
06.2019 - 12.2022
Senior Social Media Executive
EXL services Pvt. Ltd
01.2018 - 06.2019
Social Media Executive
Innotion Infratech pvt. Ltd
06.2016 - 05.2017
Digital Marketing
Event Management
Social Media
PGDM - Accounting And Finance
IMT-SDL
B. Com - Commerce
School of Open Learning, DU
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